Revision 2 narrative

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Quick Fire 1 © ZigZag Education 2015 Todoro v Propp Levi- Strau ss Barth es What do you remember about the following…

Transcript of Revision 2 narrative

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Quick Fire

1© ZigZag Education 2015

Todorov Propp

Levi-Strauss Barthes

What do you remember about the following…

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Todorov• Todorov studied fairy tales and concluded that all stories followed

the same steps to make their stories

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Equilibrium •A state of normality

Disruption•Something happens to disrupt the normality

Recognition •Hero realises the disruption

Complications•Hero meets issues trying to restore the equilibrium

New Equilibrium

•Hero restores a new normality

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04/09/2014 Term 1, Lesson 1 3

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For an answer…

• The advert for …… uses Todorov’s theory by showing _____________stage

• This can connote_________

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Propp• Vladimir Propp studied fairy tales and recognised the same stock characters

in every story

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HeroCharacter• Character who seeks something. The Protagonist.

VillainCharacter• Opposes the heroes quest. The Antagonist.

PrincessCharacter• The heroes reward – not necessarily a person!

DonorCharacter• Gives the hero something to help with his quest

DispatcherCharacter• Sends the hero on his quest

HelperCharacter• Helps the hero – often a sidekick

False HeroCharacter• Looks heroic but disrupts the hero in their quest

Princess’ FatherCharacter• Rewards the hero by giving him the princess

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04/09/2014 Term 1, Lesson 1 6

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For an answer…

• The advert for …… uses Propp’s theory by showing _____________ characters

• This can connote_________

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Levi Strauss

• Claimed stories could only exist with BINARY OPPOSITES, elements that are against each other

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Binary Opposite Examples

WomanBeauty

StrengthDecisive

LoudOldRich

Exciting

MenUgliness

WeaknessIndecisive

QuietYoungPoor

Boring

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04/09/2014 Term 1, Lesson 1 9

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For an answer…

• The advert for …… uses Levi-Strass’ Binary Opposites theory by showing _____________ against _____________

• This can connote_________

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Barthes• Roland Barthes explored how an audience decodes a text and

the different codes used to construct meaning from a text

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Enigma CodeAnything that sets up a

mystery or question

Action CodeActions and behaviours that are universally understood

Symbolic CodeUse of psychological

symbols or binary opposition (can go

against expectations)

Cultural CodeCodes that are

understood across the world as culture

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04/09/2014 Term 1, Lesson 1 12

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For an answer…

• The advert for …… uses Barthes’ Codes theory by showing _____________

• These can connote_________ and ________ which is positive for the brand image because__________________

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Other Narrative Devices

Device Definition

OpenGives the audience the full storyline so they feel fully engaged – feeling of respect.

ClosedGives the audience a partial glimpse of the story and leaves out details. Engages the audience to “solve” the story.

Dramatic IronyGives audience information the people in the advert don’t know – feeling of empowerment

Cliff-hangerThe story has a dramatic moment which lacks resolution – feeling of tension and mystery.

InteractiveAdvert gets the audience to be included, maybe by making choices – Feelings of being part of community and special.

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Structure of TV Adverts

Establishing

Problem/Situation

Benefits of Product

Call to Action

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Shots You Must Include

18/04/2023 GCSE MEDIA MOCK REVISION GUIDE 16

Establishing

Problem/Situation

Benefits of Product

Call to Action (Pack Shot)