Rick HubbardKazoobie Kazoos

Build Your Own Buzzand Grow Your Business!

Marketing through community outreach programs such as sponsorships, giveaways, contests and events can build a buzz about your store and your products. Build a bigger buzz by taking these promotions to the next level with media attention and social media interaction. These efforts help you strengthen your existing customer base, discover new customers in unexpected demographics and increase transactions and traffic. Learn fun, low-cost ways to build your own buzz—and a bigger business!

People Who Make A LivingPlaying Music

People Who Play Kazoo

People Who Hate

Music

People With Money

People Who Perform Music

People With No Money

People Who Love Music

Potential Customers Regular Customers

Rock Stars & RappersOpera Lovers

AmateurMusicians

Music Store Owners

How many Facebook users does it take to change a light bulb?

ANSWER:

•1 to change the light bulb and to post that the light bulb has been changed.

•14 to share similar experiences of changing light bulbs and how the light bulb could have been changed differently.

•7 to caution about the dangers of changing light bulbs.

•27 to point out spelling/grammar errors in posts about changing light bulbs.

•41 to correct the spelling/grammar flames.

•6 to argue over whether it's "lightbulb" or "light bulb."

•Another 6 to condemn those 6 as anal-retentive.

•2 industry professionals to inform the group that the proper term is "lamp."

•27 to post URLs where one can see examples of different light bulbs.

•12 to post to the group that they will no longer post because they cannot handle the light bulb controversy.

•4 to suggest that posters request the light bulb FAQ.

•44 to ask, "What is an FAQ?"

•2 to post reasons why the light bulb burning out is the result of a government conspiracy.

•4 to say, "Didn't we go through this already a short time ago?"

•43 to say, "Do a Google search on light bulbs."

•1 lurker to respond to the original post 6 months from now and start it all over again.

Buzz – (noun)

An atmosphere of excitement and activity.

What business are you in?

1. We sell musical instruments and accessories.

2. We service the needs of people interested in music and music performance.

Marketing

Advertising Buzz ($$$$$$$) ($)

Sales($$$$$$$$$$$$$$$$$)

Orchestramarketing

on a kazoo

budget

Build Buzz In Your Store

Jam SessionsWorkshops

Product DemosCelebrity Appearances

Contests

Build Buzz In Your Community

Outreach to SchoolsSponsorships

FestivalsEvents

Senior Citizens

Build Buzz In The Cloud

Social NetworkingOnline Communities

YoutubeBlogsEmail

Meet The Press

NewspapersRadio / TV

BlogsSocial Media

PositiveProactive

PatientPersistent

Build Your Own Buzz

and

Grow Your Business!