RIDING THE WAVE OF HUMAN ROBOTS Understanding human software.
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Transcript of RIDING THE WAVE OF HUMAN ROBOTS Understanding human software.
RIDING THE WAVE OF HUMAN ROBOTS
Understanding human software
WE ARE ALL ROBOTS
DNA is the blueprint of human robot
DNA BUILDS
SURVIVAL ROBOTS
TO PRODUCEMORE DNA
WE ARE ALL ROBOTS
This is DNA’s survival robot
DNA STAYSINSIDE IT.ROBOT
REPRODUCES,DNA
SURVIVES
WE ARE ALL ROBOTS
Robot has to survive to reproduce
DNA BUILDSTHE TOOLSTO ENABLE
BODILYSURVIVAL
WE ARE ALL ROBOTS
Brain is configured for survival
BRAIN CONTAINS
HUMAN SOFTWARE,IT HAS BUILT IN
PROGRAMSFOR SURVIVAL
JUST LIKE ANY OTHERANIMAL
SURVIVAL PROGRAMS
How They Work ? This is the circuit !
SET VALUE
imprinted byexperience(to be flexible
in unpredictableenvironment)
Desiredsurvival action
(BUILT-IN)
Examples :
Bond with a mother figureAccept ApproachFightFlee
Outsidevariable
Measuredby
sensors
Outside variableevaluated against
set value Act accordingly in case of variance or compatibility
Built-inresponses
world outside
SURVIVAL PROGRAMS
Human Software’s survival programs are imprinted (programmed) to adapt itself outside environment
Bio Survival circuit Imprinted in infancy, first activated when a human being is born
Emotional / territorial circuit Imprinted in the toddling stage
Symbolic circuit Imprinted by human artifacts and symbol systems
Socio-sexual circuit Imprinted by the first orgasm-mating experiences and tribal “morals”
CIRCUIT COMPARISON
Freud, Leary, Jung and Sagan
CircuitImprint Sites
Intelligence Reality Other Psychologies Comparison
Leary Freud Jung Sagan
I Limbic Physical Invertebrate Biosurvival Oral Sensation Reptile
II Thalamus Emotional MammalianEmo-
TerritorialAnal Feeling Mammal
III Left cortex Conceptual Paleolithic Semantic Latency Reason Human
IVLeft neo-cortex
Civilized Social Socio-Sexual Phallic - -
IMPRINTING TIMELINE
Stages of program activation & imprinting Bio-survival circuit
(oral,sensation,reptile,old brain)
Newborn baby, infancy
The imprinting of this circuit sets up the basic attitude of trust or suspicion which will last for life
- Smell- Color- Touch sensation- Taste
approach/accept vs.
flight/flee
importance for marketers :You can’t go against bio-survival imprints
IMPRINTING TIMELINE
Stages of program activation & imprinting Emotional / Territorial circuit (anal,feeling)
Concerned with emotions, domination and submission strategies, territory etc.
The first imprint on this circuit identifies the stimuli which will automatically trigger dominant, aggressive behavior or submissive, co-operative behavior.
Imprinted in the toddling stagedominant / submissive
importance for marketers :Find out what could be the
defining imprint ofyour target group
IMPRINTING TIMELINE
Stages of program activation & imprinting Symbolic circuit (latency,reason)
Imprinted when thechild learns to speak,uses tools etc.
Concerned with handling the environment, invention, calculationprediction, building a “map” of the universe etc.
It is associated with physical dexterity, language skills, symbols
importance for marketers :Find out what could be thedefining symbolic,language
imprints of your target group
IMPRINTING TIMELINE
Stages of program activation & imprinting Socio-sexual circuit (phallic)
Concerned with sexual pleasure, (instead of sexual reproduction) local definitions of “moral” and “immoral”,reproduction, nurture of the young etc.
This circuit is basically concerned with operating within social networks and the transmission of culture across time.
importance for marketers :Find out which tribal
morals & individual imprintsexist in target group
IMPRINTING TIMELINE
Adulthood
85% of the time adult human being acts under the control of hir imprints
Individual imprints can vary according to “accidents”
Transmission of culture works to minimize “accidents”
IMPORTANCE FOR MARKETING
A marketing campaign should be in line with the robotic responses
Set valuegives
constant alarmagainst
measuredvariables
Bio survival circuit
Example :
One of the possibleresults
compensate by eating, especially
sweet things to feel better
for a while
Bio-survival anxiety
Productdevelopment&MarketingMessagefocused onanxiety,security
Response to the perceived “variance”
IMPORTANCE FOR MARKETING
Each circuit needs an anchor to stabilize “variance”, lack of an anchor creates marketing opportunities
Eg. Bio Survival circuit
ANCHOR : degree of confidence earned and maintained to assure physical survival
• Focus on the lack of confidence with your marketing campaign for the individuals without an anchor
IMPORTANCE FOR MARKETING
Sufficient number of similar imprints make
up a segment to serveDominant behaviorimprint for males
Seeking powerNeeds adrenaline,
attacking the “other”
Focuson masculinity,statusgive him the symbols of powera fast car witha loud engine
Emotional / territorial circuit
Power seeking male, dominant behavior
THINGS TO CONSIDER
There are many interactions between circuits
dominantbehavior
Circuit two
highanxiety
level
Circuit oneoppressive
tribal morals
Circuit four
verbal skills
Circuit three Conservativepolitician
Keep in mind that each circuit will react to your brand with its particular imprint
THINGS TO CONSIDER
Study the possible individual imprints as well as the culture of the society
Tribalmorality
&Code of conduct
Individual imprints
“accidents”
if there is a conflict, focus on it to empowerthe target group you serve
THINGS TO CONSIDER
Focus on the fundamentals when you differentiate your brand
Your competitors canbe a part
of imprints as well
Don’t try to change people’s minds.
Differentitate yourselfand stay away from directcompetition
At the same timefocus on a fundamentalcircuit
If your competitorhas an undisputeddominance ina certain area
For more information please visit : www.psymarketing.blogspot.com
THANK YOU