The 2016 Local SEO Ranking Factors @danleibson

What Local SEO Ranking Factors Really Matter?

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The 2016 Local SEO Ranking Factors @danleibson

Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.

We also do SEO for large websites, national to local brands and agencies.

About The Company

The 2016 Local SEO Ranking Factors @danleibson

Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder.

About Me

The 2016 Local SEO Ranking Factors @danleibson

Obligatory Client Slide

The 2016 Local SEO Ranking Factors @danleibson

The Quest for the Perfect Local SEO Ranking Factors

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Reverse Engineering Google’s Local Search Algorithm

The 2016 Local SEO Ranking Factors @danleibson

A Method To the Madness

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Reverse Engineering Google’s Local Search Algorithm

The 2016 Local SEO Ranking Factors @danleibson

A Method To the Madness

The 2016 Local SEO Ranking Factors @danleibson

For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/

The 2016 Local SEO Ranking Factors @danleibson

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Great Partners

The 2016 Local SEO Ranking Factors @danleibson

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ORDINAL RANKING FACTORS

The 2016 Local SEO Ranking Factors @danleibson

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CATEGORICAL RANKING FACTORS

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Huh?

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Citations

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Citations

The 2016 Local SEO Ranking Factors @danleibson

What Can you Do Tomorrow?

What

http://www.localseoguide.com/enforced-nap-consistency-scale-happened/

How

http://www.localseoguide.com/our-citation-stack/

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Links

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Links

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

ORGANIC ALGO > LOCAL ALGO

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Websites Matter A Lot

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Location Location Location

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Location Location Location

The 2016 Local SEO Ranking Factors @danleibson

What about GMB?

The 2016 Local SEO Ranking Factors @danleibson

What about GMB?

The 2016 Local SEO Ranking Factors @danleibson

What Can You Do Tomorrow?

Platforms Old Skool

http://synup.com/tools/review-handout/

https://whitespark.ca/review-handout-generator/

The 2016 Local SEO Ranking Factors @danleibson

“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoideconfusing users and webmasters about the significance of the metric.”

Toolbar PageRank

http://www.thesempost.com/google-removing-pagerank-from-toolbar/

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

What may not work?

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Meta Keywords Tag?

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Meta Keywords Tag?

The 2016 Local SEO Ranking Factors @danleibson

Near who?

The 2016 Local SEO Ranking Factors @danleibson

Links, not just Location

The 2016 Local SEO Ranking Factors @danleibson

Not so Near Me

The 2016 Local SEO Ranking Factors @danleibson

What Can You Do Tomorrow?

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

So many choices, so little time!

The 2016 Local SEO Ranking Factors @danleibson

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Reverse Engineering Google’s Local Search Algorithm

Prioritize Investment

The 2016 Local SEO Ranking Factors @danleibson

Action Shotland to the Rescue

>>>

>>>

LocalSEOGuide.com

The 2016 Local SEO Ranking Factors @danleibson

Interested in More? Check these out!

Local Search Ranking Factors Survey

Organic Search Ranking FactorsMoz

Search MetricsBacklinko

The Art of SEO 4th Edition

The 2016 Local SEO Ranking Factors @danleibson

Coming Soon

The 2016 Local SEO Ranking Factors @danleibson

Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/

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