RHETORIC AND Design

Design?!!

• “Even written arguments that do not contain graphics or images have a look and feel that also communicates meaning…All writing has a body language” (Faigley and Selzer, 225)

Body language?!!

• Rhetoric and SPACE– “Spoken language forces you to put

things in a sequence; visual design forces you to arrange things in space” (Faigley and Selzer, 226).

•PRINT CULTURE•Writing on the WEB

Principles of Design

Faigley and Selzer:

• Arrangement

• Consistency

• Contrast

Alternatively…

•Contrast

•Repetition

•Alignment

•Proximity

Establishing relationships between information

Jillianloves

PUPPIES!Jillian

loves

puppies

…. a lot.

White Space

Typefaces and fonts

• Facility and effect• Serif

• Sans serif

• Script• Display

THE NEWS

• What’s on the first page?

• How is the text divided?

• What draws your attention?