(R)evolution pdf
-
Upload
frank-quix -
Category
Business
-
view
236 -
download
1
description
Transcript of (R)evolution pdf
1950
1980
2010
2015
1950
1980
2010
2015
1950
1980
2010
2015
1950
1980
2010
2015
1950
1980
2010
2015
2000 2000 2000 2000 2000
Valuechain Shift
Supply driven market • End of restricted supply • Over demand • Supply shortage
1980
2010
2015
2000
1950
The Value Chain Shift
Power shift • Retailer takes the lead • Vertical integrated Retailers
1950
2010
2015
2000
1980
The Value Chain Shift
Brands fight back • Being part of design process • Brands start retailing
1950
1980
2010
2015
2000
The Value Chain Shift
Converse Film invoegen uit NYC
Consumer in charge • Design your own • In store • On your mobile • At home
1950
1980
2015
2000
2010
The Value Chain Shift
Consumer Prosumer • Print your own 3D • Custom made • Ready to go • Self selected
1950
1980
2010
2000
2015
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
The Media Shift
1980
2010
2015
2000
1950
The beginning of Mass marketing • Reviews avant la letre • Radio Veronica first commercial • Hilversum 2 follows
The Media Shift
1950
2010
2015
2000
1980
TV enters Mass marketing • TV landscape changes fast • End 80’s starts the expansion • TV adds dominate 30 years
The Media Shift
1950
1980
2010
2015
2000
Search engine marketing • After the dot.com bubble • Consumer search for information • The life after second life
The Media Shift
Social media marketing • Consumer searches, finds, reviews • Online spend surpass TV spend • Internet TV grows • Internetbubble 2.0?
1950
1980
2015
2000
2010
The Media Shift
Reviewmarketing • The store as medium • More indivdual communication • Mobile communicatioin • People trust others
1950
1980
2010
2000
2015
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
Tekst
The Price Shift
Vertical Price Fixing • Resale Price Maintenance • Manufacturer sets price • Retailer grants price setting
1980
2010
2015
2000
1950
The Price Shift
1950
2010
2015
2000
1980
Horizontal Price Fixing • Power shift • Retailer sets price • Franchise as solution
The Price Shift
Category Killers • Extensive assortment • Perceived low pricing • Low price image
1950
1980
2010
2015
2000
The Price Shift
Pricecheckers • Prices have become transparent • Retailers do challenge consumers • Comparison sites and apps flourish
1950
1980
2015
2000
2010
The Price Shift
Pricesetters • Group buying • Crowd sourcing • New business models
1950
1980
2010
2000
2015
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
The Knowledge Shift
Retailer as specialist • Retailer has to be certified • Manufacturers invest in retailers know how
1980
2010
2015
2000
1950
The Knowledge Shift
Consumer association as guide • Consumer association reviews • Consumers reads and compares • Consumer selects
1950
2010
2015
2000
1980
The Knowledge Shift
Retailer helps Consumer • Customer gets trainings • Customer gets workshops • Customer gets genius bars
1950
1980
2010
2015
2000
The Knowledge Shift
Consumer searches online • Digital super consumer • Information empowered consumer • Give tools to the employees to meet them not to beat them
1950
1980
2015
2000
2010
The Knowledge Shift
Consumer instant help • Assistance in store or on distance • Assistance in store via your own device • Assistance from pears during shopping
1950
1980
2010
2000
2015
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
1950
1980
2010
2015
2000
The Location Shift
cccc
Shopping everywhere • Stores were literally around the corner • 200.000 stores in the Netherlands
1980
2010
2015
2000
1950
The Location Shift
Out of town shopping • IKEA opens first store • 145.000 stores in the Netherlands • Retail chains are growing
1950
2010
2015
2000
1980
The Location Shift
Outlet shopping • First outlet centres to be opened • 125,000 stores in the Netherlands • 800 webshops in the Netherlands
1950
1980
2010
2015
2000
The Location Shift
Online & Offline shopping • 7,100 webshops in the Netherlands • 108,000 stores in the Netherlands • Square meters still on the rise
1950
1980
2015
2000
2010
The Location Shift
1950
1980
2010
2000
Cross Channel Shopping • Number of stores further down • 100,000 stores in the Netherlands • Retail chains take bigger share 2015