Long Beach’s Favorite Community Newspaper

2018 Media Kit

Grunion Gazette Serving Long Beach Since 1977

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151,551 Total

Households

381,817 Total

Population

$6.1 Billion Consumer Spending

$10.9 Billion Total

Effective Buying Income

2017 Claritas demos. Grunion distribution area zips used in demo analysis. Single copy zip (90813) excluded. Effective Buying Income is defined as money income less personal tax payments or “disposable” or “after tax” income.

GAZETTE  MARKET  STATS  

The Uptown and Downtown Gazettes have joined forces with Long Beach’s favorite community news source the Grunion Gazette. Together they have a distribution of 52,000 and are read by over 112,000 each week. Long Beach is the 7th largest city in California by population and 2nd largest city in L.A. County. 

The  Gondola  Getaway,  Long  Beach  

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The Grunion Gazette Published Every Thursday

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PRINT REACH

52,000 | 112,493 | 237,621 Circulation

| Avg. Issue

| 6 Month

Readership Readership

SOCIAL MEDIA TRAFFIC

14,851 | 8,120 Facebook Fans |

Twitter Followers

MONTHLY UNIQUE VISITORS

33,822 | 56,768 | 90,589 Desktop | Mobile | Total

MONTHLY PAGE VIEWS

91,118 | 108,950 | 200,068 Desktop | Mobile | Total

Source: 3Q 2017 SCNG preprint estimates, 2017 Scarborough Research, R1. 2017 Google Analytics 2Q avg. (Apr-Jun), Facebook and Twitter measurement, 6/30/17.

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No other news source reaches more of Long Beach. Gazette Reach vs. Press-Telegram & L.A. Times

Base: Grunion Gazette Market; including single copy households. Source: March 2017 AAM Quarterly Data Reports and 3Q 2017 SCNG preprint estimates.

Grunion  Gaze+e  Market  Reach  

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• Total Circulation: 52,000– 86% Home Delivery: 44,655– 14% Single Copy: 7,345–

• Distributed on Thursday• AAM & CVC Audited

Grunion Gazette Distribution by ZIP Code

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Grunion Gazette Display Advertising Rates (1of 2)

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AD SIZE DIMENSIONS OPEN RATE 4 ADS WITHIN 8 WKS

2 ADS/MO FOR 6 MOS

2 ADS/MO FOR 1 YEAR

EVERY WEEK FOR 1 YEAR

Width x Height B&W / Color B&W / Color B&W / Color B&W / Color B&W / Color

1/16 Page 2 col (4”) x 2.5” 1 col (2”) x 2.5” $125 / $200 $112.5 / $187.5 $100 / $175 $95 / $165 $90 / $140

1/8 Page 2 col (4”) x 5”

3 col (6”) x 3.5” 1 col (2”) x 10”

$250 / $350 $225 / $325 $200 / $300 $190 / $290 $180 / $255

1/4 Page 3 col (6”) x 7” 2 col (4”) x 10” 4 col (8”) x 5”

$460 / $610 $410 / $560 $360 / $510 $340 / $465 $320 / $420

1/2 Page 5 col (10”) x 8” 4 col (8”) x 10”

3 col (6”) x 13.5” $840 / $1040 $740 / $940 $640 / $840 $600 / $775 $560 / $710

3/4 Page 5 col (10”) x 12” $1110 / $1360 $990 / $1240 $840 / $1090 $780 / $1030 $720 / $920

FULL Page 5 col (10”) x 15.5” $1435 / $1735 $1278 / $1578 $1085 / $1385 $995 / $1295 $930 / $1130

Double Truck - 10 col (21”) x 15.5” with gutter included – COSTS – 2x Applicable Full Page Rate • Back Page 15% Additional Charge Deadlines – Space Reservation – Monday at 5pm. Camera ready art – Tuesday at 5pm.

STANDARD  ADVERTISING  SIZES  –  Frequency  Contract  Levels  –  Costs  are  per  issue.  Ad  size  may  change.  

