Rhys Gradwell

“Watch this space”

Lucie Jones, Jess Clouder & Liam Matthews

Our Artist

Instruments: Guitar, Piano & Drums.

Started singing aged 11.

Joined a band called Full Time Rookies in 2011.

Acoustic Guitarist.

Recently became lead singer of his band Fallen Mavericks.

Rhys Gradwell (17)

Synopsis

A young woman is deciding the outcome of her relationship whilst taking a long stroll to think about the situation.

Walks through a local park that stands out in many different ways including a café and a bandstand.

Starts to rethink her decision of ending the relationship.

Codes and Conventions

Narrative: A woman who is debating the out come of her relationship

Lighting: natural light, Light flickering through autumn trees.

Genre Conventions : Light fleckless, Rewind feature, add theme of Lyrics.

Costume: simple but suitable for target market and weather conditions.

Influences: Olly Murs – Wrapped Up.

Unique concept : Lyric Video with a twist of style.

Branding Report

Differentiation

• Started young

• Noticed through school

• Something new

Personality •Down to earth

•Role model

•Family orientated

Communication strategy

• Social networking

• Appeal to target audience

Target AudienceTeenagers & young adults.

Men & Women 13-20

Mainly aiming at the female audience.

Psychographic profile groups include:

- Explores who seek discovery

- Reformers who seek enlightenment

- Struggling people who seek escape

Rhys Gradwell“Watch this Space”

https://www.youtube.com/watch?v=kpCt0hH9SLw&feature=youtu.be

Evaluation

What went well• Understand our differences• Work professional • Pushed each other as a group

What to improve• Make decisions fast• Realistic ideas

What to do next time• Forward planning• Giving time