Revised Learning Questions

Revised Learning Questions for

(Chapters 1-4, 6-9) Group 1

Nailah P. CristobalDecember 30, 2011

Marketing Management Class of Prof. Remigio Joseph De Ungria

Colorful Me

1http://nailah08.blogspot.com

TOP 10 Learning Questions for

(Chapter #1)

Paul AbiganDecember 15, 2011

Chapter 1 21st Century Marketing, Abigan

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Which is most difficult to market?

A. EventsB. IdeasC. ServicesD. ExperiencesE. Healthcare

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A. EventsB. IdeasC. ServicesD. ExperiencesE. Plans

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What is Marketed?

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Healthcare?

There are two strongly distinctive aspects of health care. One is that you don’t know when or whether you’ll need care — but if you do, the care can be extremely expensive. The big bucks are in triple coronary bypass surgery, not routine visits to the doctor’s office; and very, very few people can afford to pay major medical costs out of pocket.This tells you right away that health care can’t be sold like breadhttp://krugman.blogs.nytimes.com/2009/07/25/why-markets-cant-cure-healthcare/

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A. EventsB. IdeasC. ServicesD. ExperiencesE. Healthcare

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A. EventsB. IdeasC. ServicesD. ExperiencesE. Plans

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Top 10 Questions

(Chapter #2)

Catherine AnsayDecember 15, 2011

Chapter 2 Marketing Management, Kotler 14th ed

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The shared experiences, stories, beliefs and norms that characterize an organization.

a) Business Missionb) Vision, Mission and Valuesc) Corporate cultured) Organizational environmente) Corporate environment

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_______ is the shared experiences, stories, beliefs and norms that characterize an organization.

A. Business MissionB. Company Vision, Mission and ValuesC. Corporate CultureD. Organizational EnvironmentE. Corporate Environment

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Corporate Culture

Standards that govern the operation of the business

Corporate CultureCorporate Culture

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Corporate Culture

Corporate culture is defined as the shared experience, stories, beliefs and norms that characterize an organization.

A customer-centric culture can affect all aspects of an organization.

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The shared experiences, stories, beliefs and norms that characterize an organization.

a) Business Missionb) Vision, Mission and Valuesc) Corporate cultured) Organizational environmente) Corporate environment

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_______ is the shared experiences, stories, beliefs and norms that characterize an organization.

A. Business MissionB. Company Vision, Mission and ValuesC. Corporate CultureD. Organizational EnvironmentE. Corporate Environment

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Top 10 Questions

(Chapter #2)

Catherine AnsayDecember 15, 2011


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The following define the major competitive spheres within which the company will operate except ______.

a) Industryb) Product and applicationsc) Market Segmentd) All of the Abovee) None of the Above

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Which of the following defines the major competitive spheres within which the company will operate?

a) Industryb) Product and Applicationsc) Market Segmentd) All of the Abovee) None of the Above

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Competitive Spheres

Industry Products and applications Competence Market segment Vertical Geographical

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Competitive Spheres

Industry – companies operate in only one industryProducts and applications – firms define the

range of products and applications they supplyCompetence – firms identify the range of

technological and other core competencies they master and leverage

Market segment – type of market or customers companies serve

Vertical – number of channel levels from raw materials to final product distribution

Geographical – range of regions, countries or country groups in which companies operate

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The following define the major competitive spheres within which the company will operate except ______.

a) Industryb) Product and applicationsc) Market Segmentd) All of the abovee) None of the above

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Which of the following define the major competitive spheres within which the company will operate?

A. IndustryB. Product and ApplicationsC. Market SegmentD. All of the AboveE. None of the Above

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www.danielberroya.blogspot.com


Chapter 3 : Gathering Information and Scanning

the Environment

Nyel BerroyaDecember 15, 2011

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Which statement is false in the natural environment trends?

A. The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.

B. Some industrial activity will inevitably damage the natural environment.

C. One finite nonrenewable resource, oil, has created serious problems for the world economy.

D. Governments vary in their concern for and efforts to promote landfill system.

E. None of the above

www.danielberroya.blogspot.com23





D. Governments vary in their concern for and efforts to promote a hazard-free environment.



Natural Environment…

www.danielberroya.blogspot.com

Increased Energy costs

Shortage of rawmaterials

Anti-pollutionpressures

Governmentprotections

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What is Natural Environment?

The natural environment involves all the natural resources, such as raw materials or energy sources, needed by or affected by marketers and marketing activities.

The market environment is a marketing term and refers to actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are: Micro (internal) ; Meso environment ; Macro (national) environment.






