Rhetorical Devices

How can we convince people?How can we convince people?

OutlineOutline

Aristotle - Three different appeals Ethos Pathos Logos

More Strategies

Aristotle - Three different appeals Ethos Pathos Logos

More Strategies

AristotleAristotle

Rhetoric: The ability to see the available means

of persuasion and use them Three Different Appeals:

Ethos, Pathos, Logos

Rhetoric: The ability to see the available means

of persuasion and use them Three Different Appeals:

Ethos, Pathos, Logos

Ethos - CharacterEthos - Character

If you do not trust the speaker, you will not listen.

Appeal based on the character of the speaker by Establishing credibility Making a connection

If you do not trust the speaker, you will not listen.

Appeal based on the character of the speaker by Establishing credibility Making a connection

Ethos - StrategiesEthos - Strategies

Show reputable background of speaker

Come across as knowledgeable, well-meaning and kind

Show reputable background of speaker

Come across as knowledgeable, well-meaning and kind

Pathos - EmotionPathos - Emotion

If you can FEEL an emotion (empathy, joy, anger, etc.), you can be persuaded.

Appeal to the audience’s emotions by Making the audience feel something

new/different

If you can FEEL an emotion (empathy, joy, anger, etc.), you can be persuaded.

Appeal to the audience’s emotions by Making the audience feel something

new/different

Pathos - StrategiesPathos - Strategies

Personal anecdotes Stories to inspire a certain emotion

or empathy Use of “you” to include the

audience Language use: positive vs.

negative words

Personal anecdotes Stories to inspire a certain emotion

or empathy Use of “you” to include the

audience Language use: positive vs.

negative words

Logos - LogicLogos - Logic

If the argument does not make sense, you will not agree.

Appeal to the audience’s sense of logic by Establishing a logical argument that

includes enough proof to be adequately supported

If the argument does not make sense, you will not agree.

Appeal to the audience’s sense of logic by Establishing a logical argument that

includes enough proof to be adequately supported

Logos - StrategiesLogos - Strategies

Quotations from well-known sources

Facts and Statistics

Show knowledge of subject and logical basis of argument

Quotations from well-known sources

Facts and Statistics

Show knowledge of subject and logical basis of argument

More StrategiesMore Strategies

Personal Pronouns Emotive Language Structural Tools Additional Strategies

Sound Devices (alliteration, consonance, etc.)

Figurative Language (metaphors, similes, etc.)

Personal Pronouns Emotive Language Structural Tools Additional Strategies

Sound Devices (alliteration, consonance, etc.)

Figurative Language (metaphors, similes, etc.)