futureworkplace

Rick Von Feldt

July 1, 2010

The 2020

Workplace

Welcome to the

collaborative

revolution.

futureworkplace

Rick Von Feldt

futureworkplace

This is a socially enabled

presentation.

#senavirtual

Rick: @hrfuturist

GeolocationMarriott Hotel, Bogota, Columbia

Accepting Poll Everywhere questions:

Go to www.poll4.comType in SENA + Question

Twitter

Foursquare

Poll Everywhere

futureworkplace

1880

1980

19902010

2020

Industrial Revolution

Computer Revolution

Internet Revolution

Information Revolution

Collaborative

Revolutions are

happening faster and

faster.

“The information revolution will

empower individuals and

democratize everything…” –

- Steve Jobs, Apple

Revolution

futureworkplace

Why is this happening?

futureworkplace

The 2020 WorkplaceHow Innovative Companies Attract, Develop,

and Keep Tomorrow’s Employees Today

www.the2020workplace.com

The book is based on surveys of - over 250 companies- 2200 individuals from around the world, - and interviews with over 50 companies.

futureworkplace

GLOBALIZATION

DEMOGRAPHICS

SOCIAL WEB

forces shaping the 2020 workplace

futureworkplace

forces shaping the 2020 workplace

DEMOGRAPHICSBY 2020:

five generations will be

working side-by-side in

organizations

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TR

AD

ITIO

NA

LIS

TS

BA

BY

BO

OM

ER

S

GE

NE

RA

TIO

N X

MIL

LE

NN

IALS

GE

N 2

02

0

>1946 >1964 >1976 >1997 1997 - ?

90m

70m

50m

30m

10m

??

?

Demographics

5 Generations Working side by side in 2020

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2005

Baby Boomers

Generation X

Millennials

Generation 2020

0% 20% 40% 60%

Traditionalists

45%

23%

25%

0

8%

Demographics

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2010

Baby Boomers

Generation X

Millennials

Generation 2020

0% 20% 40% 60%

Traditionalists

22%

0

38% -7%

36% +11%

4% -4%

Demographics

TODAY

futureworkplace

Colombia

Today

Baby Boomers

Generation X

Millennials

Generation 2020

0% 20% 40% 60%

Traditionalists

22%

0

38% -7%

36%

4% -4%

Demographics

70%

• In Colombia - 31m of the 44m are between the ages of 16 and 49

• The median age in the US is 36.7 while in Colombia, it is 27.1

futureworkplace

Baby Boomers

Generation X

Millennials

Generation 2020

Traditionalists

DemographicsWhat Generation are you?

SENA5: Born before 1946

SENA4: 1946 - 1964

SENA3: 1964 - 1976

SENA2: 1976 - 1997

SENA1: Born after 1997

WEB GO TO:

www.poll4.comRespond

futureworkplace

2015

Baby Boomers

Generation X

Millennials

Generation 2020

0% 20% 40% 60%

Traditionalists

21%

1

31% -7%

45% +11%

3% -1%

Demographics

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2020

Baby Boomers

Generation X

Millennials

Generation 2020

0% 20% 40% 60%

Traditionalists

20%

22% -9%

50% +6%

1

7% +6%

Demographics

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Demographics

The Millennials• Always on.• Culturally Liberal• Boomerang / Peter Pan• Expression / Look at me• Always connected• Cohorting• 85% are single

• Multi-tasking 92%• Shaping their lives• Want feedback,

responsibility and involvement

• Heros are familiar

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Demographics

The Millennials Development Opportunities

1. Train and develop for the future online. Optimism is important

2. Develop the person, not the skill3. Develop in groups4. Teach to Access and apply – not memorize5. Teach Baby boomers and GenX how to manage6. Change your perspective of knowledge and expertise

futureworkplace

forces shaping the 2020 workplace

SOCIAL WEBBY 2020: social media

will connect employees,

customers, and

partners for immediate

communication

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Social Web

Social Media and Web 2.0

743 training leaders were asked, “will implement more Web 2.0 in Learning in next 3 years.

In 2008, 9% said it would have an impact.

BY 2020: social media will connect employees,

customers, and partners for immediate

communication

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9% 87%

Predicted over next

three years, they would

likely use Web 2.0 in

learning function

Web 2.0 playing

a major role in

learning

function

2008 2011

Social WebSocial Media and Web 2.0

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M

OG

V

T$

C

Web 2.0 The perfect

storm! E

Millennials

Economy

Open SourceGlobalization

Tech Prices

Virtual Cloud

Continuity Social Web

Web 2.0 Where did itCome from?

