Why I Love Social Media And Why You Should Too

© Brightspark Consulting 2016. Please do not share, copy or distribute this information without prior consent.

A Bit About Me• Internet Marketing

since 1999• Brightspark since 2003• Cyberpsychology• Teens & Social Media

A Bit About Shane

What Is Social Media?

Types Of Social Media• Blogs

Types Of Social Media• Social Networks

Types Of Social Media● Social Networks

Types Of Social Media•Social Messaging

Types Of Social MediaPhoto Sharing Apps

Types Of Social Media• Forums

Why Social Media Is ImportantSocial Media is used by everyone

What This Means For YouPeople talk to other people about you

What This Means For YouALL the time...

What This Means For You• Resistance is futile!

Who’s Doing It Successfully?

SuperValu: Good Food Karma

Good Food Karma: Facebook● Change the nation’s food habits,

get people cooking from scratch● Recipes + Celebrity Chefs + User

Generated Content

● Facebook mix of competitions, promoted with ads = good customer engagement

Good Food Karma: Facebook

● 2 videos per week, < 30 seconds● 95% watch with no sound

Good Food Karma: Facebook

● Deals with mistakes in a humourous way

Good Food Karma: Facebook

● High quality images; uses the hashtag #FoodKarma

● Good customer engagement on Instagram

Good Food Karma: Instagram

Good Food Karma: Twitter● High quality images. Topical

content.● Good customer engagement on

Twitter

Good Food Karma: Pinterest

Who Else Is Doing A Great Job?

The Old Mill Stores: Facebook Stars

The Old Mill Stores: Facebook Stars

The Phoenix Cafe: Facebook Stars

The Phoenix Cafe: Facebook Stars

Ulysses Rare Books: Facebook Stars

Ulysses Rare Books: Facebook Stars

JJ O’Driscoll: Facebook Stars

Spar Baggot Mile: Facebook Stars

Spar Baggot Mile: Facebook Stars

Donnybrook Fair: Facebook Stars

Donnybrook Fair: Facebook Stars

Who Else Is Doing A Great Job?

Twitter Kings

Cavistons Food Emporium: Twitter Kings

Cavistons Food Emporium: Twitter Kings

Halo Cafe: Twitter Kings

Bradley’s Off Licence: Twitter Kings

Bradley’s Off Licence: Twitter Kings

Nolans of Clontarf: Twitter ● Lots of RT’s, local chat

Nolan’s: Twitter Kings

Dogs Of Dublin: Twitter Kings● Mostly retweets

follower’s images of dogs

● Very cute and very engaged

● Uses gifs and high quality images

Dogs Of Dublin: Twitter Kings

@Junction14Mayfield: Twitter Kings

@Junction14Mayfield: Twitter Kings

Instagram Royalty

Gutter Bookshop: Instagram Royalty

Gutter Bookshop: Instagram Royalty

Gutter Bookshop: Instagram Royalty

Ardkeen Quality Grocer

Ardkeen Quality Grocer

Mortons

Mortons

Bean and Goose: Instagram Royalty

● Posting 2-3 times per week on Instagram

● Posting beautiful pictures of their product

● Replying to customer’s comments

● Mentioning festivals and events they’re attending

Bean and Goose: Instagram Royalty

Bean and Goose: Instagram Royalty

Foody’s Pharmacy: Instagram Royalty

● Posting high quality images of staff, products and special offers

● A few quote images

Foody’s Pharmacy: Instagram Royalty

BabyBoo.ie: Instagram Royalty

● Posting cute images of babies

● High quality images of its products

BabyBoo.ie: Instagram Royalty

LovelyBeards.com: Instagram Royalty

● Most pictures are high quality images of people’s beards

● Also some product posts and beard memes

● Good use of hashtags and tagging

LovelyBeards.com: Instagram Royalty

Saucepan Kids: Instagram Royalty

● Posts images of food and children

● Uses video as well as images

● Good use of hashtags

Saucepan Kids: Instagram Royalty

McCambridges: Instagram Royalty Great images and

video and lots of tagging going on

McCambridges: Instagram Royalty

McCambridges: Instagram Royalty

How To Be Great• Post regularly!• Visual content• Videos• Advertise!• Engage with your

customers

Learn It Like A ProJoin me for webinars:

• Content & Strategy

• Facebook Ads

• Customer Service

Wednesdays, 10am for half an hour.

Starts next week

Thank You

• Thanks for listening• Any questions?