Richard Hackman Work and Motivation

11
J. RICHARD HACKMAN Work Redesign and Motivation The redesign of jobs and work systems is frequently carried out to increase organizational productivity and/or to improve the quality of the work experiences of organization members. Four theoretical approaches to work redesign are reviewed and compared, and the kinds of personal and work outcomes that can reasonably be expected from restructuring jobs are discussed. A number of unanswered questions about the strategy and tactics of redesigning jobs are set forth, and some problems in installing work redesign programs in existing organizations are outlined. The term work redesign refers here to activities that involve the alteration of specific jobs (or systems of jobs) with the intent of improving both productivity and the quality of employee work experiences. Although there are no generally accepted criteria for what is a well-designed job, there are some commonalities in work redesign projects. Typically, job specifications are changed to provide employees with additional re- sponsibility for planning, setting up, and checking their own work; for making decisions about work methods and procedures; for establishing their own work pace; and for dealing directly with the clients who receive the results of the work. In many cases, jobs that previously had been simplified and segmented into many small parts in the interest of production efficiency are reassembled and made into larger and more meaningful wholes. Sometimes work is redesigned to create motivating and satisfying jobs for individual employees who work more or less on their own. Such activities are usually known as "job enrichment" (Herzberg, 1974). 1 Alternatively, work may be designed as a group task, in which case a team of workers is given autonomous responsibility for a large and meaningful module of work. Such teams typically have the authority to manage their own social and performance processes as they see fit; they receive feedback (and often rewards) as a group; and they may even be charged with the selection, training, and termination of their own members. These teams are variously known as "autonomous work groups" (Gulowsen, 1972), "self-regulating work groups" (Cummings, 1978), or "self-managing work groups" (Hackman, 1978). A well- known and well-documented example of the design of work for teams is the Topeka pet food plant of General Foods. (See Walton, 1972, for a description of the innovation and Walton, 1977, for a 6-year history of the Topeka teams.) Both individual and team work redesign can be viewed as responses and alternatives to the principles for designing work that derive from classical organization theory and the discipline of industrial engineering. These principles specify that rationality and efficiency in organizational operations can be obtained through the simplification, standardization, and specialization of jobs in organizations. These principles are based on the assumption that most employees, if managed well, will work efficiently and effectively on such jobs. Research over the last several decades has documented a 1 Job redesign, job enlargement, and job enrichment are closely related terms and will not be distinguished here. Readers who wish to sort out the connotations of the various terms used to characterize work redesign are referred to Strauss (1974, pp. 38-43). Vol. 11, No. 3 June 1980 PROFESSIONAL PSYCHOLOGY 445 Copyright 1980 by the American Psychological Association, Inc. 0033-0175/80/1103-0445S00.75

Transcript of Richard Hackman Work and Motivation

Page 1: Richard Hackman Work and Motivation

J. RICHARD HACKMAN

Work Redesign and Motivation

The redesign of jobs and work systems is frequently carried out to increaseorganizational productivity and/or to improve the quality of the workexperiences of organization members. Four theoretical approaches to workredesign are reviewed and compared, and the kinds of personal and workoutcomes that can reasonably be expected from restructuring jobs arediscussed. A number of unanswered questions about the strategy and tacticsof redesigning jobs are set forth, and some problems in installing workredesign programs in existing organizations are outlined.

The term work redesign refers here to activities that involve the alteration of specificjobs (or systems of jobs) with the intent of improving both productivity and the qualityof employee work experiences. Although there are no generally accepted criteria forwhat is a well-designed job, there are some commonalities in work redesign projects.Typically, job specifications are changed to provide employees with additional re-sponsibility for planning, setting up, and checking their own work; for making decisionsabout work methods and procedures; for establishing their own work pace; and fordealing directly with the clients who receive the results of the work. In many cases,jobs that previously had been simplified and segmented into many small parts in theinterest of production efficiency are reassembled and made into larger and moremeaningful wholes.

Sometimes work is redesigned to create motivating and satisfying jobs for individualemployees who work more or less on their own. Such activities are usually knownas "job enrichment" (Herzberg, 1974).1 Alternatively, work may be designed as agroup task, in which case a team of workers is given autonomous responsibility fora large and meaningful module of work. Such teams typically have the authority tomanage their own social and performance processes as they see fit; they receive feedback(and often rewards) as a group; and they may even be charged with the selection,training, and termination of their own members. These teams are variously knownas "autonomous work groups" (Gulowsen, 1972), "self-regulating work groups"(Cummings, 1978), or "self-managing work groups" (Hackman, 1978). A well-known and well-documented example of the design of work for teams is the Topekapet food plant of General Foods. (See Walton, 1972, for a description of the innovationand Walton, 1977, for a 6-year history of the Topeka teams.)

