Ride sharing ans safety - Étude TNS SOFRES 2015

Ridesharing and safety© TNS Juillet 2014

Ridesharing and safety

Presentation of key findings

Ridesharing and safety© TNS Juillet 2014 2

Sample

Methodology reminder

1000 non BlaBlaCar members, nationally representative sample

500 BlaBlaCar members in France

Questionnaire Online (CAWI), 10 minutes in length

Data collection

Non members: 26 November – 16 December

BlaBlaCar members: 2 December – 27 January

Fieldwork dates


1Ridesharing and safety: So what’s the story ?


As for BlaBlaCar drivers, the impact of taking passengers for a ride is dual: an otherwise boring trip becomes a moment of conviviality, and as drivers they remain more alert and attentive to the rules of the road.

98% declare that it makes for an enjoyable

ride overall For 79% it helps them remain fully awake and

alert at the wheel71% declare that it makes for a stress-free

ride 80% find that it forces them to carefully

respect the rules of the road

Base: BlaBlaCar members


Overall, BlaBlaCar members become safer and more respectful drivers thanks to the positive impact of taking passengers on board with them.

Base: Gen pop and BBC member drivers

% of Outstanding drivers (little to no at-risk behaviour behind the wheel)

74%

45%

Gen popTarget 2


2Detailed findings


2.1Impact of passengers on driving behaviors and safety


Given their experience with taking passengers outside of their immediate circle on board for a rideshare, BlaBlaCar members are clearly pushed to be safer drivers than the average person.

FR

Using my seat belt

Paying close attention to my wing and rearview mirrors

Using the proper indicator to signal a turn or lane-change

Controlling my road rage

Concerning the following driving behaviours, please indicate to what extent each applies to you personally as a driver. Base: Gen pop drivers and BlaBlaCar driversProportion of drivers who do not display at-risk behaviour behind the wheel

Gen pop Target 2 Significant differences Gen pop. vs BBC Members (95% confidence level)


Not talking or texting on my mobile phone while driving (not including hands-free mobile devices)

Avoiding tailgating

Checking my tyre pressure

Respecting the speed limit

Taking breaks at least every 2-3 hours while driving long distances

Significant differences Gen pop. vs BBC Members (95% confidence level)Gen pop Target 2

Concerning the following driving behaviours, please indicate to what extent each applies to you personally as a driver. Base: Gen pop drivers and BlaBlaCar driversProportion of drivers who do not display at-risk behaviour behind the wheel

FR


It’s certain the presence of passengers improves safety for all on board, according to drivers in general.

For each of the following items, please indicate whether or not the presence of passengers in your vehicle has a positive impact on your behaviour as a driver. Base: Gen pop drivers and BlaBlaCar drivers

Impact of passengers on at-risk behaviours

Not taking breaks at least every 2-3 hours while driving long distances

Driving 15km or more over the speed limit

Being prone to road rage

Tailgating

(% Top 2 Box Strong + slight positive impact)

Gen pop

FR


Neglecting to check my tyre pressure

For each of the following items, please indicate whether or not the presence of passengers in your vehicle has a positive impact on your behaviour as a driver. Base: Gen pop drivers and BlaBlaCar drivers

Impact of passengers on at-risk behaviours

Forgetting to use the proper indicator to signal a turn or lane-change

Forgetting to look at my wing and rearview mirrors

Talking or texting on my mobile phone while driving (not including hands-free mobile devices)

Forgetting to use my seat belt

Gen pop

(% Top 2 Box Strong + slight positive impact)

FRFR


2.2Building trust between drivers & passengers


The foundation of the trust between BlaBlaCar drivers and passengers is the community’s ratings system: for the large majority of drivers, passenger ratings have a positive influence on their behaviour behind the wheel.

FR

I try to be as welcoming and friendly as possible in order to obtain good passenger ratings

My passenger reviews incite me to be a safer driver on the road

I pay close attention to the ratings or comments that passengers leave on my profile

Slightly agree Strongly agree # Top 2 Box Agree

Base: BBC Drivers 2876

(%)

To what degree do you agree or disagree with the following statements concerning the ratings systems on the BlaBlaCar website? Base: BlaBlaCar drivers

Opinion of BlaBlaCar ratings system

Ride sharing ans safety - Étude TNS SOFRES 2015

Travel

Transcript of Ride sharing ans safety - Étude TNS SOFRES 2015