Reusability 2.0: The Key to Publishing Learning

Reusability 2.0: The Key to

Publishing Learning

Sponsored by:

Facilitator:

Bryan ChapmanChief Learning Strategist

Chapman [email protected]

Delivery formatsDelivery formatsDelivery formatsDelivery formats

64%Instructor-Led,

Classroom

18%Online, Self-

Paced

2.5%

3.5%CD-ROM, etc.

2%Print – Self

Paced

3%Audio/Video

2%Other

Polling Question

ASTD, State of the Industry Report (2005)

2.5%Instructor-Led

Distance

5%Instructor-Led

Online

Definition

Reusability 2.0

A method of creating, organizing, storing, versioning and publishing reusable learning content in a common, central repository for content in a common, central repository for the purpose of creating learning support, regardless of delivery format (i.e. instructor guides, lesson plans, classroom visuals, tests, handouts, online courses, job aides, etc.)

Publishing Learning

Reusability 2.0

Learning Content Management (LCMS)

Reusability 1.0

Publishing Learning

Reusability 2.0


Reusability 1.0

Reuse

Content

Multiple ToolsTraditional Authoring Multiple ToolsTraditional Authoring

For Many

Learning

Purposes

CreateContent

For Specific

Learning

Purpose

Publishing Learning

Reusability 2.0


Reusability 1.0

Publishing Learning

Reusability 2.0


Reusability 1.0

Reuse

Content


For Many

Learning

Purposes

CreateContent

For Specific

Learning

Purpose

Text & Graphics

Screen Design & Layout

Audio & Video

Navigation Controls

Animation

Interactive & Simulation

Online Courses

�

Publishing Learning

Reusability 2.0


Reusability 1.0

Publishing Learning

Reusability 2.0


Reusability 1.0

Reuse

Content


For Many

Learning

Purposes

CreateContent

For Specific

Learning

Purpose

Text & Graphics


Audio & Video

Navigation Controls

Animation


Online Courses

�

� Instructor’s Guide (Word)

Student Manual (Quark)

Classroom Visuals (PowerPoint)

Textbooks

Paper-based Tests

Online Tests

Publishing Learning

Reusability 2.0


Reusability 1.0

Publishing Learning

Reusability 2.0


Reusability 1.0

Reuse

Content

�

Large-Scale, Team Development

Reuse Content in Many Online Courses

Manage Development Roles (Workflow)


For Many

Learning

Purposes

CreateContent

For Specific

Learning

Purpose

Text & Graphics


Audio & Video

Navigation Controls

Animation


Online Courses

�




Textbooks

Paper-based Tests

Online Tests

Learning Objects (Reusability)


Publishing Learning

Reusability 2.0


Reusability 1.0

Publishing Learning

Reusability 2.0


Reusability 1.0

Reuse

Content

�

�


Reuse Content in Many Online Courses

Manage Development Roles (Workflow)

Proactive Capture of SME Knowledge

Just-in-time Performance, Production-Ready Job Aides

Synchronized, Classroom Materials (manuals, student guides)

On Demand, Instructor-led visuals (i.e. PowerPoint)

On Demand, Print-Ready Textbooks

Content Reuse across ALL learning materials

Polling Question


For Many

Learning

Purposes

CreateContent

For Specific

Learning

Purpose

Text & Graphics


Audio & Video

Navigation Controls

Animation


Online Courses

�




Textbooks

Paper-based Tests

Online Tests

Learning Objects (Reusability)


Case Study #1:

Vertical Market, Learning Services

and Information Publisher

Case Study Case Study Case Study Case Study –––– Information PublisherInformation PublisherInformation PublisherInformation Publisher

• Dominates specialized, vertical market

• 80% of the professionals in this vertical use at

least some of the company’s products

• Resell and re-brand content for schools

• New generation of younger, web-savvy

learners, looking to access personalized

learning, adapted for their needs

• Content must be customized for specific

equipment configurations


Prior Methods Reusability 2.0

CBT

copy

CBT

Developed in

IsolationTextbooks for

Course (700 pages)

New equipment

New version of

course

“Unmanageable”

“each required its own revision cycle”


72 dpi

The key to

publishing in

learning is

reusability 2.0;

characterized by

reusing content for

multiple purposes

72 dpi

300 dpi

600 dpi

“Triad”