Both individual and team work redesign can be viewed as responses and alternativesto the principles for designing work that derive from classical organization theory andthe discipline of industrial engineering. These principles specify that rationality andefficiency in organizational operations can be obtained through the simplification,standardization, and specialization of jobs in organizations. These principles are basedon the assumption that most employees, if managed well, will work efficiently andeffectively on such jobs. Research over the last several decades has documented a

1 Job redesign, job enlargement, and job enrichment are closely related terms and will not be distinguishedhere. Readers who wish to sort out the connotations of the various terms used to characterize work redesignare referred to Strauss (1974, pp. 38-43).

Vol. 11, No. 3 June 1980 PROFESSIONAL PSYCHOLOGY 445

Copyright 1980 by the American Psychological Association, Inc.0033-0175/80/1103-0445S00.75

Page 2: Richard Hackman Work and Motivation

2. THE INDIVIDUAL IN THE WORK ENVIRONMENT:WORK REDESIGN AND MOTIVATION

number of unintended and dysfunctional consequences—both for workers and for theiremploying organizations—of work designed in accord with classical principles(Kornhauser, 1965; Vernon, 1924; Walker & Guest, 1952). Current approaches towork redesign, then, tend to have a behavioral emphasis and attempt to create jobs thatenhance work productivity without incurring the human costs that have been associatedwith the traditional approaches.

Theories of Work Redesign

Most work redesign activities are guided by one or another of the four theoretical ap-proaches summarized below. We begin with a theory that has a very psychologicalfocus (activation theory), move next to two "mid-range" theories (motivation-hygienetheory and job characteristics theory), and conclude with a more molar and system-focused theory (sociotechnical systems theory).

ACTIVATION THEORY

As noted above, numerous human problems have been associated with work on routine,repetitive tasks. Included are diminished alertness, decreased responsiveness to newstimulus inputs, and even impairment of muscular coordination. Employees whowork on highly routine jobs are often observed to daydream, to chat with others ratherthan work on their tasks, to make frequent readjustments of posture and position, andso on.

Activation theory can help account for such behaviors (Scott, 1966). Basically,activation theory specifies that a person's level of activation or "arousal" decreases whensensory input in unchanging or repetitive, leading to the kinds of behavior specifiedabove. Varying or unexpected patterns of stimuli, on the other hand, keep an indi-vidual activated and more alert, although over time the individual may adapt to evena varied pattern of stimulation.

One approach to work redesign that is based on activation theory is that of jobrotation, that is, rotating an individual through a number of different jobs in a givenday or week, with the expectation that these varied job experiences will keep the personfrom suffering the negative consequences of excessively low activation. The problem,it seems, is that people adapt fairly quickly even to new stimulation, and if the newtask is just as boring as the old one, then no long-term gains are likely.

At present, activation theory seems most useful for understanding the consequences

J. RICHARD HACKMAN is Professor of Organization and Management and of Psychology atYale University. He is author or editor of five books in organizational psychology, the most recentbeing Work Redesign, co-authored with Greg R. Oldham. He also has written over 40 articlesand chapters on social and organizational psychology. He is on the editorial board of Organi-zational Behavior and Human Performance and the Journal of Social Issues and was sectioneditor of the Handbook of Industrial and Organizational Psychology. He is a Fellow of theAmerican Psychological Association, Divisions 8 and 14.THE CONTRIBUTIONS of Mary Dean Lee and Greg R. Oldham to the development of the ideasand views expressed here are gratefully acknowledged.REQUESTS FOR REPRINTS should be sent to J. Richard Hackman, 56 Hillhouse Avenue, YaleUniversity, New Haven, Connecticut 06520.

446 PROFESSIONAL PSYCHOLOGY Vol. 11, No. 3 June 1980

Page 3: Richard Hackman Work and Motivation

of jobs that are grossly understimulating (or overstimulating). Except for the pi-oneering work by Scott (1966) and more recent theorizing by Schwab and Cummings(1976), relatively little progress has been made in applying the tenets of activationtheory to the design of jobs so that they foster and maintain high task-oriented moti-vation.

