Richard Rovner Vice President, Marketing MathWorks€¦ · Vice President, Marketing MathWorks ....
Transcript of Richard Rovner Vice President, Marketing MathWorks€¦ · Vice President, Marketing MathWorks ....
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© 2013 The MathWorks, Inc.
Embracing Complexity
Richard Rovner
Vice President, Marketing
MathWorks
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Why EMBRACE complexity?
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2,000 kilometers
600,000 cars
Data from OpenStreetMap – published under Open Database License (ODbL)
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Zero Traffic
Deaths?
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Model-Based Design
Credit: SwRI
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300,000 miles…
…driven by Google’s
autonomous cars…
…with one accident (human)
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“We want to use every bit of the car’s capability to be as safe as possible. We want to develop autonomous vehicles that can avoid any accident that is physically possible to avoid.”
- Professor Chris Gerdes
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Autonomous Traffic Management
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From Smart Components…
… to Intelligent Transportation Systems
Bosch:
eBike Development IAV:
Hybrid vehicle simulation
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Zero Traffic
Deaths
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Key Technologies
Model-Based Design
Multi-Domain Modeling
Code Generation
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Student Competitions
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Pre-University Applications
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Embedded Code on Hardware
Easy-to-Build Devices Programmable Hardware
+
+ Master Class:
Connecting Low-Cost
Hardware to Simulink
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Blackout-Free
Affordable Power
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RWE Automates
Gas and Power Trading
With Non-Linear Modeling
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Horizon Wind Energy
Predicts Revenue and Risk
Horizon Wind Energy’s Wheat Field Wind Farm
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Model and Simulate
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Wind
Turbines
Wind Farm
Controller
FDI
Model and Simulate
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Model and Simulate Model and Simulate
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Key Technologies
Data Analysis
Advanced Algorithms
Parallel Computing
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Key Technologies
Data Analysis
Variety
Volume
Velocity
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Tesco Stores
Optimizes Inventory
Products
Promotions
Days of the Week
Holidays
Orders
Sales Forecasts
Weather
Location
…and so on…
HKM:
Just-in-Time Steel Production
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Calculating Derived
Data from Multiple
Sources
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Health Care
For All
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Neuroimaging of Brain Activity
PET
SPECT
EEG
MEG
fMRI
Function?
Structure?
Connectivity?
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Courtesy: Wellcome Trust Centre
for Neuroimaging, UCL, UK
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Courtesy: Wellcome Trust Centre
for Neuroimaging, UCL, UK
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Courtesy: Wellcome Trust Centre
for Neuroimaging, UCL, UK
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Weinmann Medical:
Life-Saving Transport Ventilator
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https://www.youtube.com/watch?v=Cd9yR64jwFo
12 pneumatic chambers
13 actuators
12 position sensors
12 pressure controllers
12 position controllers
11 degrees of freedom
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Perpetual
Assistants
Life
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From Diagnostics…
… to Therapeutics
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Nanoscale Control of Fluid Flow
Courtesy: R. Probst, Z. Cummins, C. Ropp, E.
Waks, and B. Shapiro, Fischell Department of
Bioengineering, University of Maryland
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Controlling Quantum Dots at Nanometer Scale
Courtesy: R. Probst, Z. Cummins, C. Ropp, E.
Waks, and B. Shapiro, Fischell Department of
Bioengineering, University of Maryland
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Health Care
For All
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Will you
EMBRACE
complexity?
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EMBRACE
this Conference.