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Social Web

Are you practicing best in classSOCIAL WEBPRACTICES?

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Social WebSocial Web Best Practices1. EXPERTISE: Redefine Expertise.

Focus on speed vs content.2. LEARNING AS A COMPETITIVE

ADVANTAGE: Make learning a national or company resource

3. FUTURE SKILL: Skill for the future growth and trend.

4. MOBILE learning is the future.5. INFORMAL PEER TO PEER is

learning for the future. 6. COP – Create National or

Company communities of practice

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Social WebSocial Web Best Practices7. STEM – There is opportunity for

STEM (Science, Technology, Engineering and Math). Start early. Use non-traditional methods.

8. EXPERIENTIAL LEARNING: Simulate. Focus on using technology enabled simulation.

9. CROWDSOURCE: Create a crowdsource enabled process and population.

futureworkplace

“Outside in participation”“Why ask one local expert, when you can ask the world.”

“The World’s Best Creative Department.”

• Submit a request for a website, artwork, writing or marketing project, starting at USD$300

• 64,000 “creatives” view your bid and decide to submit a proposal.

• Projects average 110 entries.• 96% of participant recommend

to others.

• Innovation Boxes• Open Challenges• Web Based Idea Management• Citizen Participation through

webforcing• Consumer Innovation• Co-Creation

Social WebCrowdsourcing

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Social WebSocial Web Best Practices10.GUBS – Create mashups of

Government + University + Business

11.TEST PROJECTS with PILOTS constantly for innovations.

12.BENCHMARK continuously your neighbors or competitors.

13.INNOVATION: Encourage and Teach

14.MEETING COMMUNITIES: Create social follow up for all

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Which Social Web Idea could add greater value to Colombia?

WEBGo to:

www.poll4.com

WEBCOL1: Building Communities for

Future SkillsCOL2: CrowdsourcingCOL3: Increased Mobile LearningCOL4: Peer-to-Peer LearningCOL5: More aggressive PILOT

projects in social mediaCOL6: Experience or Simulation

learning

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Are you personally participating in the Social Web?

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Are you personally read for 2.0?

1. SOCIALLY CONNECTED on Facebook2. PROFESSIONALLY CONNECTED on

LinkedIn3. MICROBLOGGING: I have a Twitter

Name. Or you post updates.4. GEO LOCATED on Yelp, Foursquare

or5. BLOG on blogger, Wordpress or

internal blog 6. TEXTING: I send at least 5 texts per

day?7. SIMULATE LIFE online at Second

Life, Farmtown

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Are you personally read for 2.0?

8. RSS FEED my incoming information.

9. CLOUD SHARE my documents using Google Docs, DropBox or Evernote

10.VIDEO SHARE on You Tube11.READ virtually using Kindle

or Ibook12.MANAGE CREDS by

establishing a search strategy on You

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forces shaping the 2020 workplace

GLOBALIZATIONBY 2020: global access

to markets and talent

will reshape business

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Globalization Changes the WorldTop 15 Changes for Headquarter Offices

Financial Times Top Fifteen Country Headquarter in the Global 500 Locations over the last 3 years.

7/15/2010 www.futureworkplace.com 36

Country 2005 2006 2007 2008

United States 219 197 184 169

Japan 43 60 49 39

United Kingdom 33 36 41 35

France 28 30 32 31

China 0 5 8 25

Canada 22 22 23 24

Germany 19 19 20 22

Spain 9 8 12 14

India 5 4 8 13

Russia 4 8 8 13

Australia 8 8 11 11

Brazil 5 6 7 11

Hong Kong 8 6 8 10

Italy 12 11 8 7

23%

9%

400%

225%

160%

120%

Globalization

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GLOBALIZATION affects everyone Globalization

20% of global companies are having problems finding management.

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GLOBALIZATION affects everyone Globalization

Global companies will change how we look at getting work done.

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Impact

IMPACT ON HUMAN RESOURCES

New workplace principles

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2020 Workplace Learning Principles

1. Collaborative

2. Authentic

3. Personalized

4. Innovative

5. Social

Collaboration across the entire enterprise

Value Real vs. Value Professed

Individual employee relationships

Innovative practices aligned with corporate strategy

Social contribution. Credit for the team vs. individual heroic efforts

futureworkplace

2020 Workplace Learning Principles

1. Collaborative

2. Authentic

3. Personalized

4. Innovative

5. Social

Collaboration across the entire enterprise

xyz

customer

consumer

supplierGovernment

ngo

Customer

Consumer

SupplierGovernment

Non Gov Orgs

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2020 Workplace Learning Principles

1. Collaborative

2. Authentic

3. Personalized

4. Innovative

5. Social

Value Real vs. Value Professed

PROFESSEDVALUE

IN USE NOT IN USE

Diverse

Green

Personal

ECOFRIENDLY

A VALUE REPORT CARD?

futureworkplace

2020 Workplace Learning Principles

1. Collaborative

2. Authentic

3. Personalized

4. Innovative

5. Social

Individual employee relationships

futureworkplace

2020 Workplace Learning Principles

1. Collaborative

2. Authentic

3. Personalized

4. Innovative

5. Social

It’s not a battle for employees. It is a battle for the best.