MOTIVATION-HYGIENE THEORY

By far the most influential theory of work redesign to date has been the Herzbergtwo-factor theory of satisfaction and motivation (Herzberg, 1976; Herzberg, Mausner,& Snyderman, 1959). This theory proposes that factors intrinsic to the work determinehow satisfied people are at work. These factors, called "motivators," include recog-nition, achievement, responsibility, advancement, and personal growth in competence.Dissatisfaction, on the other hand, is caused by factors extrinsic to the work, termed"hygienes." Examples include company policies, pay plans, working conditions, andsupervisory practices. According to the Herzberg theory, a job will enhance workmotivation only to the extent that motivators are designed into the work itself; changesthat deal solely with hygiene factors will not generate improvements (cf. Katzell,1980).

Motivation-hygiene theory has inspired a number of successful change projectsinvolving the redesign of work (e.g., Ford, 1969; Paul, Robertson, & Herzberg, 1969).Because the message of motivation-hygiene theory is simple, persuasive, and directlyrelevant to the design and evaluation of actual organizational changes, the theorycontinues to be widely known and generally used by managers of organizations in thiscountry. There is, however, considerable uncertainty and controversy regarding theconceptual and empirical status of motivation-hygiene theory qua theory. For asuccinct treatment of the theory, see Herzberg (1968). For reviews of research as-sessments of the theory, see King (1970), House and Wigdor (1967), who are partic-ularly skeptical, and Whitsett and Winslow (1967), who are particularly sympa-thetic.

JOB CHARACTERISTICS THEORY

This approach attempts to specify the objective characteristics of jobs that create con-ditions for high levels of internal work motivation on the part of employees. Basedon earlier research by Turner and Lawrence (1965), current statements of the theorysuggest that individuals will be internally motivated to perform well when they ex-perience the work as meaningful, they feel they have personal responsibility for thework outcomes, and they obtain regular and trustworthy knowledge of the results oftheir work. Five objective job characteristics are specified as the key ones in creatingthese conditions: skill variety, task identity, task significance, autonomy, and feedbackfrom the job itself (Hackman & Lawler, 1971; Hackman & Oldham, 1976).

When a job is redesigned to increase its standing on these characteristics, improve-ments in the motivation, satisfaction, and performance of job incumbents are predicted.However, individual differences in employee knowledge and skill and in need forpersonal growth are posited as influencing the effects of the job characteristics on workbehaviors and attitudes. Strongest effects are predicted for individuals with amplejob-relevant knowledge and skill and relatively strong growth needs.

Vol. 11, No. 3 June 1980 PROFESSIONAL PSYCHOLOGY 447

Page 4: Richard Hackman Work and Motivation

2. THE INDIVIDUAL IN THE WORK ENVIRONMENT:WORK REDESIGN AND MOTIVATION

A diagnostic instrument, the Job Diagnostic Survey, has been developed to assessemployee perceptions of the job characteristics listed above, selected attitudes towardthe work and the organization, and individual growth need strength (Hackman &Oldham, 1975). This instrument is intended for use both in diagnosing work systemsprior to job redesign and for assessing the consequences of work redesign activities.

For an overview of the theory that emphasizes its practical application to work re-design, see Hackman, Oldham, Janson, and Purdy (1975); for the most currentstatement of the theory, including its application to the design of work for groups aswell as individuals, see Hackman and Oldham (1980). For a skeptical view of thejob characteristics approach, see Salancik and Pfeffer (1977).

SOCIOTECHNICAL SYSTEMS THEORY

Contrasting the job-focused theories mentioned above, the sociotechnical systems ap-proach emphasizes the importance of designing entire work systems, in which the socialand technical aspects of the workplace are integrated and mutually supportive of oneanother (Emery & Trist, 1969).

This approach emphasizes the fact that organizations are imbedded in, and affectedby, an outside environment. Especially important are cultural values that specify howorganizations "should" function and generally accepted roles that individuals, groups,and organizations are supposed to play in society. Thus, there is constant interchangebetween what goes on in any given work organization and what goes on in its envi-ronment. This interchange must be carefully attended to when work systems aredesigned or changed (Davis & Trist, 1974).

When redesigned in accord with the sociotechnical approach, work systems are neverchanged in piecemeal fashion. Although jobs, rewards, physical equipment, spatialarrangements, work schedules (and more) may be altered in a sociotechnical inter-vention, none of these is taken as the primary focus of change activities. Instead, or-ganization members (often including rank-and-file employees and/or representativesof organized labor as well as managers) examine all aspects of organizational operationsthat might affect how well the work is done or the quality of organization members'experiences. Changes that emerge from these explorations invariably involve nu-merous aspects of both the social and technical systems of the organization. Typically,however, such changes do involve the formation of groups of employees who shareresponsibility for carrying out a significant piece of work—the "autonomous workgroup" idea mentioned earlier (Cummings, 1978). Such groups are becoming anincreasingly popular organizational innovation and now are frequently seen, even inwork redesign projects that are not explicitly guided by sociotechnical theory.

