Ric dragon
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Ric Dragon, CEO, DragonSearch - @ricdragon
Creatively Social: Breaking out of the ordinary
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Not All Social Media Marketing Projects are Equal
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Brand
Maintenance
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Reputation and Crisis
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Community Building
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Influence
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Big Splash
The Brilliant Campaigns
Big Budgets Traditional Media support
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Fun
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Unexpected
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Participatory
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Cross-Media
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• Spreadability vs. Drillability • Continuity vs. Multiplicity • Immersion vs. Extractability • Worldbuilding • Seriality • Subjectivity • Performance
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@ricdragon
@ricdragon
1. Serial storytelling 2. Multi-faceted storytelling 3. Spreadable storytelling 4. Immersion and discovery
storytelling 5. Engagement through storytelling
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@ricdragon
Genrich Altshuller
@ricdragon
@ricdragon Copyright UNRULY Media 2012 used with permission
Social Media represents the greatest opportunity in the history of marketing for businesses to connect with customers.
Creative thinking represents the greatest opportunity to create value.
Ric Dragon, DragonSearch
[email protected] | Twitter: @ricdragon
Thank You!
Social Marketology
Release date: June 2012