REVISITING A BRAND
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Transcript of REVISITING A BRAND
REVISITING A BRAND
• COMMUNICATION
• SUSTAINABILITY
• CHANGE REFORM
WHAT IS A BRAND
United in the purpose of collective work and
responsibility to educate all children
What is a BRAND?
• Representation of core beliefs; what you stand on, what you live by.
• All children can learn • High expectations for all • Learners are risk takers • Learning is not an option • No Exceptions
Brand Diagram
CommunicationSlogans, mottos,
paraphernaliaVision
Change ReformAwareness, needs assessment, SWOT
Analysis
SustainabilityResults driven
Engage the community
collaboration PD, reflection
Administrators, teachers, students, parents, and other relevant Stakeholders
partners
respectsafety
growth
success
What is a BRAND?A brand says who you are, where you going and how you plan to get there. (VISION)
-In business brand, a marketing strategy...but in a school a brand is our promise to guide and develop students to compete in a multicultural and global world.
Brand...
***** COMPASSIONATE CHILD CENTERED COMMITTED *****
BRAND PROMISE BRAND EXPERIENCE
BRAND PROMISE BRAND EXPERIENCE
BRAND PROMISE BRAND EXPERIENCE
BRAND PROMISE BRAND EXPERIENCE
BRAND PROMISE BRAND EXPERIENCE
VISITE THE FOLLOWING LINKShttp://www1.pgcps.org/aboutpgcps/
http://www.dadeschools.net/tv/
http://www.houstonisd.org/Page/70404
http://www.nais.org/Pages/default.aspx