For a summary of sociotechnical systems theory as it applies to work redesign, seeCherns (1976), Davis (1975), or the now-classic study of coal mining by Trist, Higgin,Murray, and Pollock (1963). For a critique of the theory, see Van der Zwaan(1975).

COMPARISON OF THE THEORETICAL APPROACHES

Activation theory, motivation-hygiene theory, job characteristics theory, and so-ciotechnical systems theory offer different approaches to work redesign. Activationtheory specifically addresses the dysfunctional aspects of repetitive work, whereas

448 PROFESSIONAL PSYCHOLOGY Vol. 11, No. 3 June 1980

Page 5: Richard Hackman Work and Motivation

motivation-hygiene theory and job characteristics theory emphasize ways to enhancepositive motivational features of the work. The Herzberg model differs from the jobcharacteristics theory in proposing a more general process for increasing motivation(i.e., identify motivators and increase them), whereas the job characteristics approachemphasizes specific diagnostic procedures to optimize the fit between people and theirwork. Sociotechnical systems theory contrasts sharply with the other theories in thatit emphasizes the design of work for groups rather than individuals.

Another difference among the theories lies in their assumptions about how the re-design of work should be planned and implemented. Activation and motivation-hygiene theories appear to put the burden on management to identify the problematicaspects of the work. Neither approach suggests extensive gathering of informationand inputs from employees. At the other end of the continuum, sociotechnical workredesign projects involve a high degree of worker participation. Job characteristicstheory emphasizes the importance of understanding workers' perceptions and attitudestoward their jobs but does not explicitly require their participation in actual planningfor work redesign.

Outcomes of Work Redesign

How successful are work redesign activities in achieving their intended objectives?Systematic data about the matter are surprisingly sparse, given the popularity of workredesign as an organizational change technique. My own assessment of the state ofthe evidence is summarized briefly below; more thorough and/or analytic reviews areprovided elsewhere.2

1. Work redesign, when competently executed in appropriate organizational cir-cumstances, generally increases the work satisfaction and motivation of employeeswhose jobs are enriched. Especially strong effects have been found for employees'level of satisfaction with opportunities for personal growth and development on thejob as well as for their level of internal work motivation (i.e., motivation to work hardand well because of the internal rewards that good performance brings). There is littleevidence that work redesign increases satisfaction with aspects of the organizationalcontext such as pay, job security, co-workers, or supervision. Indeed, enrichment ofthe work sometimes prompts decreases in satisfaction with pay and supervision,especially when these organizational practices are not altered to mesh with the newresponsibilities and increased autonomy of the persons whose jobs are redesigned.

2. The quality of the product or service provided generally improves. When a jobis well designed from a motivational point of view, the people who work on that jobtend to experience self-rewards when they perform well. And, for most people, per-forming well means producing high-quality work of which they can be proud.

3. The quantity of work done sometimes increases, sometimes is unchanged, andsometimes even decreases. What happens to production quantity when work is re-designed may depend mostly on the state of the work system prior to redesign(Hackman & Oldham, 1980). Specifically, productivity gains would be expected undertwo circumstances: (a) when employees were previously exhibiting markedly low

2 See, for example, Davis and Trist (1974), Katzell, Bienstock, and Faerstein (1977), Katzell and Yankelovich(1975, chapter 6), Paul, Robertson, and Herzberg (1969), and Pierce and Dunham (1976). For a skepticalview of the evidence, see Fein (1974).

Vol. 71 , No. 3 June 1980 PROFESSIONAL PSYCHOLOGY 449

Page 6: Richard Hackman Work and Motivation

2. THE INDIVIDUAL IN THE WORK ENVIRONMENT:WORK REDESIGN AND MOTIVATION

productivity because they were actively "turned off by highly routine or repetitivework or (b) when there were hidden inefficiencies in the work system, as it was previ-ously structured—for example, redundancies in the work, unnecessary supervisoryor inspection activities, and so on. If such problems preexisted in the work unit, thenincreases in the quantity of work performed are likely to appear after the work is re-designed. If such problems were not present, then quantity increases would not beanticipated; indeed, decreases in quantity might even be noted as people workedespecially hard on their enriched jobs to produce work of especially high quality.

