Revitalizing our Value

Jacqueline Donaldson Doyle, M.S., AHIPDirector of Learning Resources and Hospital-Based CME

Samaritan Health SystemPhoenix, Arizonajacque@samaritan.edu

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Working with the BLUR -- or -- What’s it All About, Marian?

Florida Health Sciences Library Association

April 16, 1999

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Revitalize

give life to...

give new vitality or vigor to...

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Revitalize

Identify & describe our needs for revitalization

Examine what we do, and remind ourselves why it is unique & valuable

Look at new tools Go for it!

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Sound Familiar?

You don’t look like a … librarian! I wish I could read all day, too! You mean you have to go to college

to work in a library? Why do we need you, or the library

space?…we have the “Net”!!! Anyone can do a MEDLINE search

(make a video or find stuff on the net…or)

The “L” words ...

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“Librarian”-- “Library”

What does it mean to YOU? What does it mean to your peers? What does it mean to your

administrators/bosses/supervisors? What does it mean to your family? How do we describe our profession

to non-librarians?

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What is a “profession”?

Based on a core body of knowledge Reflects a sense of altruism --

service is what is contributed to society

Based on ethical principles and values

Part of, contributes to a greater whole

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“Information Professional”

What does it mean to YOU? What does it mean to your

peers? What does it mean to your

administrators/bosses/supervisors?

What does it mean to your family?

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Does our profession need a new name?

Health information professional?

Health information manager? Informatician? Informatitian? Information specialist? Knowledge worker, specialist Other…?

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Does what we’re called matter?

If yes, why? How does it

(what we’re called) effect what we do, or don’t do?

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Service Orientation

Values & Ethics

“Big Picture” Orientation

User Orientation

Our expertise

What Makes us Unique?

Our network

W to E

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Possible Downsides of our “Uniquity”

Service-minded, rather than business-minded

Individually-oriented rather than organizationally-oriented

Collaborative rather than competitive

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So, where does that put us?

We have “uniquity”! We have colleagues! Do we need some additional

tools? We have what is called “brand

equity” -- is it an equity we want?

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Some tools to consider...

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Our Core Competencies*

HS environment & information policies

Management of information services HS information services HS resource management Information systems technology Instructional support systems Research, analysis, interpretation

*MLA’s Platform for Change, 1991.

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PfC Recommendations

Assume personal responsibility for aggressively seeking lifelong education & professional development opportunities from a variety of sources.

Recruit bright, articulate, creative, energetic people to the profession.

Design/implement a plan for CPD. Actively promote & contribute to the

development of HS Librarianship.

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What gets in the way?

Externally-imposed barriers– The librarian stereotypes– Health care environment overall– Administrative resistance

Internally-imposed barriers– Librarian resistance

•Fear, of:– change– inadequacy

Other?

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The BLUR

Davis, Stan and Christopher Meyer. BLUR: The Speed of Change in the

Connected Economy.Addison-Wesley, 1998.

Connectivity Speed

Intangibles

www.blursight.com

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The BLUR

Connectivity, speed, intangibles are blurring roles & redefining businesses and lives.

Meltdown of traditional boundaries Products & services are merging Our job is to master the BLUR. Keep acceleration going, world changing

and off balance. Frozen image is false Reality is continual motion -- a blurstorm!

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Speed x Connectivity x Intangibles =

BLUR

Speed Every aspect of business & the connectedorganization operates in real time.

Connectivity Everything is becoming increasinglyelectronically connected to everything else:products, people, companies, countries,everything.

I ntangibles Every off er has both tangible and intangibleeconomic value. The intangible is growingfaster.

BLUR The new world in which you will come to liveand work.

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10 Ways to BLUR Yourself

BLUR the divide between work life and life life.

Have your cake & eat it too. Seek novelty forever. Moonlight from strength. Sell your value on the Web.

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10 Ways to BLUR Yourself Let the market -- not the

company, determine your worth. Become a free agent while still

on the payroll. Brand yourself; there’s equity

there. Secruitize yourself. Manage your new dual career.

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Some of the 50 ways to BLUR your library

Make speed your mind-set. Connect everything with

everything. Manage business in real time. Be able to do anything at anytime, any

place. Put your offer online, make it

interactive. Help your customers get smarter …

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More ...

Virtualize: location, location, location.

Don’t grow what you can buy. Be big and small

simultaneously. Avoid maturity. Manage the links, not the

nodes.

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Daniel Burrus, MLA Keynoter

Build change in Re-invent

successes of the past using new tools

Use old technology in new ways

If it works, it’s obsolete.

Make rapid change your best friend

See the new big picture

Take biggest problem and skip it

Creatively apply technology

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TechnoTrends Tools:

Render your cash cow obsolete (before someone else does it for you)

Learn to fail fast Find out what the

other guy is doing and do something else (go where everyone else isn’t)

• Give customers new ability.

• Change the way people think.

• Build a better path to customers

• High touch=high $

• Focus on future needs of customers

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More Burrus.

Sell future benefit of what you do. Network with all. Re-become an expert Don’t’ fix the blame, fix the problem. Develop collaborative interactions Upgrade technology and people

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What SHOULD MLA Do?

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What MLA IS doing...

Public relations Advocacy Professional development Benchmarking MLANet

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Tools Review

FHSLA, Southern Chapter, etc.

MLA’s tools: resources, people, courses, opportunities

The literature in general (including, maybe, the BLUR, Burrus, etc.)

The annual meeting!

other...

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What has worked for you?

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So...

What IS it all about, Marian?

•Making a difference.

•Enjoying work, and life.

•Being willing to learn and grow.

•Making our “brand equity” work for us.

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Revitalize

Identify & describe our needs for revitalization

Examine what we do, and remind ourselves why it is unique & valuable

Look at new tools Go for it!

See you in See you in ChicagoChicago!!

1999 Annual Meeting, May 14-19

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Thank you for the honor of being here!

Please … keep in touch:

– jacque@samaritan.edu– 602/239-4353 (voice)– 602/239-3493 (fax)