SMEWriter

Instructional Designer

Case Study Case Study Case Study Case Study –––– Business DriversBusiness DriversBusiness DriversBusiness Drivers

• Decrease Expense of Development

• Decrease Complexity in creating on-demand

products for customers

• Single-Source Development

• Keep content up to date

• Handle hundreds of versions of courses

Case Study #2:

Certification Prep and Educational

Learning Provider

Case Study Case Study Case Study Case Study –––– Certification ProviderCertification ProviderCertification ProviderCertification Provider

• Certification Learning Content

• Over 1000 universities, community colleges,

high schools

• Extensively used inside Cisco and Avaya for

internal staff and partner training

• 300 course modules (1 to 2 hours in length)

• Delivery custom versions to customers



• FrameMaker � study guide

• PowerPoint � matched

visuals

• Authoring Tools � e-• Authoring Tools � e-

Courses

• 18 month curriculum

development cycle


“Each product was manually built,

increasing the cost of course

development. Consequently, we couldn’t

keep the cost down so that our products keep the cost down so that our products

would be affordable enough for colleges,

universities, high schools, or small-to-

medium sized companies because the

cost of production and customization was

just too far out of reach.”

Case Study Case Study Case Study Case Study –––– Dev ProcessDev ProcessDev ProcessDev Process

Data Collection

Global SME’sContent Review

Editing & Art

Production

• Study guide

• E-Courses

• Paper Test

• Online Test

• PowerPoint

• Everything else

“We discovered that

one person could

manage a dozen

SME’s through the

process.”

IT master instrutors

• Everything else

Case Study Case Study Case Study Case Study –––– Business DriversBusiness DriversBusiness DriversBusiness Drivers

• dramatically reduce the time it takes to create

content (18 month � 5 Month dev process)

• eliminating redundancy from content gathering,

through production, to creating learning through production, to creating learning

products

• simplify upgrading and changing content

• most important: end-user customers can build

their own courses based on specific, desired

learning outcomes

Demo in action

Case Study Case Study Case Study Case Study –––– Dev ProcessDev ProcessDev ProcessDev Process

� Telephony

� Network Engineering

� Applications

� Hardware

� Management� Management

� Security

WestNet Customer

Go

Case Study #3:

Large Corporate

Case Study Case Study Case Study Case Study –––– Large CorporateLarge CorporateLarge CorporateLarge Corporate

• 900,000 employees worldwide

• 34,000 Restaurants

• 106 countries• 106 countries

• Opens 3 new restaurants “every day”

• 30-35 average employees per site

• Customized, regionalized training needed at

each location

Case Study Case Study Case Study Case Study –––– Large CorporateLarge CorporateLarge CorporateLarge Corporate


• 7 large binders (Operation

Standards)

• 300 Word documents

• Manual page customization

by location

• Content silos, multiple

versions

Polling Question

Case Study Case Study Case Study Case Study –––– Key DriversKey DriversKey DriversKey Drivers

• Cost reduction

• Self-Serve, On-Demand Personalization of Learning Content

Across all Delivery Formats

• Speed of Development• Speed of Development

• Ease of Content Maintenance

• Widespread Adoption beyond the first phases of

implementation

• Ultimately, the streamlining of the number of redundant

procedures associated with performing the same task

Case Study Case Study Case Study Case Study –––– On DemandOn DemandOn DemandOn Demand

Demo in action

Operation Manuals

• Page numbering

• Auto Generated TOC

• Regionalized

• Localized

• Synched Job Aides

• Observation Checklists

• Etc.

Example of Wizard interface

Lessons Learned: Planning for Reusability 2.0Lessons Learned: Planning for Reusability 2.0Lessons Learned: Planning for Reusability 2.0Lessons Learned: Planning for Reusability 2.0

• Involve ALL content owners and stakeholders in

initial planning

• Work from the end product backward (not the

other way around)other way around)

• Leverage a primary data source

• Educate, educate, educate

• Sr. Management Support

• Plan for more structure, but greater rewards

Questions???

Bryan Chapman

Sponsored by:

www.xyleme.com

Bryan ChapmanChief Learning Strategist

Chapman [email protected]

Mark HellingerPresident & CEO

[email protected]

(858) 792-8340

Dawn PoulosVice President of Marketing

[email protected]

(858) 427-1512

Reusability 2.0: The Key to Publishing Learning

Technology

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