4. Findings regarding employee attendance at work—absenteeism and turn-over—are not clear. The research needed to draw trustworthy conclusions aboutturnover is not yet available; and it may be that turnover is far more powerfully affectedby economic and labor market conditions than by how jobs are designed. Researchfindings regarding absenteeism, like those for production quantity, are inconsistent:Some studies report improvements in attendance when jobs are enriched, some reportno change, and some show worse absence problems than before. It may be that whois absent is different for routine, simple jobs compared to complex, challenging jobs.More talented employees, for example, may show higher absence rates for routine jobsbecause of boredom. Less talented employees may be more unhappy (and thereforemore frequently absent) for challenging jobs, because they find themselves overwhelmedby the same complexity that engages and motivates their more competent peers. Thishypothesis would suggest that any overall indicator of absenteeism for total work groupscould be misleading because of the differential effects of work redesign on employeeswho differ in competence.

Although it is now generally recognized that work redesign is not a panacea for allorganizational ills, it remains difficult to arrive at a "bottom line" estimate of the costsand benefits of job changes. Simple reports of improvements in job satisfaction arenot likely to significantly warm the hearts of cost-conscious line managers; and forreasons outlined above, simple measures of production quantity or labor cost are in-appropriate when used as the sole measure of the effects of work redesign.

Other outcomes, including many that may be among the most appropriate indicesof work redesign outcomes, are presently difficult or impossible to measure in termsthat are comparable across organizations. What, for example, is the ultimate cost ofpoor quality work ? Or of "extra" supervisory time ? Or of redundant inspections ?Or of absenteeism, soldiering, or sabotage? Until we become able to assess the effectsof work redesign on such outcomes, it will continue to be difficult to determine un-ambiguously whether or not work redesign "pays off" in traditional economic coin.

Unanswered Questions and Future Directions

Despite the recent popularity of work design as a research topic and change technique,many unanswered questions remain, especially regarding the application of work designprinciples in complex, ambiguous organizational situations. In the paragraphs tofollow, I briefly highlight several research and conceptual issues that strike me as amongthe most currently pressing.

DIAGNOSTIC AND EVALUATION METHODOLOGIES

How are we to assess the readiness of work systems for work redesign, to ascertainprecisely what changes are called for in those systems, or to measure the consequences

450 PROFESSIONAL PSYCHOLOGY Vol. 11, No. 3 June 1980

Page 7: Richard Hackman Work and Motivation

of the changes that are made? Heretofore, most diagnostic and evaluation method-ologies have relied on paper-and-pencil instruments completed by individuals whosejobs are about to be (or have been) redesigned. As Walton (1980) notes in anotherarticle in this issue, there are reasons for caution and skepticism in the use of suchmethods, even when they are psychometrically adequate (also see Barr, Brief, & Aldag,Note 1, for a critical analysis of the psychometric properties of existing instrumentsthat measure perceived task characteristics). Yet there also are significant problems

, in relying on the perceptions of managers and consultants about people and their workwhen work systems are diagnosed and the effects of job changes are assessed. Researchhas shown, for example, that both cognitive limitations and social distortions can sig-nificantly bias what is seen by observers who have a "stake" in the organization or incontemplated changes (Hackman & Oldham, 1980, chapter 5). What, then, is to bedone to improve our diagnostic and evaluation capabilities?

Researchers both at the University of Michigan (Lawler, Nadler, & Cammann,1980) and at the University of Pennsylvania (Van de Ven & Ferry, 1980) have recentlydeveloped organizational assessment packages (some parts of which include observa-tional and archival measures as well as paper-and-pencil instruments) that may beof considerable use in diagnosing and evaluating work redesign programs. Oneespecially promising approach to measuring the outcomes of work redesign has beendeveloped by Macy and Mirvis (1976) as part of the Michigan project. This meth-odology involves defining, measuring, and costing certain kinds of behavioral outcomesin economic terms. It appears to offer the potential for more rigorous assessment ofthe economic effects of work restructuring than has heretofore been possible; ultimately,it should help reduce some of the previously noted ambiguities in comparing the out-comes of different work redesign activities.

THE ROLE OF INDIVIDUAL DIFFERENCES

Although only one of the theoretical approaches to work redesign reviewed earlier (jobcharacteristics theory) explicitly incorporates individual differences as a part of thetheory itself, literally dozens of studies have tested the general proposition that differentpeople react differently to enriched, challenging work. A great heterogeneity of in-dividual difference measures has been tried, ranging from theory-specified measuresof growth need strength to subcultural background to relatively esoteric personalitymeasures. In general, results have been inconsistent (i.e., individual-differencesmoderators have sometimes operated as predicted and sometimes not) and of limitedmagnitude (i.e., the moderating effects, when obtained, have not accounted for majorportions of the variation in satisfaction or performance).

