Revamped Fitness SolutionsCOMMUNICATIONS PLAN

Available on Slide Share @ _____________

Nu NRG Consulting GroupMark WilsonChad Kobzey

Nu NRG ConsultingAGENDA

Company History Situational Analysis Communication Objectives Current Strategy Recommendations Controls Conclusion

Nu NRG ConsultingREVAMPED FITNESS

SOLUTIONS Established in 2005 by George Tausan MMA Fighter Training H.E.A.T. – Human Engineering Application

Training Owner + 3 part-time trainers Training – Facility, Workplace, Home

(mobile)

Lifestyle Coaching Personal Training Nutrition & Healthy Lifestyle

Nu NRG ConsultingOWNER’S PASSION

“A good trainer can guide a motivated person to achieve their goals; a

world class trainer can guide anyone to achieve their goals.”

George Tausan

Nu NRG ConsultingCOMMUNICATION

OBJECTIVES Increase brand awareness by min of 10% annually

through the geographical area of the Greater Vancouver Regional District (GVR), among individuals aged 18 to 50.

To develop a favourable attitude towards the RFS brand in the GVR, among individual aged 18 to 50, due to increased positive word-of-mouth promotion.

To create a world-class image surrounding the training services RFS provides their consumers, through consistent messaging and world-class training.

To increase sales revenues over each year

Nu NRG ConsultingDECISION MAKING

Internal structure Strategic Tactical operational

External resources Website developer Printed promotional materials

Nu NRG ConsultingMEDIA PORTFOLIO

OWNED MEDIA

PAID MEDIA

EARNED

MEDIA

Nu NRG ConsultingOWNED MEDIA

Facility in Burnaby Printed Material Online Presence

Website▪ http://revampedfitness.com/

Facebook ▪ http://www.facebook.com/pages/Revamped-Fitness-Solutions/15388626466402

7

Twitter▪ http://twitter.com/revampedfitness

YouTube▪ http://www.youtube.com/user/RevampedFitness?feature=mhsn

Personal Social Media

Nu NRG ConsultingOWNED MEDIA

Nu NRG ConsultingOWNED MEDIA

Nu NRG ConsultingEARNED MEDIA

No Public Image Management No Media Interaction Plan (one time

w/ ChiTV) No Community Relations ‘giving

back’ No Cause Marketing

Associated with MMA fighting, not always + image

Nu NRG ConsultingPAID MEDIA

No Broadcast media – brief ChiTV, no radio

Small Print Ad (with Fitness World)Minimal Distribution

No outdoor advertising – sign, outdoor class, etc.

Mobile van – no advertising on van Free online tools used – no paid

Has thought about doing Google Adwords

Nu NRG ConsultingCURRENT STRATEGY

SummaryLimited overriding strategyNo current print or broadcast advertising

locallyNo updates on online tools

1 year

Is Revamped out of business?

Nu NRGRecommendations

Nu NRG ConsultingCOMMUNICATION

OBJECTIVES To achieve a minimum awareness level increase of 50%

among men and women, 16 to 50 years of age, in the target geographical market of the Greater Vancouver Regional District (GVR) by December of 2012.

To motivate a minimum 75% of current clientele to remain training with RFS, and achieve a minimum 25 new clients through December of 2012.

To achieve a minimum increase of 20% clientele revenues by December of 2012.

To increase traffic to the RFS website by 200% by December of 2012, as well as to increase online communication efforts through RFS social media outlets.

Generate a source of earned media for the communication efforts of RFS by December of 2012

Nu NRG ConsultingPOSITIONING

“TO MOTIVATE & PROVIDE PERSONALIZED, WORLD-CLASS TRAINING & NUTRITION THAT

POSITIVELY IMPACTS THE LIVES OF OUR CLIENTS “

Nu NRG ConsultingPROPOSED

COMMUNICATION

REVAMPED IS NOT http://www.youtube.com/watch?v=jE3KWhUCros

REVAMPED IShttp://www.youtube.com/watch?v=OeM8BJsVRw0

Nu NRG ConsultingPRINT ADVERTISING

New print advertising distribution strategy to raise local awareness Existing material distribution for younger

clientele New Print advertising material (Newspaper) to

contact an older demographic

Broadcast advertising will support local printed material

Nu NRG ConsultingONLINE PRESENCE

Increase online presence by maintaining regular updates to all social media outlets80/20 Rule ▪ (Edmonds, Hootsuite)

Create quantitative measurement tools to properly analyze online communicationsGoogle AnalyticsFacebook Insight

Nu NRG ConsultingCUSTOMIZATION

Print MaterialsHigh Schools, Colleges & Universities, Bars

Radio AdBeat 94.5, 99.3 FoxCKNW 980, AM 730, Rock 101.1

Facebook allows specific messagingCost-effectiveLarge platform

Nu NRG ConsultingCUSTOMIZATION

Customer-Relationship ManagementProvide clients with accessible workouts

& dietary plans▪ Members “Log In” ▪ Cellphone Application▪ “Fitness on the Go”

Ensure connectivity & consistency

Nu NRG ConsultingEARNED MEDIA

Earn Goodwill Sponsor an organization Vancouver Sun Run BMO Vancouver Marathon

EmployeesClients

Document eventTestimonialsPicturesQuality content

Establish a footprint

Nu NRG Consulting99.3 or 94.5 RADIO AD

Sick of getting picked on at school? Always getting pushed around by bigger

guys? You need to be REVAMPED. Get jacked; transform yourself into

‘THAT GUY’ everybody talks about. Call us today 604.726.4479 or visit us

online at RevampedFitness.com and your first session is FREE! Revamped

Fitness, customized, world class training solutions.

Nu NRG ConsultingCKNW 980, AM 730, Rock 101.1

Tired from a long day at the office? Does your wife constantly nag you about what you ‘used to look like’?

Bring back your youth, increase energy levels and make one less thing for your wife to nag about.

Contact Revamped Fitness Solutions for a customized training and nutrition program that will

bring back your vitality! We train men and women, with private or group sessions available.

Contact us at 604.726.4479 or RevampedFitness.com and your first session is

FREE! Revamped Fitness, customized, world class training solutions.

Nu NRG ConsultingNEWSPAPER AD

Coffee the only thing that gets your day started?Always tired after a day at the office? Wife on your case about ‘what you used to look like’? Come in to Revamped Fitness Solutions for a customized training and nutrition program.

Bring back your vitality before it’s too late! We train men & women, with private or group

sessions availableCall us today! 604.726.4479 or visit us online at www.RevampedFitness.com. Your first session is

FREE!

Nu NRG ConsultingCREATIVE

MAY make you hurtCAN make you hot

WILL make you burn

GET REVAMPED!

Nu NRG ConsultingCONTROLS

Key Performance IndicatorsWebsite trafficSocial media activityReturning & New clientellerevenues

Nu NRG ConsultingCONCLUSION

Past advertising efforts have been limited

An IMC will create a consistent image for RFS

Print ads and social media are cost-effective alternatives to generate awareness

Radio ad serves as the best means for getting exposure in RFS geographic market

CRM is essential in connectivity and consistency for current clients

Questions or Comments?