Rework Explored
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37signals started in 1999 and now has over 3 million customers Developed four products based on simplicity: Basecamp, Highrise, Backpack & Campfire Remain a success despite rejecting growth, budgets & advertising w: webpurity.co.uk | e: [email protected] | t: @alarkin77
description
Andrew Larkin of webpurity.co.uk explores Rework and how its ideas can help small business - especially those working with software.
Transcript of Rework Explored
37signals started in 1999 and now has over 3 million customers
Developed four products based on simplicity: Basecamp, Highrise, Backpack & Campfire
Remain a success despite rejecting growth, budgets & advertising
w: webpurity.co.uk | e: [email protected] | t: @alarkin77
w: webpurity.co.uk | e: [email protected] | t: @alarkin77
w: webpurity.co.uk | e: [email protected] | t: @alarkin77
w: webpurity.co.uk | e: [email protected] | t: @alarkin77
#1 EMBRACE CONSTRAINTS
#3 DECISIONS ARE PROGRESS
#2 START AT THE CENTRE
w: webpurity.co.uk | e: [email protected] | t: @alarkin77
#4 THROW LESS AT A PROBLEM
#5 FOCUS ON WHAT WON’T CHANGE
#6 INTERRUPTION IS THE ENEMY
w: webpurity.co.uk | e: [email protected] | t: @alarkin77
#8 WE ARE BAD AT ESTIMATING
#7 MEETINGS ARE TOXIC
#9 SELL YOUR BY PRODUCTS
w: webpurity.co.uk | e: [email protected] | t: @alarkin77
#10 GOOD ENOUGH IS FINE
#11 DECOMMODOTISE YOUR PRODUCT
#12 UNDERDO THE COMPETITION
w: webpurity.co.uk | e: [email protected] | t: @alarkin77
#13 SAY NO BY DEFAULT
#14 OUT-TEACH THE COMPETITION
#15 MARKETING IS NOT A DEPT.
w: webpurity.co.uk | e: [email protected] | t: @alarkin77