That there are important individual differences in readiness for enriched work andreactions to it seems indisputable; but it also is clear that existing theories and researchmethods have so far failed to provide satisfactory ways of conceptualizing and measuringwhatever it is that accounts for the highly variagated reactions of people to their work.How is this discrepancy to be understood? Some new thinking and some new researchmethods clearly are called for to resolve this conceptually interesting and practicallyimportant question.

INDIVIDUAL VERSUS TEAM DESIGNS FOR WORK

The theories of work redesign reviewed earlier in this article vary in their relative

Vol. 11, No. 3 June 1980 PROFESSIONAL PSYCHOLOGY 451

Page 8: Richard Hackman Work and Motivation

2. THE INDIVIDUAL IN THE WORK ENVIRONMENT:WORK REDESIGN AND MOTIVATION

emphasis on the design of work for individuals versus teams (i.e., motivation-hygienetheory is essentially an individual-focused theory; sociotechnical systems theory isoriented primarily to work teams). Presumably an individual design is more appro-priate (and will be more effective) in some organizational circumstances, and a teamdesign will be better in others. Yet except for some untested conjectures about thecircumstances under which one or the other design is more appropriate (see Hackman& Oldham, 1980), there is little in the way of research and theory to guide decisionmaking about whether an individual or a team design is relatively more appropriatefor given organizational circumstances. There should be more.

THE JOB OF THE SUPERVISOR

Relatively little research and few change programs have focused on the design oflower-level jobs in management. These jobs deserve greater attention for two reasons.First, supervisory jobs in many organizations are as poorly designed as are rank-and-filejobs selected for enrichment. Especially troublesome are restrictions on the autonomylower-level managers have to carry out their work and limitations on the amount andthe validity of the feedback they receive about their performance. Yet, in the rush toattend to the jobs held by supposedly alienated rank-and-file workers, very realproblems in the design of managerial jobs often are overlooked.

Second, the jobs of lower-level managers invariably are affected, often negatively,when their subordinates' jobs are improved. Indeed, improvements in employee jobsare sometimes made directly at the expense of managerial jobs: Decision-makingresponsibilities and special tasks that traditionally have been reserved for managementare given to workers, and the jobs of managers may be denuded to about the same extentthat subordinate jobs are improved.

When this happens, supervisors may become justifiably angry at the effects of workredesign on the quality of their own life at work, with predictable effects on theircontinued cooperation with the work redesign activities. Moreover, constraints onthe supervisory job (and limited opportunities for training and practice) may makeit difficult for supervisors to learn the new behaviors that they need to effectively manageemployees who work on newly enriched jobs.

Walton and Schlesinger (1979) have recently completed a detailed analysis of su-pervisory role difficulties when work is restructured. They offer some provocativeideas about how that role might be redesigned—and how persons might be selectedand trained for it—that merit careful attention by both scholars and practitioners ofwork redesign.

TENSIONS IN THE INSTALLATION PROCESS

Although the hoped-for outcomes of work redesign are generally clear in a given changeproject, planning about how to get there from here is often a rather murky and uncertainaffair. In general, our theories about the content of work redesign are much betterthan our theories about the process of making the needed changes.

Among the questions at issue are the following. How responsive should changesbe to idiosyncracies of the people, the setting, and the broader environment? Howclosely should changes be tied to one or another of the theories of work design, as op-

452 PROFESSIONAL PSYCHOLOGY Vol. 11, No. 3 June 1980

Page 9: Richard Hackman Work and Motivation

posed to a more ad hoc approach to change? How fully should the employees whosejobs are to be changed participate in the planning and execution of those changes? Ifone aspires to diffusion beyond the initial site of the change, how should the first sitebe selected (i.e., should it be an "easy" or a "difficult" change target)? How shouldone manage the expectations of employees and managers about the magnitude of thechange and its anticipated benefits? Should expectations be kept low to avoid possibledisappointment, or should they be raised to provide a hedge against possible conser-vatism and retreat when the time comes to actually put planned changes in place?What is the appropriate model for union-management collaboration in carrying outwork redesign? How should evaluation activities be designed and carried out to providethe opportunity for midcourse corrections, but to avoid the risk of premature judgmentabout whether the project is a success or a failure?

There is little research evidence available about questions such as these.3 Worse,it is doubtful that traditional research methodologies in organizational psychology arelikely to generate trustworthy data about them. Questionnaires and cross-sectionalsurveys seem unlikely to do the trick, for obvious reasons. And even true or quasi-experimental studies of the installation process seem not very promising, despite therepeated calls for more of them.

Why? For one thing, not many organizations are likely to allow the kinds of controlsthat are required for good experimental research (e.g., randomization of "subjects"across conditions or use of change processes that are not expected to be effective in"control groups"). Managers and employees in organizations, understandably, usuallyinsist that when change is done, only state-of-the-art procedures should be used.

