Right Brain Marketing: Tapping Into the Engineers Brain
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Transcript of Right Brain Marketing: Tapping Into the Engineers Brain
Goals/Takeaways/Action Items/10,000 ft. View
• Have some fun
Goals/Takeaways/Action Items/10,000 ft. View
• Have some fun
• Learn one thing you didn’t know
Goals/Takeaways/Action Items/10,000 ft. View
• Have some fun
• Learn one thing you didn’t know
• Leave curious
Goals/Takeaways/Action Items/10,000 ft. View
Everyone Has a Brain…Right?
Everyone Has a Brain…Right?
• Our brain regulates every system in our body
Everyone Has a Brain…Right?
• Our brain regulates every system in our body
• Our brain controls our decision-making process
Everyone Has a Brain…Right?
• Our brain regulates every system in our body
• Our brain controls our decision-making process
• Our brain controls our survival mechanisms/instincts
Everyone Has a Brain…Right?
• Our brain regulates every system in our body
• Our brain controls our decision-making process
• Our brain controls our survival mechanisms/instincts
• Many of our brain functions are divided into two hemispheres…the left and the right
The Left Side of Our Brain Processes and Stores:
The Left Side of Our Brain Processes and Stores:
• Intelligence
The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic
The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking
The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking• Short-Term Memory
The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking• Short-Term Memory• Conscious Awareness
The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking• Short-Term Memory• Conscious Awareness• Language Reasoning
The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking• Short-Term Memory• Conscious Awareness• Language Reasoning• Problem Solving
The Right Side of Our Brain Processes and Stores:
The Right Side of Our Brain Processes and Stores:
• Motivation
The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition
The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions
The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory
The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory• Subconscious Experiences
The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory• Subconscious Experiences• Music
The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory• Subconscious Experiences• Music• Suggestion
Without Agreement There Will Be Chaos
Without Agreement There Will Be Chaos
• Every decision involves both sides
Without Agreement There Will Be Chaos
• Every decision involves both sides
• Each side analyzes from its perspective
Without Agreement There Will Be Chaos
• Every decision involves both sides
• Each side analyzes from its perspective
• The left side connects logically
Without Agreement There Will Be Chaos
• Every decision involves both sides
• Each side analyzes from its perspective
• The left side connects logically
• The right side connects emotionally
Without Agreement There Will Be Chaos
• Every decision involves both sides
• Each side analyzes from its perspective
• The left side connects logically
• The right side connects emotionally
• IF YOU DO NOT CONNECT EMOTIONALLY YOU CANNOT MOTIVATE
For the Engineer…Failure is Not an Option
For the Engineer…Failure is Not an Option
• The #1 emotional driver is:
For the Engineer…Failure is Not an Option
• The #1 emotional driver is:
FEAR OF FAILURE
Making the Connection
Making the Connection
• The left side requires:
Making the Connection
• The left side requires:
• Verifiable proof (Case histories/White papers/testimonials)
Making the Connection
• The left side requires:
• Verifiable proof (Case histories/White papers/testimonials)
• Current APPLICABLE information (Technicalbulletins/code requirements)
Making the Connection
• The left side requires:
• Verifiable proof (Case histories/White papers/testimonials)
• Current APPLICABLE information (Technicalbulletins/code requirements)
• A proven track record
Making the Connection
Making the Connection
• The right side requires:
Making the Connection
• The right side requires:
• Trust (company/products/people)
Making the Connection
• The right side requires:
• Trust (company/products/people)
• Teach me don’t sell me
Making the Connection
• The right side requires:
• Trust (company/products/people)
• Teach me don’t sell me
• Spec to install personal relationship
Making the Connection
• The right side requires:
• Trust (company/products/people)
• Teach me don’t sell me
• Spec to install personal relationship
• Peer support
Completing the Circuit
Completing the Circuit
• An ongoing corporate commitment
Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
• Facts tell, stories sell
Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
• Facts tell, stories sell
• Right message…Right people…Right number of
times
Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
• Facts tell, stories sell
• Right message…Right people…Right number of
times
• Support their needs
Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
• Facts tell, stories sell
• Right message…Right people…Right number of
times
• Support their needs
• Stay inside their heads
