Return on Awesome: Building a Bacon Army
29
Return on Awesome Presented by Justin Foster @fosterthinking #baconarmy
-
date post
22-Oct-2014 -
Category
Business
-
view
334 -
download
1
description
What would happen if organizations encouraged their individual employees to be … individuals? What would happen if these individuals were applauded for promoting their individuality? You would have a brand whose #1 differentiator would be its people! Based on my 2nd book set for release in early 2014, this presentation helps organizations embrace a culture of promoting the individual personal brands within the organization that - when properly promoted - elevate the organization’s brand to new heights.
Transcript of Return on Awesome: Building a Bacon Army
Return on Awesome
Presented by Justin Foster@fosterthinking
#baconarmy
Differentiation
Differentiation Methods
• Product innovation• Business model• Delivery model• Advertising• Or …
Your People
Brands are Humans;
• Intimacy• Validation• Appreciation
“If you aren’t doing something different, you
aren’t doing anything at all” – Sam Phillips
7 Must-Haves• Standards
• Talent
• Image
• Technology
• Influence
• Communication
• Youthfulness
STANDARDS
5 Cultural Standards
TALENT
Mad Skills, Yo.
• Cultural alignment
• Behavior assessments
• Job benchmarking
IMAGE
First 10 Seconds
• Style• Presence• Authenticity
TECHNOLOGY
3 Trends to Embrace
• Social Business• Smart Devices• Learning
INFLUENCE
Spread the Love
• Volunteering• Mentoring• Publishing expertise
COMMUNICATION
Language of Awesome
• Speaking• Writing• Story-telling
YOUTHFULNESS
Think Like a Kid
• Enthusiasm• Curiosity• Individualism
The ROI• Attract/retain talent• Higher margins• Brand recognition• Relevance (Value)• Legacy
Find MeEmail: [email protected]
Book: oatmealvbacon.com
Company: klowd.com
Speaking: fosterthinking.com
Twitter: @fosterthinking
LinkedIn: /fosterjustin
![Plumbing the Depths of Handlebars...Handlebars.partials[‘awesome-templ’] = ’{{#if isCorrect}} Awesome {{/if}}’; Handlebars.registerPartial(‘awesome-templ’, ‘{{#if isCorrect}}](https://static.fdocuments.net/doc/165x107/600fe2aee9391c6cc748fb43/plumbing-the-depths-of-handlebars-handlebarspartialsaawesome-templa-.jpg)
