RFL Partnership
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Transcript of RFL Partnership
RFL PartnershipFriday 2 March 2007
Outline of the Partnership: Benefits to Leeds Met What we have achieved so far Plans for the immediate, mid-term
and long-term future Areas in which to seek guidance
Benefits to Leeds Met Raise profile = increase student applications
Prestigious events• Carnegie World Club Challenge• Carnegie Challenge Cup• Raise profile within wider public, decision-makers,
credibility within sporting worldSchools events
• Carnegie Champion Schools Competition• Carnegie U19’s Competition• Access to target markets, longer term view, building
awareness from young age
Benefits to Leeds Met Raise profile = increase student applications Exclusive education partner
– Research opportunities (TC)– New RFL endorsed courses for referees and
administrators, and Sports MBA– Student placements, with one already in place– Student projects (GL)– Staff development opportunities through consultancy
(PR/Media), coaching and community development work
Benefits to Leeds Met Raise profile = increase student applications Exclusive education partner Community development
– 40 Carnegie branded development officers– 15 in London area, target market of 17,000 players
Benefits to Leeds Met Raise profile = increase student applications Exclusive education partner Community development RFL expertise
– GB squad presence on campus– Coaches– Players– Contacts and relationships with clubs– Contacts and relationships with media
Benefits to Leeds Met Raise profile = increase student applications Exclusive education partner Community development RFL expertise Corporate networking
– Provision of tickets to high profile events– Opportunities to host events at Leeds Met
Achieved so far… Launch
– 19 January– CRI, Headingley Campus
Achieved so far… Launch Formation of team and prioritise activities
Core Team Peter Rodgers Chip McClure - CCC Natalie Robertshaw - CCS Richard Berry - branding and marketing Guy Lincoln - education and KPIs Tony Collins - research and course development
Immediate priorities Branding Carnegie Challenge Cup Carnegie Champion Schools Competition
Achieved so far… Launch Formation of team and
prioritise activities Branding
Branding
Branding
What we have achieved so far Launch Formation of team and prioritise activities Branding Events
3 February 2007
FOCUS ON:
Wigan St Patricks 24 v Leeds Met 38
Round 1
24 February 2007
FOCUS ON:
Leigh Miners Rangers v Leeds Met
West Hull v Skirlaugh
Thornhill Trojans v Strela Kazan
Round 2
Round 3
11 March 2007
FOCUS ON:
Castleford Tigers v Castleford Lock Lane
Leigh Miners Rangers v Sheffield Eagles
Keighley Cougars v Thornhill Trojans
Rochdale Hornets v Saddleworth Rangers
York City Knights v Toulouse XIII
What we have achieved so far Launch Formation of team and prioritise activities Branding Events Media coverage
Media Coverage - Helen Goodwin
“Media coverage of the Carnegie Challenge Cup is very positive. Local papers in particular are embracing the ‘Road to Wembley’ concept. We have made good headway with the Rugby League papers, and League Express in particular wrote a positive article ahead of the round two games - they were offered interviews with Leeds Met coach Paul Fletcher and captain Jon Nicholls, and both were used. In addition, there were 261 mentions of the Carnegie Challenge Cup on web stories alone during the month of February.”
Launch coverage:7 National newspapers11 Regional and local newspapers5 Broadcast media including BBC website6 Trade press and websites
What we have achieved so far Launch Formation of team and prioritise activities Branding Events Media coverage Carnegie Themes
Carnegie Themes
Carnegie Champions Eric Harris Lewis Jones Barrie McDermott Jon Nicholls Haile Gebreselassie Dee Caffari Jane Tomlinson “Who is YOUR Carnegie Champion?”
Carnegie Challenges Great Student Run Great North Run Carnegie Great Outdoors Lyke Wake Walk Carnegie Great Outdoors Zipwire Challenge Carnegie Team Fitness Challenge “What is YOUR Carnegie Challenge?”
Achieved so far… Launch Formation of team and prioritise activities Branding Events Media coverage Carnegie Themes Carnegie Challenge Matters
Carnegie Challenge Matters
Results and fixtures
CCC, CCS, U19’s
Cup Reflections
Cup History
Carnegie Community
Carnegie Challenge
Carnegie Champions
Plans for the future Immediate
– Integration with Leeds Met Marketing team and plan– Website (www.carnegiechallengecup.co.uk)– Ticket competitions– Connect CCC with CCS and U19 competitions– Develop Carnegie Challenge and Champion themes– 4th Round Draw & media dinner– Finalise KPIs
Medium-term– Wembley– Roadshow bus
Long-term– Heritage Centre
Guidance needed Use of and managing external consultancy
agencies
Guidance needed Use of and managing external consultancy
agencies Managing media especially press and TV, for
example BBC
Guidance needed Use of and managing external consultancy
agencies Managing media especially press and TV, for
example BBC Maximising returns from investment in media
profile and events
Guidance needed Use of and managing external consultancy
agencies Managing media especially press and TV, for
example BBC Maximising returns from investment in media
profile and events Wembley: sheer scale of project
Guidance needed Use of and managing external consultancy
agencies Managing media especially press and TV,
for example BBC Maximising returns from investment in media
profile and events Wembley: sheer scale of project Work experience with Nova?
On the Roadto Wembley