Chapter 1Chapter 1Chapter 1Chapter 1BASIC CONCEPTS IN BASIC CONCEPTS IN

THE TOURISM THE TOURISM INDUSTRY INDUSTRY (REVIEW)(REVIEW)

TOURISMTOURISM ““comprises of comprises of activitiesactivities of a of a

persons travellingpersons travelling to and staying to and staying in places in places outside their usual outside their usual environmentenvironment for not more than one for not more than one consecutive year for consecutive year for leisure, leisure, business and other purposesbusiness and other purposes.“ .“ (official UNWTO definition).(official UNWTO definition).

TYPES AND SCOPE OF TYPES AND SCOPE OF TOURISMTOURISM

INBOUNDINBOUND OUTBOUNDOUTBOUND DOMESTICDOMESTIC NATIONALNATIONAL

INTERNATIONALINTERNATIONAL

TOURISM STAKEHOLDERSTOURISM STAKEHOLDERS

VISITORSVISITORS BUSINESSESBUSINESSES

HOST COMMUNITYHOST COMMUNITY GOVERNMENT (LOCAL AND GOVERNMENT (LOCAL AND

INTERNATIONAL)INTERNATIONAL)

Elements of Tourism Elements of Tourism System System

(Leiper, 1995):(Leiper, 1995): The tourists or travellers who are leaving and The tourists or travellers who are leaving and

returning to their region of origin,returning to their region of origin,

The travel and tourism industry, andThe travel and tourism industry, and

The geographic regions which are composed of The geographic regions which are composed of the:the:

Travel Generating RegionTravel Generating Region Transit RouteTransit Route Tourist Destination RegionTourist Destination Region

Profiling:Profiling:

The TOURISTS and The TOURISTS and EXCURSIONISTSEXCURSIONISTS

The TOURISTS and The TOURISTS and EXCURSIONISTSEXCURSIONISTS

TYPE OF TOURISTSTYPE OF TOURISTS

Market-Segments

MICE

Balikbayan segments

Short-haul

Long-haul

domestic

foreign

REASONS FOR TRAVELING

Motivation for TravelMotivation for TravelMotivation for TravelMotivation for Travel Reasons which can be considered as Reasons which can be considered as

the motivational factors for journey.the motivational factors for journey. ““push” and “pull” factorspush” and “pull” factors Stanley Plog (1973) – Psychocentric Stanley Plog (1973) – Psychocentric

and Allocentricand Allocentric Abraham Maslow (1954)- Hierarchy of Abraham Maslow (1954)- Hierarchy of

needs needs

Physiological Needs(hunger, thirst)

Safety Needs(security, protection)

Social Needs (sense of belonging,

love)

Esteem Needs (self-esteem)

Self Actualization

Maslow’s Hierarchy of Needs Maslow’s Hierarchy of Needs

MOTIVATORS FOR TRAVEL

1.Strengthening family bonds2.Social interaction3.Self-fulfillment4.Sexual opportunity5.Shopping6.Educational opportunity7.Escape8.Play9.Prestige10.Relaxation11.Wish fulfillment

1.Strengthening family bonds2.Social interaction3.Self-fulfillment4.Sexual opportunity5.Shopping6.Educational opportunity7.Escape8.Play9.Prestige10.Relaxation11.Wish fulfillment

1. Cost of travel2. Lack of time3. Health4. Family stage5. Lack of interest6. Fear and safety

Travel De-Motivators