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Grunion Gazette Display Advertising Rates (2 of 2)

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Frequency Rates Per Column Inch (Column width 2”)

AD SIZE OPEN 4X / 8wk 2X / 6mo 2X / Year 52X

4”-19” $25.00 $22.00 $20.00 $19.00 $18.00

20”-39” $23.00 $20.50 $18.00 $17.00 $16.00

40”-59” $21.00 $18.50 $16.00 $15.00 $14.00

60”-80” $18.50 $16.50 $14.00 $13.00 $12.00

Color Cost (2 Color to Full Color. In Addition to Space Cost)

Frequency Discounts with Annual Contract

AD SIZE OPEN

4”-9” $75.00

10”-19” $100.00

20”-39” $150.00

40”-59” $200.00

60”-65” $250.00

66”-77.5” $300.00

PREPRINTS/INSERTS (We do not print inserts)$40 per 1,000 (20,000 Minimum) Must be delivered to printer. $50 Delivery Charge for pick-ups. Reserve 10-days prior to insertion.

NON-PROFIT RATE: Use 2 Ads per mo. for 6 mos. rates. Contract commitment is waived. Nonprofits must have 5013c on file. Government entities do not qualify for nonprofit. POLITICAL ADVERTISING: Open rate. Must be prepaid. PREFERRED POSITIONING: 15% of space cost is added for position request and back page. MINIMUM AD SIZE: 2 col x 2” or 1 col x 4” Ad size over 12” in Height will be charged at full page cost. ADVERTORIAL: Must carry “Paid Advertisement” in 10 point type or larger.

RETAIL RATE POLICY: A. The rate listed on this rate sheet apply only to display advertising. There is no national rate. Generalservice directory, legal, and classified rates are available upon request.B. The publisher reserves the right to review advertising rates on 30 days notice prior to new rate increases.C. Display advertising accepted on a cash-with-order agreement until credit is approved.

GENERAL REGULATIONS: A. Publisher assumes no financial liability for typographical errors, nor for omission of copy. Liability forerrors will not exceed cost of that portion of space occupied by such error. Claims must be made within5 days.B. Publisher reserves the right to revise or reject any advertising in whole or in part.C. Contracts are not automatically renewable. A new contract must be signed within 30 days followingthe expiration of a contract to maintain contract rate.D. Failure to fulfill a contract may result in rebilling at the open rate against current lineage. 7

Grunion Gazette Distribution by ZIP Code

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INSERT  RATE:  THURSDAY  $32/M  |    FRONT  PAGE  NOTES:  $79/M  –  Full  Run  only  

Maximum  Size:  8t 1/2”  x  11,  Larger  must  be  folded  at  addidonal  cost.  Call  to  confirm    costs  for  oversized  or  heavier  inserts.  We  do  not  print  inserts.  

 

ZIP CODE City

HOME DELIVERY

SINGLE COPY

TOTAL QUANTITY

90802 Downtown Long Beach 4,000 2,830 6,830

90803 Belmont Shore 14,682 1,615 16,297

90804 Long Beach Eastside 1,925 145 2,070

90805 North Long Beach 1,365 115 1,480

90807 Bixby Knolls 5115 995 6,110

90808 Lakewood Village 2500 0 2,500

90813 Long Beach 0 340 340

90814 Long Beach 4,000 320 4,320

90815 Los Altos 9,318 585 9,903

90740 Seal Beach/Rossmoor 250 400 650

90755 Signal Hill 1500 0 1,500

GRUNON GAZETTE TOTALS  44,655 7,345 52,000

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  Grunion Gazette

Market Adults Grunion Gazette

Readers*

Total Adults 389,552 237,621 Men 50% 49% Women 50% 51%

Age 18 - 34 29% 17% Age 35 - 44 18% 19% Age 45 - 54 18% 16% Age 55 - 64 15% 24% Age 65 + 20% 24%     Median Age 47 54

