RETROSPECT

2013

th16 Edition

th thFriday, 5 to Monday, 8 April 2013

Himachal Bhawan, Madhya Marg,

Sector 28 B, Chandigarh

Show Facts

Venue : Himachal Bhawan, Chandigarh (India)Date : 5 - 8 April 2013Year Founded : Since 1997

Profile : Coolex is an exclusive exhibition on air-conditioning and refrigeration, a one-stopplatform dedicated to all the best and latest cooling products and appliances. The mainobjective of the exhibition is to bring the best of technologies and latest products atattractive prices for the residents of region and adjoining areas.

It also attracts a large number of dealers, distributors, builders & architects and servicetechnicians looking for dealerships & alliances, as well as End users from the privateand public sector for Residential, Commercial and Industrial Buildings who are lookingat upgrading their existing cooling and refrigeration systems.

Focus Areas : Air Conditioning | Refrigeration | Ventilation Equipment Air Handling & DistributionServices Related to Maintenance

Space : 850 sqmFrequency : AnnuallyVisitor Admission : Free of ChargeOpening Hours : From 10:00 am – 8:00 pm

No. of Exhibitors : 25No. of Visitors : 30,000No. of open Days : 4 Days

Organized by : Confederation of Indian Industry (CII)

Official Media Partners : The Tribune, Dainik Bhaskar, PTC News Official Radio Partner : 92.7 Big FMOfficial Surveillance Partner : Abrol Enterprises

COOLEX is one of the major annual B2B-cum-B2C event in Chandigarh that would bring together the best and the latest in the Cooling Electronics Industry. Coolex, as a show, has not just proven to be a great marketing activity for the participating companies; it has also helped them achieve astronomical sales figures during the all days of the show. Over the years, Coolex has witnessed participation of most of the leading brands available in the country.

The opening ceremony for 16th edition of Coolex was held on Friday, 5 April 2013, 1000 hrs

at Himachal Bhawan, Chandigarh.

The Ribbon Cutting and Lamp Lighting Ceremony:

• Mr Vijoy K Singh, Finance Secretary, Chandigarh Administration

• Mr Man Mohan Singh, Chairman, CII Chandigarh Council & CEO, Kalyan Singh Darshan Singh (Hotel Aroma)

Chief Guest Visit Highlights:

• Importance of design and innovation in the air conditioning and refrigeration segment

• More focus on use of Eco Technology based and energy efficient cooling appliances

Opening Ceremony

Coolex Inauguration (L-R) Mr Man Mohan Singh, Chairman, CII Chandigarh Council & CEO, Kalyan Singh Darshan Singh,

Mr Vijoy K Singh, Finance Secretary, Chandigarh Administration (Chief Guest)

L-R- Mr George Menezes, COO, Mr B K Rajkumar, Executive Vice President - Business Excellence, Corporate Service and Mr Rajendra Kaul, North Zone

Head, Godrej & Boyce Mfg. Co Ltd (Appliances Division).

Opportunities at Coolex:

• Increase awareness of brand/company's products viz a viz competitor's products\

• Establish personal connection with customers

• Generation of sales leads

• Launching new products and exploring new markets

• Seeking new channels of distribution

• Improve market share

List of Exhibitors:

1. ASPEN Pumps 14. Lloyd Electric & Engineering Ltd

2. Blue Star Ltd 15. Mangla Sons - EcoDucts

3. Carrier Airconditioning 16. McCoy - Canbara International

4. Carrier Midea 17. Mitsubishi Heavy Industries Ltd

5. Daikin Airconditioning India Pvt. Ltd. 18. Oceanic Cooling Towers Pvt Ltd

6. Desiccant Rotors International Pvt Ltd 19. Orient Fans

7. ETA General Pvt Ltd 20. Panasonic

8. ETA Star Appliances Pvt Ltd 21. Sensicool Air Systems / Sidwal

Refrigeration9. Godrej & Boyce Mfg. Co Ltd

22. Toshiba Airconditioning10. Haier Appliances India Pvt Ltd

23. TRANE - Ingersoll Rand11. Hitachi Home & Life Solutions International (I) LtdIndia Ltd.

24. Usha International Ltd12. IFB Industries Ltd

25. Voltas Ltd13. LG Electronics India Pvt Ltd

Show Features

Products on Display:

• Range of ACs (Window, Split & • Eco Ducts

Industrial) • Evaporative Air Coolers

• Refrigerators • Cooling Towers & Parts

• Water Coolers • Condensate Removal Pumps for ACs &

• Room Coolers Installation Accessories

• Arctic Coolers • Working Models of Pumps, Mini Pumps

& Silent Pumps• Deep Freezers

• Energy Recovery Ventilator (ERVi)• Water Dispensers

• Evaporative Cooling Pad (ECP)• Chest FreezerEcoCool Pads and much more…

New Companies:

1. Aspen Pumps Ltd, UK 4. IFB Industries Ltd

2. Desiccant Rotors International Pvt Ltd (DRI) 5. Oceanic Cooling Towers Pvt Ltd

3. Eco Ducts – A product of Mangla Sons Pvt Ltd 6. TRANE - A brand of Ingersoll Rand

Business Highlights:

• 2,020 business enquiries generated

• Based on the feedback received from exhibitors, business enquiries

worth Rs 4.55 crore generated

• Confirmed bookings/sales worth Rs 3.14 crore generated

• 35 new products launched / displayed in the Coolex 2013

Show Features

Event Advertisements and Press Releases in:

• Ajit Samachar

• Amar Ujala

• Daily Post

• Dainik Bhaskar

• Dainik Jagran

• Dainik Savera

• Dainik Tribune

• Divya Himachal

• Hindustan Times

• Indian Express

• Punjab Kesari

• The Times of Chandigarh

• The Tribune

• Yug Marg

Event Listing on:

• Trade Publications

• Various Press Release Portals

• Various Trade Show Portals

PR & Media Campaign

Special TV Coverage on PTC News

Repeated Jingles on 92.7 Big FM

Bulk SMS Shoots on more than 1 Lac database

Mass e-mailers on more than 85,000 e-mails

HimachalPradesh

3%

Punjab26%

Haryana28%

Chandigarh42%

Delhi1%

Visitors By Region

Commercial/IndustrialBuyers26%

Dealer/Distributors

14%Interior

Designers12%

ResidentialBuyers35%

Builders &Architects

4%

ServiceTechnicians

9%

Visitors By Profile

Student10%

House Wife30%

Businessman20%

Salaried40%

Visitors By Profession

More thanTwice43%

First Time Visit22%

Second TimeVisit35%

Frequency of Visits

Visitors Overview

Purpose of Visit

13%

6%

3%

29%

49%

To Purchase Cooling Products/Appliances

Establish Buiseness Contacts

Awareness about the industry

To see new Products/Technology

Make Business Enquiries

A special thanks to the all the trade associations, professional clubs, housing

societies and consulates who visited Coolex 2013 and provided support and

encouragement to the exhibitors.

Exhibitors interested for Coolex 2014

Yes

Can't say14%

86%

Purpose of Participation

37%

16%

24%

24%

Display Latest Appliances\Technologies

Launch New Product & Services

Explore New Business & Stategic Tie-ups

Networking Z & Meeting known Exhibitors

Exhibitors Overview

For any inquiry, please contact:

Mr Vivek Gupta – Project InchargeEmail: vivek.gupta@cii.in

Ph. +91-172-5022522 / 2607228 | Mob. +91-96466 48390

Looking forward to see you next year.

2014

th17 Edition