Richard Dixon, Black Sun, Why they won: Online corporate reporting

© Black Sun Plc 2013

ONLINE ANNUAL REPORTINGTODAY AND TOMORROW

November 2013


Highly Commended

RIO TINTO – REPORTING CENTRE 2012


• The Reporting Centre brings the HTML version of the Report, Review and the Sustainable Development Report together in a central online hub.

• All users are directed to the hub before going through to their specific area of interest.

• Key messages for the year are communicated to everyone before they move to specific areas of interest.

RIO TINTO – REPORTING CENTRE 2012


The Annual Review provides an up-front overview of how Rio Tinto is pursuing value for shareholders across everything they do.

The Annual Report is a compliance-led document aimed at institutional investors, therefore design is kept simple and content is clearly presented.

THE ANNUAL REPORT & REVIEW


INTEGRATING SUSTAINABILITY REPORTING

An interactive online Sustainable Development Report which contains all detailed reporting information for the year. The report complements the information on the corporate website.

This included several case studies, photography, info-graphics and an interactive hybrid car and a charting tool where users can compare a selection of data.


THE FUTURE OFONLINE ANNUAL REPORTING


THE IMPORTANCE OF THE OAR

• A chance to tell your corporate story for the year

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• Content drives your corporate website


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STRATEGY

BUSINESS MODEL

GOVERNANCE

FINANCIAL RESULTS

BOARD

REMUNERATION

MARKET SECTOR

RISK MANAGEMENT


• The opportunity use digital techniques to deliver more compelling messages


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SO WHAT’S HAPPENING TODAY?


ONLINE REPORT FORMAT


INTERACTIVITY

• All 55 of the HTML online report homepages are ‘designed’

• 21 incorporate video in the homepage

• 26 have other interactive features such as:– Carousels

– Sliders

– Parallax scrolling

– Video galleries

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KEY CONTENT

• Overview

• Business review

• Business model

• Strategy

• Downloads

• Financial statements

• Chief Executive’s Review

• Chairman’s Report


DOWNLOADS

• 57 provide separate downloads for each section

• 22 provide downloads of accounts/financial statements in excel

• 10 companies also provide downloads of other related reports, such as CSR on the same page to make the user experience easier

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FEATURES AND TOOLS

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AND THE FUTURE…?


AND THE FUTURE…?

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Messagingnot

volume


AND THE FUTURE…?

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Messagingand

strategic priorities


AND THE FUTURE…?

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Qualityover

quantity


AND THE FUTURE…?

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Consistencybetween the Online Report and corporate website


AND THE FUTURE…?

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Exploiting the power of digital videos, interactivity and infographics


AND THE FUTURE…?

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Write once publish anywherethrough digital publishing technology


THANK YOU

Richard Dixon, Black Sun, Why they won: Online corporate reporting

Business

Transcript of Richard Dixon, Black Sun, Why they won: Online corporate reporting