Presentation flow

BackgroundObjective

Training Academy Plan 2011 Training Roadmap

Value Injecting Ideas

Background

Training sessions are unearthed in market

Training sessions are unearthed in market

Absence of People development path Absence of People development path

Vacuum of right feet due to High Turnover rate

Vacuum of right feet due to High Turnover rate

Result so far

Absence of Sustainable ROI (%)

Less effective dissemination of Communication

Not so encouraging Consumers’ experience curve for NOKIA .

Objective

To To reviverevive the brains of the brains of communicators in communicators in generating generating

awareness to consumers awareness to consumers through through effective effective

demonstration demonstration of NOKIA of NOKIA experience.experience.

NOKIA Academy plan 2011

Regular training session of both

Soft and Product skills.

Content localization for

recipient like SRs & FRs

Leadership training for team

leaders

Basic communication to relevant people

Basics of Mobile technology with

hands on training.

Understanding Necessary

acronyms (update version)

Resuming In store training

Monitoring & evaluation matrix

for promoters.

Ins & outs of DeviceVideo tutorial (for

remote usage)

Consumer educationplatform

Training Roadmap 2011

2012 & beyond

Quarter 4, 2011

Quarter 3, 2011

Quarter 2, 2011Quarter 2, 2011

Refreshers session on every Product before (w-1) sales start

Engagement with key stakeholders i.e distributors.

Alignment of FF operation with NOKIA academy

Refreshers session on every Product before (w-1) sales start

Engagement with key stakeholders i.e distributors.

Alignment of FF operation with NOKIA academy

Keeping Q2 activity as regularLocalization of Content s keeping aligned with

market response.

Keeping Q2 activity as regularLocalization of Content s keeping aligned with

market response.

Q1, Q2 activity will remain as usual.Consumer education platform will

start.

Q1, Q2 activity will remain as usual.Consumer education platform will

start.

ROADMAP NOKIA

EAROADMAP NOKIA

EA

Training Calendar 2011 (May-Aug)

Soft Training resumes with new promoters

14

May June July Aug 4Session Completed

A-Z trayinitiates 14

14Regular product & soft Training.

“ Communicate”

“Inside out 1.0 ”

Regular product & soft Training.

“Lead out loud”

Tech ex.

“Inside out 2.0”

Video Tutorial

14Regular product & soft Training.

“Inside out 2.1”

Q²: efficiency meter

00

00

00

00

00

00

2626

00

00

2626

00

1414

Bronze

Silver

Gold

Reform is an essence

Reforming our way of doing things.

Creative & positive way of thinking.

Non verbal behavior improvement.

Extension of people coverage in formal training.

Training Contents localization responsive to Bangladesh market.

Own handy mystery audit in absence of formal mystery audit. ( at least once/ quarter)

Leading from the front

Leadership training for TLs, Senior promoters & concerned distribution FF.

Contents will be developed locally with a blend of Mobile technology.

One day session with real life demo.

Session timeline: Once / year.

Catching the tone of success

Basic communication training covers:

Verbal communication.Written communication.Professional communication guideline.

Time management for delivery and meeting deadline for providing essential service.

Non verbal communication and its impact.

Basic Microsoft office usage technique.

Session Timeline: Once/quarter

Participant group: AFMO,TLs, Senior promoter,

Infinite learningThis project aims for providing ample knowledge level on currently used acronyms in mobile technology.

Knowledge on mobile technology can set the pillar for promoter to be more confident in KSM communication.

A2Z will have different versions as it will be regularly updated. A2Z will be in Bangla format.

Regular POP quiz for promoters regarding this A2Z. POP quiz will run random on sms and will be conducted by TL.

Weekly “techexam” in initial 2 months.

Update Version: once/quarter, Exam: every week.

Participant group: TLs, LMS, Senior Promoter, BPs.

The project entirely aims for promoter group to have hands on knowledge on different devices available in Bangladesh market.

It has 2 parts:• Hands on experience on NOKIA ranges.• Regular awareness on different competition mobile device.

Hands on Experience on NOKIA ranges involves:1.Email set up, UI, Platforms, customization of HS, Graphics, Social networking, OVI set up.2.Chit codes for WOW impact.3.Gear knowledge.

Up to date on competition devices involves:1.Tech used in completion, comparison on basic and value added applications.2.Market offer on device.

Update : Regular. Session: Once/every week. (in store and/or Market Express office)

Participant group: TLs, LMS, Senior Promoter, BPs.

Practicing to reach perfection

Assessing our ownThis is an attempt to quantify the quality parts of NOKIA academy

Assess training and learning under some qualitative hypothesis.

Variables on different qualitative factors will be in consideration.

Parameter of judgment:A. Whether sales of ranges (pre

decided) increased or decreased?

B. Whether consumer experience in NBR outlets has improved or not?

C. Whether services activation target achieved or not?

D. Mystery audit results- any improvements?

E. Soft audit ( run by Market express, randomly on BPs)

Tool: Microsoft excel

Calling…..Astounding results

By August 2011, we are pretty much hopeful to stick on to basics and rating will be astounding

Fundamental knowledge

Training sessions, learning adaptation

Dissemination of KSM

NVC

Consumer experience

50%

60%

50%

30%

55%

Fundamental knowledge

Training sessions, learning adaptation

Dissemination of KSM

NVC

Consumer experience

75%

90%

65%

60%

65%

Current rating based on observation

Thanks