Revamp Your Personal Brand With Facebook Live

REVAMP YOUR PERSONAL BRAND WITHFACEBOOK LIVESKYBOUND DIGITAL LLC

FACEBOOK LIVE - WHAT IS IT?

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Facebook Live is a new feature which will offer its users live-streaming video capabilities. The live stream icon on your smartphone app will allow you to broadcast video with a single tap.Videos with a maximum length of 30 minutes can be captured and posted directly on your timeline. Very similar to Periscope and Meerkat, Facebook Live, however, has the option to retrieve any videos at any time, a feature which is not available in the previous two.


PERSONAL BRANDING OPPORTUNITY


Consumers often go through a lot of advertorial content in a single day. However, live streaming videos compared to rehearsed advertising can be more engaging and an exciting way to connect with customers.Facebook Live creates an opportunity for small businesses, large brands, entrepreneurs, and consultants to extend their relationships with existing customers by engaging with your comments, likes, and other emoji's in real-time.


GET STARTED WITH FACEBOOK LIVE


Numerous videos are available online, providing techniques on how to create professional looking videos. But the complication is reduced as Facebook has eliminated much of the technical complexities.Facebook live stream videos carry a non- professional feed and viewers love its live broadcast authenticity.


TECHNICAL TIPS


It is recommended to use a good quality smartphone in order to present users with high- resolution videos.A mini-tripod is a good choice as it is portable, lightweight and can be available under $20.00. Selfie sticks are widely used but it will not eliminate shaking or interruption issues. Choose a well-lit area and avoid sunlight directly behind you.


MARKETING TIPS


Proper scheduling your Facebook Live video can reach a greater audience and generate more views. A description indicating the place, who you are with, what you are doing, and why it is interesting can inform people in a better way.A simple Q&A during the live video will help greater participation of your audience produce more traffic. Make your videos more like live action news rather than something scripted.Give your viewers a CTA like following you on LinkedIn, Twitter or visiting your blog at the end of the video.


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Revamp Your Personal Brand With Facebook Live

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