Rewards ResellerProgram 2015

Creating Profit & Value

for Resellers

Updated October 2015

Ricoh & the Rewards program

Creating Profit Opportunities

Adding Value for Resellers

Overview

2© 2015 Ricoh Americas Corporation. All Rights Reserved.

Founded in 1936 as a manufacturer

Over $21B in annual revenue

Innovator with over 25,000 patents

2 Deming Awards & many others

Global environmental leader

About Ricoh

© 2015 Ricoh Americas Corporation. All Rights Reserved. 3

1,716 uniquecolor prints / minute!

360°still & video camera

Wireless ultra-short throw projector / whiteboard

Rewards applies to purchases from Ricoh’s authorized distributors

AV distributors:Interactive white boards, projectors,

and unified communication systems

IT distributors:Printers, projectors, & supplies

Specialty distributors:MICR and supplies

Authorized Distributors

© 2015 Ricoh Americas Corporation. All Rights Reserved. 4

Creating Profit Opportunities

Product Type Up-front Gov / Ed / Med Demo / Trial

Printers & MFP 3% 3% 50% off MAP

Printer accessories 0% 3% 50% off SRP

AV product 3% 3% 30% off MAP

AV accessories 0% 3% 30% off MAP

Supplies / Warranties 0% 3% No

Rewards Discounts

6© 2015 Ricoh Americas Corporation. All Rights Reserved.

Rebates are based upon distributor POS Checks are automatically calculated and sent! Rebates are based upon sales (at a % of SRP)

– Printers and accessories are credited at 82% of SRP

– AV product and accessories are credited at 50% of SRP

– Supplies and warranties are NOT credited towards rebates.

Quarterly Rebate

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Quarterly Rebate Gold Platinum Diamond

Back-end Rebate 4% 7% 10%

Quarterly Sales $7,500 $25,000 $75,000

13 SP 4510DN printers = quarterly rebate– 13 units is an average of 1 sale per week for a quarter

Almost any 13 projectors = quarterly rebate– Excluding PJ X5460 and 2240 series (which have low SRP)

Almost any 39 printers = quarterly rebate– Excluding SG 3110DNw, SP 213Nw, SP 213SNw, SP 311DNw

(which have very low SRP)

Attainable Rebate

© 2015 Ricoh Americas Corporation. All Rights Reserved. 8

Rebate projections based upon October 1, 2015 pricing and are subject to change without notice.

Spiffs via www.RicohRoyalties.com – Paid via a debit card for sales of Ricoh product

– Paid to sales reps of Ricoh Rewards members

Bonus $100 via “Help a Friend” Royalties promo– Refer a friend & collect $100 when they earn their 1st spiff this fall

Royalties quarterly drawing– Usually worth $500 or more

– Entry usually is automatic with spiff

Spiffs +

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Adding Value

Channel account manager

Technical solution consultants

Sales & marketing materials via DocMall

Printed literature via Ricoh Orders

Recycling & trade-in programs

Sales & Marketing Support

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T E A M

Toner costs can be compared across

brands by using international standards– ISO/IEC 19752 (mono) & ISO/IEC 19798 (color)

Buyers Lab said (after testing),– “Incredibly low cost of ownership..31% lower than

average” (SP C252SF)

– “High-volume users can save approximately $4,700

versus the competition, over 36 months” (SP C252DN)

Low Total Cost of Ownership

12© 2015 Ricoh Americas Corporation. All Rights Reserved.

Up-front cables & venting– 3351 & 4241 series projectors

Interactive whiteboard option– 3351 & 4241 series can be upgraded to include

wireless interactive whiteboard features for just $230.

– Plug in option installs in less than a minute

7 foot image just 10 inches away– PJ WX4141N & PJ WX4141Ni

– Portable - less than 7 lbs.

– PC Magazine Editors’ Choice

Innovative Product

13© 2015 Ricoh Americas Corporation. All Rights Reserved.

Interactive whiteboards– Fast start up & easy to use

– Powerful collaboration tools

– Securely connect up to 8 locations

Video conferencing – Portable, all-in-one, solution

– Secure, cloud based, & affordable

– Easy to set up & use

Collaborative Product

14© 2015 Ricoh Americas Corporation. All Rights Reserved.

U.S. based technical support & warranty service

– 800-RICOH-38 – based in Atlanta, GA

On-site warranty & services

– Supported by 4000 Ricoh field service employees

Advanced exchange warranty

– Replacement unit is shipped before the defective unit is returned

Service & Support

Web Resources

© 2015 Ricoh Americas Corporation. All Rights Reserved. 16

AV / IT channel product www.ricoh-usa.com/itchannel

Drivers & software www.ricoh-usa.com/downloads

Marketing materials www.docmall.com

Projector Sizing www.ricoh.com/projector/simulator

Recycling & Environment www.ricoh-usa.com/environment

Reseller program www.ricoh-usa.com/resellers

Safety Data Sheets (MSDS) www.ricoh-usa.com/msds

Sales incentives (spiffs) www.ricohroyalties.com

Service & Support www.ricoh-usa.com/itchannel/itc_support.aspx

Trade-In www.ricoh.tradeups.com

Warranty registration www.ricoh-usa.com/printer_registration