Ria2010 - keynote - Evolution des RIA d'Entreprise
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Transcript of Ria2010 - keynote - Evolution des RIA d'Entreprise
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Evolution des RIA en entrepriseFrédéric MASSY - Directeur Marketing Adobe
Michael CHAIZE -Evangéliste RIA d’Entreprise, Adobe
L’expérience client au coeur des stratégies Business d’Entreprise
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential. 2
Changing the world though
Digital Experiences
2
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
La limite des applications d’Entreprise
ERP CRM ECM Legacy Other
Me Form Help Hello? Hello?
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Investissements IT
4
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Investissements IT
5
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Investissements IT
6
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential. 7
Investissements IT
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© 2010 Adobe Systems Incorporated. All Rights Reserved. 8
Agenda
Design
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Un nouveau modèle
9
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Observation
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
90m to 8mDesign unlocks ROI
11
Frankfurter Kitchen
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© 2010 Adobe Systems Incorporated. All Rights Reserved. 12
OTAN
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© 2010 Adobe Systems Incorporated. All Rights Reserved. 13
OTAN
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© 2010 Adobe Systems Incorporated. All Rights Reserved. 14
OTAN
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© 2010 Adobe Systems Incorporated. All Rights Reserved. !"
Le CRM pour le support Adobe
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© 2010 Adobe Systems Incorporated. All Rights Reserved. !#
Le projet Adobe Hendrix
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Méthodologie
3D
Le Design au coeur de notre méthodologie
Discover De�ne Deliver
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Flash Catalyst
DesignDéveloppement
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© 2010 Adobe Systems Incorporated. All Rights Reserved. 19
Agenda
Design
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Agenda
Environnement
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Les enjeux de la gestion de l’Expérience Client
LIGNE DE METIER
Ventes Marketing Support Client Distribution Vente en Ligne Centres d’Appel
Mobile Social Web Email Courrier Document En personne
CUSTOMER EXPERIENCE MANAGEMENT
Client, Partenaire …Contexte + Expérience
Marque+ Business
Entreprise
CRM, SFA, ERP, ECM, PLM, SCM, …
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Adobe Customer Experience Management Platform
LOGIQUE METIER et SYSTEME TRANSACTIONNEL (ERP, CRM, ECM, PLM, SCM, ECM)
APPLICATIONS & CONTENUS
PROCESSUS ANALYSE/OPTIMISATION
A
B
C
SOCIAL & COLLABORATION
EXPERIENCE UTILISATEUR MULTI-ECRAN – CONTEXTE PERSISTANT- PLATFORME FLASH & HTML
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Expérience collaborative
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Agenda
Environnement
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© 2010 Adobe Systems Incorporated. All Rights Reserved. 25
Agenda
Mobile
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Une prolifération de terminaux
11
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Une prolifération de technologies
12
Operating System Share: 6 Months Recent AcquirersSmartphone Subscribers, National, US
Android OSApple iPhone OSSymbian OSLinux
RIM BlackBerry OSPalm OSMicrosoft Windows Mobile
Q2’09 (n=3029) Q3’09 (n=3824) Q4’09 (n=3701) Q1’10 (n=4312) Q2’10 (n=4148)
45%
39%
33%
23%34%
23%
4%6%
27%
20% 13%
11%
Source: The Nielsen Company
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Applications natives
iOS
NativeApp
NativeApp
NativeApp
NativeApp
NativeApp
NativeApp
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Partenaires technologiques
Open Screen Project
Di�useurs de contenu
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Applications natives
iOS
NativeApp
NativeApp
NativeApp
NativeApp
NativeApp
NativeApp
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Une couche d’abstraction
iOS
Flex 4.5 framework
AIR 2.5 Flash Player 10.1
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
DEMO connect
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.
Agenda de la journée