Reza Hagel_ water proof mobile and armband 2002 [Compatibility Mode]
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Transcript of Reza Hagel_ water proof mobile and armband 2002 [Compatibility Mode]
Developed by Reza Hagel
2002-04-22
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
55, What is it ?
Affordable Active is a sleek phone for active, vibrant
people who live life to the full, and need a phone which
can keep up.
A reliable partner that copes with the every day bumps
and scrapes of their active, on-the-go lifestyle. At the
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
same time,
Affordable Sport will be a mid-tier phone, priced slightly
above the standard Affordable, because durability, and
especially water protection, adds value.
Compared to current competition, it will be slightly
more resistant, especially regarding water and will have
some more sport functionality.
What is Active
Urban explorer- active city lifestyle (sweaty club, beer at the bar, jogging, etc)
Outdoor adventurer- outdoors-y
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
Outdoor adventurer- outdoors-y type (snowboarding, trecking, etc)
Backyard commando or backyard pioneer- (gardening, working on the car, building a new shed, etc)
Integrated VGA cameraTri band (900/1800/1900)High resolution colour display (Supporting 4096 colours, 128 x 128 pixelsGPRSWAP 2.0 with xHTML, c-HTML and CSS support
Phone Features
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
WAP 2.0 with xHTML, c-HTML and CSS supportSMS/EMS/MMS/e-mail/IMMMS supporting receive videoclipsPolyphonic ring signals 48 tonesColourful wallpapersDigital clock screensaverCalculator, currency converterConnectivity options: IR and cable5 ways joystick
Protection against splashes, dust and bumpsStopwatch, alarm clockCountdown timer including interval timersStereo FM radioFlashlightCalorie counterThermometer
Active Features
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
Thermometer
Barometer: sea level pressure, absolute pressure, weather trend graph, temperature, 48-hour memory, weather alarm
Altimeter
*Step-counter*Heart rate monitor
*With accessories
P r o d u c tP r o d u c tP r o d u c tP r o d u c t
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
O r t h o g r a p h i cO r t h o g r a p h i cO r t h o g r a p h i cO r t h o g r a p h i cE x p l a n a t o r yE x p l a n a t o r yE x p l a n a t o r yE x p l a n a t o r y
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
P r o d u c tP r o d u c tP r o d u c tP r o d u c t
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
Affortable 55
Affortable Active 55 is at the center of the action
Receiving data in real-time from
the foot pod and/ Heart Rate Transmitter,
The center of the action
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
the foot pod and/ Heart Rate Transmitter,
displaying and storing the data,
and then wirelessly sending the data to your
PC or to your net account at Sony Ericsson.
Nature of Business :Manufacturer/Exporter
Monthly Capacity : 120,000
Company Information / Trade Conditions
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
Monthly Output : 100,000
Target Market :Europe, America
FOB Port :Taiwan Ports
Address :16-3, Lane 852, Tu Cheng Road, Ta Li, Taichung Hsien, Taiwan, R.O.C.
The future goal of this company is to market their products
worldwide and they welcome partnership so that the can create a
even more successful business.
Heart Rate Monitor
*Two automatic training programs (Fat Burning Program & cardiovascular program) per age input
*Freely programmable Target Zone & exercise time
*Three different audible alarms
*Two different visual alarms
*Percentage of current cardiovascalar strength
*Efficiency percentage of preset exercise time
*Preset exercise time countdown
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
*Preset exercise time countdown
*Current heart rate display 25-350 BPM
*Maximum heart rate recorded 25-350 BPM
*Average heart rate in 6 optional period
*Total time for over low limit of target zone
*Total time for over High Limit of target Zone
*Stopwatch 9:59:59 (Hour/Minute/Second)
*12/24 Hour clock*Target Zone indicator
*Target Zone re-settable and re-checkable
*Current cardiovascalar strength level
*Time bar in seconds*Unique transmission LED indicator
Heart Rate Transmitter with Strap included in Heart Rate
Monitor/Cyclocomputer
* 3V Lithium battery included
and replaceable
* Unique transmission LED Indicator
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
Heart Rate Monitor Package
Footpod information
*Measures each step and sends the results up to the watch.
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
Communication to and from watch
Easy to take on and off
Lightweight
*Small and light weight, less than an AA battery.
Protection against splashes, dust and bumpsStopwatch, alarm clockCountdown timer including interval timersStereo FM radioFlashlightCalorie counterThermometer
Active Features
Reza Hagel Product Planning Lund Product Business Unit GSM/UMTS
Thermometer
Barometer: sea level pressure, absolute pressure, weather trend graph, temperature, 48-hour memory, weather alarm
Altimeter
*Step-counter*Heart rate monitor
*With accessories