D. Governments vary in their concern for and efforts to promote landfill system.







D. Governments vary in their concern for and efforts to promote a hazard-free environment.




Ch 4: Conducting Marketing Research and

Forecasting Demand

Ma Alexandria BulaonDecember 16, 2011

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The following are Questionnaire Do’s and Don'ts except:

A. Avoid negativeB. Avoid jargonC. Avoid hypotheticalsD. Avoid ambitious wordsE. Avoid sophisticated words

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The following are Questionnaire Don'ts except:


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Questionnaire Do’s and Don'ts

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Ambiguous

- lacking clearness or definiteness; obscure; indistinct:

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Ambitious

- eagerly desirous of achieving or obtaining success, power, wealth, a specific goal, etc.

The following are Questionnaire Do’s and Don'ts except:


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The following are Questionnaire Don'ts except:


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Chapter 6: Analyzing Consumer Markets

Jem CaraigDecember 16, 2011For use in the Marketing Management Class of

Prof. Remigio Joseph De Ungria

http://jemcaraig.blogspot.com 37

These Herzberg Theory definitions are true, except…

A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.

B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.

C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers be present.

D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.

E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.

38http://jemcaraig.blogspot.com

The following Herzberg Theory definitions are true, except…



C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present.




Herzberg’s Two-Factor Theory

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Dissatisfactionand

Demotivation

Dissatisfactionand

Demotivation

Employees not dissatisfied,

but notmotivated


but notmotivated

Positivesatisfaction and

motivation


motivation

Hygiene Factors

MotivatorFactors

http://jemcaraig.blogspot.com

Herzberg’s Two-Factor Theory

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Behavior is guided by

motivating

and hygiene factors

Dissatisfactionand

Demotivation

Dissatisfactionand

Demotivation


but notmotivated


but notmotivated


motivation


motivation

Hygiene Factors

MotivatorFactors

http://jemcaraig.blogspot.com

These Herzberg Theory definitions are true, except…



C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.




The following Herzberg Theory definitions are true, except…



C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present.




Top 10 Questions for

(Chapter #7)

Marika ChavezDecember 15, 2011


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In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives

A. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers

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In the Buying Center, ________ are the people who define specifications and provide information for evaluating alternatives.


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The Buying CenterInitiatorsInitiators

UsersUsers

InfluencersInfluencers

DecidersDeciders

ApproversApprovers

BuyersBuyers

GatekeepersGatekeepers

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The Buying Center

1. Initiators –Uses other organization who request that something be purchased.2. Users – Those who will use the product or service.3. Influencers – People who influence the the buying decision, often by helping

define specifications and providing information for evaluating alternatives.4. Deciders – People who decide on the product requirements for suppliers. 5. Approvers – People who authorize the proposed action for the deciders or

buyers.6. Buyers – People who have the formal authority to select the suppliers or

information from reaching members of the buyer center.

7. Gatekeepers – People who have the power to prevent sellers or information from reaching the members of the buying center.

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In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives


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In the Buying Center, ___________ are the people who define specifications and provide information for evaluating alternatives.


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(Chapter 8- Identifying Market Segments and

Targets)



Colorful Me

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___________ are consumers who buy only one brand all the time.

A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists


What type of consumers buy only one brand all the time?



Loyalty Status


4 Groups Based on Loyalty Status

Hard-core loyals-Consumers who buy only one brand all the time.

Split loyals-Consumers who are loyal to two or three brands.

Shifting loyals-Consumers who shift loyalty from one brand to another.

Switchers-Consumers who show no loyalty to any brand.


___________ are consumers who buy only one brand all the time.



What type of consumers buy only one brand all the time?



Top 10 Learning Questions for

Chapter 9Creating Brand Equity

Roche DelutaDecember 15, 2011

V56 Marketing Class ofProf. Remigio Joseph De Ungria


http://www.slideshare.net/rochedeluta 58

http://www.slideshare.net/rochedeluta

Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include?

A. IntegrationB. InternalizationC. ImpersonationD. PersonalizationE. None of the above

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Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one?


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Designing Holistic Marketing Activities


Personalization Integration Internalization

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Designing Holistic Marketing Activities


Personalization Integration Internalization

Personalizing marketing is about making sure

the brand and its marketing are relevant as possible to as manycustomers as possible

Integration marketing is about mixing and matching marketing

activities to maximize their individual and collective effects

Internal branding is activities and processes that help to inform

and inspire employees.

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Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include?


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Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one?


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Revised Learning Questions for

(Chapters 1-4, 6-9) Group 1



Colorful Me


Revised Learning Questions

Business

Transcript of Revised Learning Questions