Right Conversation, Right Time: How Social Signals, Relevance And Timeliness Factor Into Your Online...
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@imthegirl | #MNSearch Casse Langford, Sr. Media Planner @space150 MNSearch – SEARCH SNIPPETS #15: LINK BUILDING IN 2014 Right Conversation, Right Time How social signals, relevance and timeliness factor into your online success
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At the MnSearch Snippet #15 event held at Spyder Trap in Minneapolis, MN on July 30th, 2014, Katy Katz presented her slidedeck "Right Conversation, Right Time: How social signals, relevance and timeliness factor into your online success".
Transcript of Right Conversation, Right Time: How Social Signals, Relevance And Timeliness Factor Into Your Online...
@imthegirl | #MNSearch
Casse Langford, Sr. Media Planner @space150 !
MNSearch – SEARCH SNIPPETS #15: LINK BUILDING IN 2014
Right Conversation, Right TimeHow social signals, relevance and timeliness
factor into your online success
\@imthegirl | #MNSearch
4 Key Ways Social Signals Inform Search
@imthegirl | #MNSearch
1. Authority: If your audience isn’t talking about you, you’re doing it wrong.
source: http://favstar.fm/users/CIA
@imthegirl | #MNSearch
2. Timeliness (Freshness): If you’re not talking at all, you’re doing it worse.
source: http://webkite.com/2012/content-freshness/
@imthegirl | #MNSearch
3. Relevance: Be genuine and meaningful. Don’t just talk for the sake of talking about yourself.
And please don’t ever do this.
@imthegirl | #MNSearch
4. Authenticity: Last, don’t forget to tell Google exactly who you are..
“…information tied to verified online profiles will be ranked higher than
content without such verification..”
source: http://sewat.ch/2241704
\@imthegirl | #MNSearch
Building Links Through Social is About Not Trying to Build Links At All
@imthegirl | #MNSearch
It’s about listening and participating.
@imthegirl | #MNSearch
It’s about well-shared, thoughtful content.
@imthegirl | #MNSearch
It’s about being genuinely relatable on the most personal level.
\@imthegirl | #MNSearch
TL;DR
@imthegirl | #MNSearch
Social signals let search engines know what’s relevant right now.
@imthegirl | #MNSearch
Social signals indicate authority when you’re talking to the right people. !
(and when the right people are talking about you)
@imthegirl | #MNSearch
Positive social activity leads to positive links leads to positive results in search.
@imthegirl | #MNSearch
So, how do you do it? !
Build your brand a solid online foundation, and leverage social media to connect with your audience in every timely, smart,
awesomely relevant way possible.
@imthegirl | #MNSearch
You can buy ads, you can’t buy authority. You have to earn it.
more: http://bit.ly/1AyuviW
Thank You
Casse Langford, Sr. Media Planner @space150 @imthegirl