Even if decent experimental designs could be put in place, organizations are notoriousfor not "holding still" until all follow-up observations are collected. Key managersare transferred, the technology or market changes, a strike occurs or is about to, a largenumber of employees in one experimental unit (but not in another) depart for reasonsthat have nothing to do with the manipulated variables, and so on. Indeed, if it werepossible to obtain and maintain the kind of control needed for "good" experimentalresearch on work redesign processes, that would be such an unusual state of affairsthat one would have to worry about the generality of the findings to more typical (andmore chaotic) organizational circumstances.

It appears, therefore, that building systematic understanding about the process ofinstalling and supporting changes in the design of work may require some significantinnovations in organizational research methodologies. Perhaps, for example, wayscan be found to collect and report data from case studies so that they can be combinedto build trustworthy and cumulative bodies of knowledge. Or perhaps certain an-thropological techniques can be adapted to the study of change processes in organi-zations.

We do not know at present what methodological innovations will be developed andbe found useful. But it seems beyond dispute, at least to this reviewer, that some suchinnovations will be required to generate research findings about work redesign thatare more conceptually sound and practically useful than those we have at present.

3 There has been some theorizing about these questions, however, and a good deal of advice has been offeredby practitioners who have experience in dealing with them. See, for example, Cummings and Srivastva(1977), Ford (1969), Oldham and Hackman (1980), Sirota and Wolfson (1972), and Walton (1975).

Vol. 71, No. 3 June 1980 PROFESSIONAL PSYCHOLOGY 453

Page 10: Richard Hackman Work and Motivation

2. THE INDIVIDUAL IN THE WORK ENVIRONMENT:WORK REDESIGN AND MOTIVATION

REFERENCE NOTE

Barr, S. H., Brief, A. P., & Aldag, R. J. Measurement ojperceived task characteristics (WorkingPaper 78-14). College of Business Administration, University of Iowa, 1978.

REFERENCES

Cherns, A. The principles of sociotechnical design. Human Relations, 1976, 29, 783-792.Cummings, T. G. Self-regulating work groups: A socio-technical synthesis. Academy of

Management Review, 1978,3, 625-634.Cummings, T. G., & Srivastva, S. Management of work: A socio-technical systems approach.

Kent, Ohio: Kent State University Press, 1977.Davis, L. E. Developments in job design. In P. B. Warr (Ed.), Personal goals and work design.

London: Wiley, 1975.Davis, L. E., & Trist, E. L. Improving the quality of work life: Sociotechnical case studies.

In J. O'Toole (Ed.), Work and the quality of life. Cambridge, Mass.: Massachusetts Instituteof Technology Press, 1974.

Emery, F. E., & Trist, E. L. Socio-technical systems. In F. E. Emery (Ed.), Systems thinking.London: Penguin Books, 1969.

Fein, M. Job enrichment: A reevaluation. Sloan Management Review, Winter 1974, pp.69-88.

Ford, R. N. Motivation through the work itself. New York: American Management Asso-ciations, 1969.

Gulowsen, J. A measure of work group autonomy. In L. E. Davis & J. C. Taylor (Eds.),Design of jobs. Middlesex, England: Penguin Books, 1972.

Hackman, J. R. The design of self-managing work groups. In B. King, S. Streufert, & F.E. Fiedler (Eds.), Managerial control and organizational democracy. Washington, D.C.:V. H. Winston, 1978.

Hackman, J. R., & Lawler, E. E. Employee reactions to job characteristics. Journal of AppliedPsychology, 1971, 55, 259-285. (Monograph)

Hackman, J. R., & Oldham, G. R. Development of the Job Diagnostic Survey. Journal ofApplied Psychology, 1975,60, 159-170.

Hackman, J. R., & Oldham, G. R. Motivation through the design of work: Test of a theory.Organizational Behavior and Human Performance, 1976, 16, 250-279.

Hackman, J. R., & Oldham, G. R. Work redesign. Reading, Mass.: Addison-Wesley,1980.

Hackman, J. R., Oldham, G., Janson, R., & Purdy, K. A new strategy for job enrichment.California Management Review, Summer 1975, pp. 57-71.

Herzberg, F. One more time: How do you motivate employees? Harvard Business Review,January-February 1968, pp. 53-62.

Herzberg, F. The wise old Turk. Harvard Business Review, September-October 1974, pp.70-80.

