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Riding the new wave of digital growth - EY - US · Smartphone adoption Broadband penetration...
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DiMAx ranks countries on their potential to generate earnings from digital media DiMAx country rankings: Riding the new wave of digital growth This year’s results from DiMAx, EY’s proprietary Digital Media Attractiveness Index Emerging markets are primed for accelerated digital media adoption — condensed rates of technology adoption and digital media consumption Millennials and Generation C Smartphone adoption Broadband penetration Disposable income Accelerated digital media adoption Content 25% Emerging market consumers who are 14 years old or younger, compared with 16% in developed markets 1 Growth in smartphone shipments between 2014 and 2018 within key emerging markets, including India, Indonesia and Russia 2 200% The number of broadband connections by 2016 in the emerging markets in our index — twice that of developed markets 3 2b BRIC households that have an income over US$10,000 — more households than the US and the Eurozone combined 4 268m Fine-tune your growth strategy by viewing digital market potential through the lens of benefits vs. costs Market benefits vs. market costs Four emerging market countries top DiMAx for digital earnings potential >500m wireless broadband connections by 2016 534m between the ages of 15 and 39 In three years added 3.5 times as many digital video viewers as the US China >300m wireless broadband connections by 2016 Average age by 2020: 29 4th in content consumption, but ubiquity of media consumption has not yet translated into significant industry revenue India 3rd in cost attractiveness among emerging markets in our index US$11k in per capita consumer spending — the highest among emerging markets Only 21% smartphone penetration Mexico 14 th in media FDI restrictiveness due to new restrictions on foreign ownership of mass media Russia Are you ready to catch the wave? For more findings, download our latest report: www.ey.com/RidingTheNewWave Market costs High Low Market benefits High Low 1 Principal markets 2 Big bets 3 Long-term options 4 Low-hanging fruit United States Japan UK Germany China Brazil Russia India Indonesia Argentina Mexico Saudi Arabia Australia France South Korea South Africa Big bets Offer huge opportunity and scale but come with inherent challenges and risks. 2 Long-term options Come with challenges and may lack the scale or levels of technology adoption to be attractive at this stage. 3 Low-hanging fruit Attractive and low-risk options to add incremental return, but not transformative. 4 Principal markets Any digital media growth strategy should consider the value and stability these markets offer. 1 87% broadband and 50% smartphone penetration Identify your growth markets in real time Learn more about our customizable tool, DiMAx Interactive: www.ey.com/DiMAxInteractive © 2015 EYGM Limited. All Rights Reserved. ED None EYG No. EA0092 WR #1502-1396609 1 The Nielsen Company 2 Terrapinn Holdings Limited 3 Ovum 4 ICEF Monitor 1 US 11 Mexico 16 Argentina 13 Brazil 6 France 4 UK 14 Saudi Arabia 9 India 12 South Africa 2 Japan 15 Indonesia 8 Australia 10 Russia 5 China 3 Germany 7 South Korea
Transcript of Riding the new wave of digital growth - EY - US · Smartphone adoption Broadband penetration...
DiMAx ranks countries on their potential to generate earnings from digital mediaDiMAx country rankings:
Riding the new wave of digital growthThis year’s results from DiMAx, EY’s proprietary Digital Media Attractiveness Index
Emerging markets are primed for accelerated digital media adoption — condensed rates of technology adoption and digital media consumption
Millennials and Generation C
Smartphone adoption
Broadband penetration
Disposable income
Accelerated digital media adoption
Content
25%Emerging market consumers whoare 14 years old
or younger, compared with 16% in
developed markets1
Growth in smartphone shipments between
2014 and 2018 within key emerging markets,
including India, Indonesia and Russia2
200%The number of
broadband connections by 2016 in the
emerging markets in our index — twice that of developed markets3
2bBRIC households
that have an income over US$10,000 —
more households than the US and the
Eurozone combined4
268m
Fine-tune your growth strategy by viewing digital market potential through the lens of benefits vs. costsMarket benefits vs. market costs
Four emerging market countries top DiMAx for digital earnings potential
>500m wireless broadband connections by 2016534m between the ages of 15 and 39
In three years added 3.5 times as many digital video viewers as the US
China>300m wireless broadband connections by 2016Average age by 2020: 294th in content consumption, but ubiquity of media consumption has not yet translated into significant industry revenue
India
3rd in cost attractiveness among emerging markets in our index
US$11k in per capita consumer spending — the highest among emerging markets
Only 21% smartphone penetration
Mexico14th in media FDI restrictiveness due to new restrictions on foreign ownership of mass media
Russia
Are you ready to catch the wave?For more findings, download our latest report:www.ey.com/RidingTheNewWave
Market costsHigh Low
Mar
ket b
enefi
ts
High
Low
1 Principal markets
2 Big bets
3 Long-termoptions
4 Low-hangingfruit
United States
Japan
UKGermany
China
Brazil Russia
India
Indonesia
ArgentinaMexico
Saudi Arabia
AustraliaFranceSouth Korea
South Africa
Big betsOffer huge opportunity and scale but come with inherent challenges and risks.
2
Long-term optionsCome with challenges and may lack the scale or levels of technology adoption to be attractive at this stage.
3
Low-hanging fruitAttractive and low-risk options to add incremental return, but not transformative.
4
Principal marketsAny digital media growth strategy should consider the value and stability these markets offer.
1
87% broadband and 50% smartphone penetration
Identify your growth markets in real timeLearn more about our customizable tool, DiMAx Interactive: www.ey.com/DiMAxInteractive
© 2015 EYGM Limited. All Rights Reserved. ED NoneEYG No. EA0092 WR #1502-1396609
1 The Nielsen Company 2 Terrapinn Holdings Limited 3 Ovum 4 ICEF Monitor
1US
11Mexico
16Argentina
13Brazil
6France
4UK
14Saudi Arabia
9India
12South Africa
2Japan
15Indonesia
8Australia
10Russia
5China
3Germany
7South Korea
