Richard Mitchell's Miniportfolio

minifolio�

Richard Mitchell Freelance Copywriting�

Press Advertising�- unlock the power�

You need press ads that grab attention, get the facts across�fast and turn interest into action.�

I provide memorable headlines that stick in the mind when�you want to build a brand, and persuasive detailed copy when�you want direct response, or to sell off the page.�

From Marks & Spencer to SanDisk and Canon, I make ads work�harder.�

Isn’t that what you want your ads to do?�

SanDisk needed to promote their range of memory�cards to professionals and enthusiasts. I wrote a�headline that made the product name memorable,�established the sales points - and was tailored to�the target audience. With bodycopy that struck the�right balance between techspeak and benefit, the�client saw a clear and demonstrable lift in sales�.�

www.wordman.co.uk�[email protected]�

Office 01992 589198� Mobile 07903 311 731�

http://www.wordman.co.uk

mailto:[email protected]

Business to Business -�and more business for you�

B2B marketing needs special knowledge. An�understanding of the priorities of businesses�of all kinds, the ability to tap into mindsets�from the sales force to the boardroom.�

I work across a huge range of� industries. IT, finance, construction,� engineering, services...�

What kind of business do you need� to talk to?�


Office 01992 589198� Mobile 07903 311 731�

Cisco Systems developed a practical solution to put videoconferenc-�ing on every desk. I developed an integrated campaign, with E-mails,�brochures, banners and press advertising to introduce the new range�- with language and cultural variations for use around the world.�



Direct mail�- pushing the envelope�

Anyone can write a letter. Not everyone can�make the reader decide to pick up the phone�or go online to make an order.�

I can. With a long list of national and interna-�tional awards behind us, with clients like�Amex, British Airways, Volvo and�NatWest, we can demonstrate the�techniques and the passion to make your list�of prospects into a list of customers.�


Office 01992 589198� Mobile 07903 311 731�

RBS provide a range of Invoice Finance services for�businesses of all sizes. My experience in DM helped to�make those mailings successful.�



Financial -�Because there’s no such thing as�easy money�

Financial copy is difficult. It has to do much more than simply�talk about products. It has to negotiate a minefield of legislation,� persuade reluctant customers and meet brand guidelines.�I have worked as a consultant within UK banks and building socie-�ties. I can lead you through that minefield, and into the land of in-�creased sales that lies beyond.�

Citibank needed to launch a complex investment�product. I turned financial jargon into clear sales�copy - and dealt with the all the legal constraints.�The result? A highly profitable product issue.�


Office 01992 589198� Mobile 07903 311 731�



Technology -�First understand. Then, sell.�

From selling a laptop to a home user to a DMZ setup to a sysadmin, there�are many levels of technical writing. I can provide them all.�

Whatever their level of technical knowledge, it means you can give your�readers the explanation they need - and get the response you want.�


Office 01992 589198� Mobile 07903 311 731�

HP needed to promote their range of laptops�and PDAs. I produced a mailing that�made these technical products highly appealing�to a non-technical target market - with copy that�explained as well as sold. Results? Excellent !�



Websites -� a new kind of writing�

E-media needs a special style of writing. Capturing attention, turning interest�into attention and then into action needs special writing techniques. SEO�makes things eve more complicated. I have provided�Add SEO into the demands on your content, and you can start to see why�companies like Sainsbury’s Bank, RBS, BT and HP have called in Wordman.�

Mvision provide a practical solution to�deliver the promise of teleconferencing,�


Office 01992 589198� Mobile 07903 311 731�




Office 01992 589198� Mobile 07903 311 731�

EDM and social -� the new frontier�

E-media has opened up some exciting new possibilities for marketing.�I have developed techniques for making the most of them.�



Newsletters�- read all about it�

Newsletters and magazines - in print or online - are one of�the most effective way to build customer relationships.�

But most advertiser published magazines are simply never�read. The writing lets them down.�

I can research, write, edit and proof read editorial content�that is read enjoyed and acted on.�

Insight is aimed at roofers. Covering the�latest products is only one factor behind�its success. My ability to talk the�language of the man up the ladder is another.�


Office 01992 589198� Mobile 07903 311 731�



And everything else...�

Interactive, catalogues, scripts,�presentations, competitions,�whatever your writing need, I�can help you find the answers.�


Office 01992 589198� Mobile 07903 311 731�

Whether it is a company like Sony looking for a cost effective�way to promote in-car entertainment, or Porsche needing an�interactive solution to promote the car itself, I can provide�cost effective solutions.�



Press�DM�B2B�Financial�Technical�EDM�Websites�Catalogues�Reports�Advertorial�Viral�TV�Radio�Ambient�Newsletters�White Papers�

The copy you need - on time, on brief�and on budget�

I provide a personal service delivering copywriting of all�kinds, based on many years experience in London agen-�cies, and many more as a consultant.�

I work with design, advertising, marketing and new media�agencies, and directly with clients.�

Costs? The chances are you can have your copy you need�for considerably less than you might expect.�

Why not give me a call about your next project?�


Office 01992 589198� Mobile 07903 311 731�




Some recent clients�

Financial�Abbey�Alliance & Leicester�Allied Irish Bank�American Express�Cahoot�Citibank�Nationwide�Sainsbury’s bank�RBS�Woolwich�Marks & Spencer�NatWest�Norwich Union�Prudential�Sun Alliance�

Hi Tech�American Robotics�Cisco systems�Cobalt�Compaq�Dell�Demon�Hewlett Packard�Iomega�Iview�Linksys�Misco�Sage�Sony�Sun Microsystems�Oracle�

Sandisk�Promap�

Business to Business�ADT�British Energy�British Gas�ESAB�Xerox�NCP�IRIS�Eastern Compressors�Entryphone�Leaseplan�Perkins Diesel�London Brick�XS Racing�Yellow Pages�Classwatch�

Newsletters�Citibank�SIG�ACE�RBS Sorted�RBS Integration news�INsight�Woolwich�Thurrock�St George�

Automotive�Bentley�Ford�Gibbs Technology�

Renault�Suzuki�Volvo�Porsche�Alpine�

Aerospace�Royal Ordnance�Airbus Industrie�British Aerospace Brochures�Quinetiq�Manhattan Air�British Airways�Air France�

Retail�Comet�Powerhouse�Parker Pen�Morrisons�Marks & Spender�

Travel & Leisure�Sunseeker�Transun�First Choice�Olympic Press�Speedbird Press�Virgin Exclusive�

Direct Marketing�T-Mobile�Marks & Spencer�

Alliance & Leicester�Oxfam�RBS�Nationwide�Yellow Pages�American Express�Yellow Pages�Conde Nast�

Web�BT�Alliance & Leicester�Kingston communications�Mvision�HP�Aqueduct�Cisco systems�Citibank�Oink Oink�Sony�RBS�Fullpoint Film�Sainsbury’s Bank�Avaya�7global�Motorola�


Office 01992 589198� Mobile 07903 311 731�



Richard Mitchell's Miniportfolio

Documents

Transcript of Richard Mitchell's Miniportfolio