Deloitte Mass Career Customization

futureworkplace

2020 Workplace Learning Principles

3. Personalized

It’s not a battle for employees. It is a battle for the best.

Deloitte Mass Career Customization

futureworkplace

2020 Workplace Learning Principles

1. Collaborative

2. Authentic

3. Personalized

4. Innovative

5. Social

Innovative practices aligned with corporate strategy

“Millennials respond better to innovative and mature management.”

futureworkplace

2020 Workplace Learning Principles

1. Collaborative

2. Authentic

3. Personalized

4. Innovative

5. Social

New learners are accomplishing things as teams.

A person’s ability to socially connect and perform will be more important than individuality.

futureworkplace

2020 Workplace Learning Principles

1. Collaborative

2. Authentic

3. Personalized

4. Innovative

5. Social

IMPACT ON your hr role?

futureworkplace

Best in Class HR / LEARNING will make bold implementation changes.

It is not about changing the “end result goals.” We still need actions tied to business results.

The goal is to focus on “how.”

1. ENABLE: “Enablement.” Vs. Control. Shift to user generated content.

2. EXPERTISE: Focus on methods to speed “time to expertise.”

3. SPEED: Reduce gap between “discovery to adoption.”

4. SEPARATE KNOWLEDGE and SKILL: Specific differentiation between knowledge learning and skill capability

5. SOCIAL COMMUNITIES: Create communities to enable learning

5 HR PARADIGM CHANGES FOR 2010

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Predictions

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FUTURE OF LEARNING

10 PREDICTIONS

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FOUR FUTURE OF LEARNING

TOOLS

SOCIALLEARNING

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TABLETS replace physical textbooks

Will create rapid learning opportunities in education and corporations.“The book will never die. But the textbook probably will,” says Inkling CEO Matt MacInnis. Inkling is working directly with textbook publishers. First, they’ll port their existing tomes onto Apple’s iPad as interactive, socialized objects. Then, they’ll create all-new learning modules — interactive, social, and mobile — that leave ink-on-paper textbooks in the dust.

The ten-person San Francisco startup, stacked with pedigreed veterans of Microsoft and Google, Harvard, MIT and Stanford, came out of stealth mode after this morning’s iPad launch. Funded with about $1M in seed money led by Ram Shriram and Mitch Kapor, Inkling is working with McGraw-Hill, Pearson and other top textbook makers.

futureworkplace

Live interactive broadcasting

30 users. Private. 1 hour. $30

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Evolution of enterprise searchWho owns it within a company?

Search suggestSearch optimizationFilteringBoosting or promote

Like interests based upon your social profile

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Ranking, RatingEverything becomes transparent for the world to see

6,000 Schools1 Million professors

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MMORRGs.

How will World of Warcraft or Eve Online become the next platform for leadership development? Example: (look up – Booz Allen Hamilton and Wargaming)

4

Massively multiplayer online role-playing games

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There’s an app (or a widget) for that!

What learning apps will emerge to enable performance on the job and quick learning opportunities? Will one of the new learning job roles become app/widget developer?

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KM+learning merge

Knowledge doubles every year, resulting in the merge of knowledge management and learning merge. Knowledge management from the ‘90s was an idea ahead of its time. With the advent of advanced search and Web 2.0 features such as rating and tagging, the fields merge. Example: uCern

futureworkplace

Accreditation

Learning functions set the accreditation standards for organizations. Instead of focusing on how people learn, the learning function will accredit that people have learned and demonstrated proficiency. Example: Sun Sales University

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Focus on ORM – online reputation management

70% of hiring managers in in US have rejected candidate just because of their online reputation. HR departments and recruitment professionals are scanning tweets, blog posts, photos, and other online profiles of job candidates before offering them positions.

12

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Questions?

WEBGo to:

www.poll4.com

WEB Enter your questions atwww.poll4.com

Enter SENA + Your question.

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CHANGE IS HAPPENING

Thank You!

Rick Von Feldt

rick@hrfuturist.com

www.futureworkplace.com