ReWrite Your Listing Get a Home Warranty

rewrite your listing and sell your home for more money Use Words that Speak to your User listings that included these words sold for more money on average. listings that included these words sold for less money on average. $ $ homes protected with a home warranty sold for $2,000 more on average. Get a home warranty! Longer Descriptions mean Bigger Sales Listing Price Length of Description ±300,000 SF, 30YO, W/MB, ½ BA, ±1000 SF YD, HDWD FLRS, BN HWTR. Don’t use abbreviations Edit and write clearly so your prospective buyers can know details about the home. 1 # Photos and video are the most important part of a description, according to the National Association of Realtors. Information from WSJ, Zillow Information from Zillow Information from ScIC Information for infographic provided by: Zillow, Wall Street Journal, Service Contract Industry Council

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Everyone wants to sell his or her home for more money, but making that happen can be tricky. One secret? Writing an amazing listing description. These days, potential buyers are searching for homes on the internet, where space for words is plentiful and sellers can add video walk-throughs, panoramic photographs and digital floor plans. Yet many sellers and real estate agents write three nondescript, dull sentences and wonder why their homes aren’t selling. Landmark Home Warranty has found five ways to rewrite your listing description that have proven to sell homes for more money. Here they are:Get home warranties for your houses and sell them for more moneyDON’T WRITE GOOD … WRITE BETTERCan you decode this? ±300,000 SF, 30YO, W/MB, ½ BA, ±1000 SF YD, HDWD flrs, BN HWTR.If you’re confused, imagine seeing that in a listing description. Incorrect spelling, bad grammar and too many abbreviations run rampant in home listings. Not only does this make your listing hard to read, it also makes it hard to want to purchase the home tied to it. When potential buyers can’t understand what makes your house desirable, they simply won’t desire it. Take out the abbreviations and get an editor to go through your listing with you. You’ll get more interest in your home, and you could increase your selling price. USE LONGER LISTING DESCRIPTIONSThe beauty of listing a home on the internet is that the amount of space for photos, videos, maps and descriptions is fairly endless. That’s why it’s important to write long, detailed descriptions. Now, before you stubbornly say that buyers get bored with long descriptions, real estate experts at Zillow recently disproved that, saying: “If you’re worrying about boring potential buyers, don’t. We’ve found that longer listings consistently sell for more. Buyers want to know details, and those extra words can give them additional information about whether a house is worth the trek to see it in person. And, in doing so, they can often increase a home’s final sale price.” Why? The bigger and better the house, the more description it needs. Thus, when you see a home listing that’s three sentences long, you most likely dismiss it. You don’t have enough information to pique your interest. Potential buyers want details. They want to know if the appliances are sterling silver, and if you have a basketball court in the backyard. They’re interested in how many bathrooms there are, and what kinds of countertops are installed in the kitchen. So write, and then write some more. You’ll see more interest in your home and perhaps a larger selling price. USE LANGUAGE THAT SPEAKS TO YOUR BUYERBefore you run off to write a four-page essay on your listing description, make sure to use the right wording. Zillow recently published their findings on words used in listing descriptions and consequently, the sales prices of those homes. According to Zillow’s data, homes with the words “luxurious” in their listing sold for 8.2% more on average than expected. On the other hand, including words like “TLC, opportunity, or fixer” can decrease a sell price as they conjure up images of remodels .“Cozy, comfortable and quaint “also decreased sell prices, as buyers associated them with the property being small. You can find the full list here. ADD PHOTOS AND VIDEOSAccording to the National Association of Relators, photographs of the property are the most valuable part of a home listing. After writing an amazing listing, make sure to supplement it with clean, crisp and well-lit photographs. If you’re not much of a photo-bug, spend some money on getting your property professionally photographed, or ask your real estate agent for help in getting the best photos of your home up on your listing. Make sure to highlight the same things you’ve written about in your listing. Adding a video can also be helpful for a sell. Video walkthroughs of a home provide potential buyers with the

Transcript of ReWrite Your Listing Get a Home Warranty

rewrite your listingand sell your home

for more money

Use Words that Speak to your Userlistings that included these words sold

for more money on average.

listings that included these words sold for less money on average.

$

$

homes protected with a home warranty sold for $2,000 more on average.

Get a home warranty!

Longer Descriptions mean Bigger Sales

Listing Price

Leng

th of

Desc

ription

300,000 SF, 30YO, W/MB, BA, 1000 SF YD, HDWD FLRS, BN HWTR.

Dont use abbreviations

Edit and write clearly so your prospective buyers can know details about the home.

1#Photos and video are the most

important part of a description, according to the National Association of Realtors.

Information from WSJ, Zillow

Information from Zillow

Information from ScIC

Information for infographic provided by:

Zillow, Wall Street Journal, Service Contract Industry Council