Global Mobile Revenue Report 2016 | veröffentlicht im Juli 2017IAB EUROPE & IAB USA & IHS Markit

GLOBAL MOBILE REVENUE 2016

Weltweite Mobile Spendings 2016

63 MRD EURO+ 60,5%

Global Mobile Revenue Report 2016 | veröffentlicht im Juli 2017

WELTWEITE MOBILE SPENDINGS201660,5% Wachstum von 2015 auf 2016

Zahlen von IAB Europe, IAB USA und IHS Markit

39 Mrd. Euro

63 Mrd. Euro

2015 2016

Global Mobile Revenue Report 2016 | veröffentlicht im Juli 2017

WELTWEITE MOBILE SPENDINGS 201663 Milliarden Euro Mobile Spendings weltweit

Mobile Display

34 Mrd, Euro54%

Mobile Search

27 Mrd. Euro43%

Mobile Messaging

1,9 Mrd. Euro3%

54,0%

42,8%

11,2%

0% 10% 20% 30% 40% 50% 60%

Mobile Display

Mobile Search

Mobile Messaging

VERÄNDERUNG/WACHSTUM 2016 VS. 2015GLOBAL MOBILE REVENUE 2016

Zahlen von IAB Europe, IAB USA und IHS Markit

Global Mobile Revenue Report 2016 | veröffentlicht im Juli 2017

WELTWEITE MOBILE SPENDINGS 2016Verteilung nach Regionen

Nord Amerika 29 Mrd. Euro

46%

Asia-Pazifik;21 Mrd. Euro

33%

Europa12 Mrd Euro

19%

Mittlerer Osten; 0,5; 1%

Latein Amerika; 0,4; 1%

73,0%

57,0%

52,0%

48,0%

46,0%

0% 20% 40% 60% 80%

Nord Amerika

Latein Amerika

Asia-Pazifik

Europa

Mittlerer O und Afrika

VERÄNDERUNG/WACHSTUM 2016 VS. 2015GLOBAL MOBILE REVENUE 2016

Zahlen von IAB Europe, IAB USA und IHS Markit

Global Mobile Revenue Report 2016 | veröffentlicht im Juli 2017

GLOBAL MOBILE REVENUE 2016IAB EUROPE & IAB USA & IHS Markit

Die Zahlen wurden von IAB Europe, IAB USA und IHS Markit kompiliert und im Juli 2017 veröffentlicht.

ABOUT IAB EUROPEIAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating theuptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

ABOUT IAB USAThe Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields criticalresearch on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

Global Mobile Revenue Report 2016 | veröffentlicht im Juli 2017

GLOBAL MOBILE REVENUE 2016IAB EUROPE & IAB USA & IHS Markit

ABOUT IHS MARKITIHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 key business and government customers, including 85 percent of the Fortune Global 500 and the world’s leading financial institutions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.

IHS Markit is a registered trademark of IHS Markit Ltd. All other company and product names may be trademarks of their respective owners © 2017 IHS Markit Ltd. All rights reserved.