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Rich snippets are intelligent markers that can be built into websites to maximise search result informationView Google intro video

Google applies them to help users with data related to their queries

If you're a merchant, you can give Google detailed

product information they can use to display rich

snippets

for example, price, availability, and review ratings

right on their search results pages

More info here

Rich snippets help you to:

- Attract potential buyers while they are searching

for items to buy on Google.

- Submit your product listings for free.

- Control your product information. You can maintain

the accuracy and freshness of your product

information, so your customers find the relevant,

current items they're looking for

Check out how it works on this video

They help users find the best

option – they will more likely

stick around with

They improve Click Through

Rate (CTR) with more

precise results

They make the query page

more dynamic with review

scores, availability, etc.

They help you communicate

a clear, unique value

proposition and establish a

competitive advantage.

The enriched product links

generate educated traffic with

an elevated chance of buying

from you

1. Pick a markup format

Google suggests using microdata, but any of the three formats

below are acceptable.

• Microdata (recommended)

• Microformats

• RDFa

2. Mark up your content

Google supports rich snippets for these content types:

• Reviews

• People

• Products

• Businesses and organizations

• Recipes

• Events

• MusicGoogle also recognizes markup for video content and uses it to

improve our search results.

3. Test your markup

Use the structured data testing tool to make

sure that Google can read and extract your

marked-up data.

Once you've added and tested your rich snippets

markup, Google will discover it the next time it crawls

your site.