Herzberg, F. The managerial choice. Homewood, 111.: Dow Jones-Irwin, 1976.Herzberg, F., Mausner, B., &Snyderman, B. The motivation to work. New York: Wiley,

1959.House, R. J., & Wigdor, L. Herzberg's dual-factor theory of job satisfaction and motivation:

A review of the evidence and a criticism. Personnel Psychology, 1967, 20, 369-389.Katzell, R. Work attitudes, motivation, and performance. Professional Psychology, 1980,

77,409-420.Katzell, R. A., Bienstock, P., & Faerstein, P. H. A guide to worker productivity experiments

in the United States 1971-1975. New York: New York University Press, 1977.Katzell, R. A., & Yankelovich, D. Work, productivity and job satisfaction. New York: The

Psychological Corporation, 1975.

454 PROFESSIONAL PSYCHOLOGY Vol. 11, No. 3 June 1980

Page 11: Richard Hackman Work and Motivation

King, N. A clarification and evaluation of the two-factor theory of job satisfaction. Psycho-logical Bulletin, 1970, 74, 18-31.

Kornhauser, A. Mental health of the industrial worker. New York: Wiley, 1965.Lawler, E. E., Ill, Nadler, D. A., & Cammann, C. Observing and measuring organizational

change: A guide to field practice. New York: Wiley-Interscience, 1980.Macy, B. A., & Mirvis, P. H. Measuring the quality of work and organizational effectiveness

in behavioral-economic terms. Administrative Science Quarterly, 1976, 27, 212-226.Oldham, G. R., & Hackman, J. R. Work design in organizational context. In B. M. Staw

6 L. L. Cummings (Eds.), Research in organizational behavior (Vol. 2). Greenwich, Conn.JAI Press, 1980.

Paul, W. J., Jr., Robertson, K. B., & Herzberg, F. Job enrichment pays off. Harvard BusinessReview, March-April 1969, pp. 61-78.

Pierce, J. L., & Dunham, R. B. Task design: A literature review. Academy of ManagementReview, 1976, 1, 83-97.

Salancik, G. R., & Pfeffer, J. An examination of need satisfaction models of job attitudes.Administrative Sciences Quarterly, 1977, 22, 427-456.

Schwab, D. P., & Cummings, L. L. A theoretical analysis of the impact of task scope on em-ployee performance. Academy of Management Review, 1976, 1, 23-25.

Scott, W. E. Activation theory and task design. Organizational Behavior and Human Per-formance, 1966, 1, 3-30.

Sirota, D., & Wolfson, A. D. Job enrichment: Surmounting the obstacles. Personnel,July-August 1972, pp. 8-19.

Strauss, G. Job satisfaction, motivation, and job redesign. In G. Strauss, R. E. Miles, C. C.Snow, & A. S. Tannenbaum (Eds.), Organizational behavior: Research and issues.Madison, Wis.: Industrial Relations Research Association, 1974.

Trist, E. L., Higgin, G. W., Murray, H., & Pollock, A. B. Organizational choice. London:Tavistock, 1963.

Turner, A. N., & Lawrence, P. R. Industrial jobs and the worker. Boston: Harvard GraduateSchool of Business Administration, 1965.

Van de Ven, A. H., & Ferry, D. L. Measuring and assessing organizations. New York:Wiley-Interscience, 1980.

Van der Zwaan, A. H. The sociotechnical systems approach: A critical evaluation. Inter-national Journal of Production Research, 1975, 13, 149-163.

Vernon, H. M. On the extent and effects of variety in repetitive work (Industrial Fatigue Re-search Board Report No. 26). London: H. M. Stationery Office, 1924.

Walker, C. R., & Guest, R. H. The man on the assembly line. Cambridge, Mass.: HarvardUniversity Press, 1952.

Walton, R. E. How to counter alientation in the plant. Harvard Business Review, Novem-ber-December 1972, pp. 70-81.

Walton, R. E. The diffusion of new work structures: Explaining why success didn't take.Organizational Dynamics, Winter 1975, pp. 3-22.

Walton, R. E. Work innovations at Topeka: After six years. Journal of Applied BehavioralScience, 1977, 13, 422-433.

Walton, R. Quality of work life activities: A research agenda. Professional Psychology, 1980,7 7, 484-493.

Walton, R. E., & Schlesinger, L. S. Do supervisors thrive in participative work systems?Organizational Dynamics, Winter 1979, pp. 24-38.

Whitsett, D. A., & Winslow, E. K. An analysis of studies critical of the motivator-hygienetheory. Personnel Psychology, 1967,20, 391-415.

Received March 27, 1979

Vol. 11, No. 3 June 1980 PROFESSIONAL PSYCHOLOGY 455