Rhetoric Modes of Persuasion. Rhetoric Logos – An appeal to logic & reason Pathos – An appeal to...
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Transcript of Rhetoric Modes of Persuasion. Rhetoric Logos – An appeal to logic & reason Pathos – An appeal to...
Rhetoric
Modes of Persuasion
Rhetoric• Logos– An appeal to logic & reason
• Pathos– An appeal to emotion
• Ethos– An appeal to the character of the
speaker (trust)
LogosThe New & ImprovedDesigned with precision
steel alloys to deliver maximum results (110% increase in efficiency)
More cost effective &Less Labor intensive
PathosThe New & ImprovedWith penguin saving technologyKeeps penguins from
gruesome and horrific dismemberment
Use our product – Don’t Kill baby penguins
EthosDesigned by top engineers
from Switzerland using German machining
9 out of 10 Experts Agree%100 Money Back
GuaranteeSince 1934 You trust experts, right?
LogosAcme Quality ProductsAnvils:
- Built to last- High grade, durable steel – 20% harder and 35% heavier- Guaranteed to crush roadrunners in a single blow*
*Killed 99/100 roadrunners in field tests
Money-back Satisfaction
PathosDon’t leave a suffering bird!Inferior Pepco Anvils will only maim andinjure, leaving yourbird to suffera gruesome deathBuy Acme!Buy swift death!
Ethos
For 153 years, Acme has been the leader in all-steel, quality anvils. Go with the trusted brand!
9/10 coyotes agree!
I’m not just the Acme president, I’m also an Acme customer. When I need a dead bird, I need Acme!
- Wile E. Coyote ACME CEO
Your AssignmentFind an example of each
- Ethos- Pathos- Logos
Paste, tape, or staple to a piece of paper and briefly explain how it is an example of that mode of rhetoric.
Turn in all 3 for a %100 as a test grade!
Ethos This advertisement is an example of ethos because it is trying to imply that the product is somehow better because it’s “America’s best-selling truck line.” We’re supposed to believe the American people; therefore, we’re supposed to believe the ad.
Identify the following:
Identify the following:
Logos Pathos Ethos
Identify the following:
Identify the following:
LogosPathos Ethos