Average HH Income $73,665 $81,182

Race/Ethnicity   White 41% 43% Hispanic 38% 36% African-American 10% 10% Asian 8% 6% Other 3% 6%

Married 42% 35% Homeowner 40% 42% College Educated (1+ years) 60% 67% Age 17 and Under in HH 30% 29%

Gazette Reader Demographic Profile

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Market  –  Grunion  Gaze+e  Market  ZIP  codes;  Grunion  Gaze+e    ZIP  code  distribu:on  area  (single  copy  zip  (90813)  excluded  from  analysis).  Source:  2017  Scarborough  Research,  R1,  Adults  18+.  *Average  Reach  over  Past  6  months.  

Shoreline  Village  Shoreline  Village  

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The Grunion Gazette Market has over $6 billion in consumer expenditures.

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CONSUMER EXPENDITURES TREND – GRUNION GAZETTE MARKET (HOME DELIVERY ONLY)

Source: 2017 Claritas estimates

Category  2017  

Expenditures  2022  

Expenditures  

5  Year  Increase/  Decrease  

Grunion  GazeEe  Market  Consumer  Expenditures   $6.11  billion   $6.79  billion   11.1%                  Auto  Dealers   $627  million   $655  million   4.4%  Auto  AWermarket  Stores  &  Services   $590  million   $673  million   14.2%  Grocery  Stores   $539  million   $579  million   7.4%  General  Merchandise  Stores   $526  million   $587  million   11.5%  Pharmacies  &  Drugstores   $502  million   $549  million   9.4%  Ea:ng  &  Drinking  Places   $480  million   $511  million   6.5%  Home  Improvement  Stores   $369  million   $411  million   11.3%  Warehouse  Club  Stores   $347  million   $385  million   11.1%  Health  Care  Providers   $331  million   $360  million   8.6%  Department  Stores   $142  million   $159  million   12.4%  Educa:on  &  Daycare  (Ages  0-­‐17)   $112  million   $121  million   8.2%  Beauty  Salons/Barber  Shops   $94  million   $104  million   10.3%  Electronics  Stores   $79  million   $96  million   22.0%  Pet  Stores/Pet  Services   $72  million   $81  million   13.5%  Furniture/Home  Furnishing  Stores   $70  million   $80  million   13.8%  

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Grunion Gazette Summary

•  The Grunion Gazette has a weekly circulation of 52,000 across 11 ZIP Codes in the greater Long Beach area.

•  The Grunion Gazette is the #1 resource for news and information … nobody even comes close.

•  Grunion Gazette readers have an average household income of $81,182, significantly higher than the national average of $66,397.

•  In the past year, the Grunion Gazette market residents spent more than $6 billion in consumer expenditures, and have a total effective buying income of $10.9 billion.

•  Gazettes.com gets more than 200,000 page views each month.

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THE GRUNION GAZETTE WON A VARIETY OF AWARDS AT THE CALIFORNIA NEWS PUBLISHERS ASSOCIATION'S STATEWIDE BETTER NEWSPAPERS CONTEST.

Award-Winning Journalism

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•  JJ Fiddler & Mike Guardabascio took 1st place for their feature on LBUSD sports facilities.

•  The sports department's 2016 High School Football Preview won 1st place for sports special section.

•  Jesse Lopez took 1st place for his "Discovered History" video about the Jergins Tunnel.

•  Emily Thornton took 2nd place for her non-profile story featuring youngsters visiting their mother in prison during Mother's Day.

•  The special section previewing the Longines Masters equestrian event took 2nd place in the news special section category.

•  Honorable mentions were awarded to Kevin Oules and Damien Barranco for their photography work.

•  Executive Editor Harry Saltzgaver was mentioned in the columns category for his weekly column "A Pinch of Salt."

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Thank you!

TheGrunion.com | A Digital First Media Company

5225 E. 2nd Street Long Beach, CA 90803  

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Long Beach’s Favorite Community Newspaper

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