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  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 4/12) (exp 4/14)

    Variable Products: Are Not a Deposit of Any Bank Are Not FDIC Insured by Any Federal Government Agency Are Not Guaranteed by

    Any Bank or Savings Association May Go Down in Value

    Retirement Cornerstone variable annuity

    with guaranteed benefit riders

    Helping to Protect your Income

    in Unpredictable Markets

    GE-68809 (6/12)

    http://www.brainshark.com/axalearning/vu?pi=zGgz7q0Ghz6Epdz0&intk=946969107

    http://www.brainshark.com/axalearning/vu?pi=zGgz7q0Ghz6Epdz0&intk=946969107

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    What is a Variable Annuity?

    A variable deferred annuity is a long-term financial product designed for retirement

    purposes. In essence, an annuity is a contractual agreement in which payment(s) are

    made to an insurance company, which agrees to pay out an income or a lump sum

    amount at a later date. Typically, variable annuities have mortality and expense risk

    charges, account fees, investment management fees, administrative fees, and charges for

    special contract features. Retirement Cornerstone is subject to these fees and charges. In

    addition, annuity contracts have restrictions and limitations. For costs and complete

    details, please contact a financial professional. Withdrawals may be subject to

    contractual withdrawal charges and, if taken prior to age 59, an additional 10% federal

    tax may apply in addition to any ordinary income tax. Variable annuities are subject to

    investment risks, including the possible loss of principal invested. Guarantees are based

    on the claims-paying ability of AXA Equitable Life Insurance Company.

    This presentation must be preceded or accompanied by a current Retirement

    Cornerstone prospectus. The prospectus contains more complete information,

    including investment objectives, risks, charges, expenses, limitations and restrictions.

    Please read the prospectus and consider this information carefully before purchasing a

    Retirement Cornerstone annuity contract. Guarantees based on the claims-paying

    ability of AXA Equitable Life Insurance Company.

    2 GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    Retirement Considerations

    Retirement Challenges

    Longevity

    Inflation

    Volatility

    Interest Rates

    Taxes

    L

    I

    V

    I

    T

    3 AXA Equitable Life Insurance Company (NY,NY)

    GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    Interest Rates & Inflation

    4

    50 years

    10%

    Annual 10-Year Treasury Yields 1962-2011 in more details

    2000 6.03%

    1997 6.35%

    1996 6.44%

    1995 6.57%

    1994 7.09%

    1992 7.01%

    1991 7.86%

    1986 7.67%

    1977 7.42%

    1976 7.61%

    1975 7.99%

    1974 7.56%

    1973 6.85%

    1970 7.35%

    1969 6.67%

    1972 6.21%

    1971 6.16%

    1990 8.55%

    1989 8.49%

    1979 9.43%

    1978 8.41%

    1988 8.85%

    1987 8.39%

    2007 4.63%

    2006 4.80%

    2005 4.29%

    2004 4.27%

    2003 4.01%

    2002 4.61%

    2001 5.02%

    1999 5.65%

    1998 5.26%

    1993 5.87%

    1968 5.64%

    1965 4.28%

    1964 4.19%

    1967 5.07%

    1966 4.93%

    1985

    1984

    1981

    1980

    1983

    1982

    10.62%

    12.46%

    13.92%

    11.43%

    11.10%

    13.01%

    2010 3.22%

    1963 4.00%

    1962 3.95%

    2009 3.26%

    2008 3.66%

    6 times

    Source: www.federalreserve.gov

    2011 2.78%

    AXA Equitable Life Insurance Company (NY,NY) GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    Investment Account

    Protected Benefit Account

    AXA Equitables Retirement Cornerstone

    Wide-range of asset classes & full

    spectrum of portfolio management styles

    Well-known money

    managers and flexibility to access and transfer among Investment Options

    Guaranteed Income for Life and Beneficiary Protection1

    Guaranteed Minimum Income

    and Death Benefits are optional riders, each available for an additional fee

    1If the value of your Protected Benefit Account were to fall to zero, you would still continue to

    receive guaranteed annual payments for the rest of your life (assuming that it was not an excess

    withdrawal that caused your account value to go to zero and the No Lapse Guarantee is still in

    effect).

    AXA Equitable Life Insurance Company GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    A Guarantee that May Be Able to Protect You Today

    and Tomorrow!

    6

    Compound

    Growth (%)

    Variable 2 year

    rate lock

    Time

    4%

    8%

    Roll-up

    Rate

    Benefit Base The starting value equals your initial investment or transfer to the Protected Benefit Account. It is guaranteed to compound by the

    annual roll-up rate each year.

    Roll-Up Rate The deferral bonus roll-up and annual roll-up rates both compound annually and locked for the first two contract years, regardless of

    treasury rates. After two contract years, the deferral bonus roll-up rate will vary, is recalculated each contract year and is equal to the recent average

    10-year treasury rates plus 2.00%. Once you begin taking income, the deferral bonus rill-up rate no longer applies and AXA Equitable will credit your

    clients benefit base by an annual roll-up that is equal to recent average 10-year treasury rates plus 1.00%. Both the deferral bonus and annual roll-up

    rates can be as high as 8% and will never be less than 4%.

    AXA Equitable Life Insurance Company (NY,NY) GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    Annual Reset

    0

    0

    Protected Benefit

    Account

    Annual Roll-Up Benefit Base Reset

    Benefit Base

    Range

    $

    Reset

    Contract Anniversaries

    % Compounded Growth

    % Compounded Growth

    7 AXA Equitable Life Insurance Company (NY,NY) GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    Receiving Income

    10 year US Treasury Rate

    +1% Benefit Base

    Withdraw Amount Allowed

    8

    Taking a withdrawal that is greater than the Annual Withdrawal Amount (an excess

    withdrawal) in any given year may have an adverse effect on income guarantees,

    reducing the Benefit Bases pro rata.

    AXA Equitable Life Insurance Company (NY,NY) GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    Benefit Base and Deferral Bonus Rate

    9

    Benefit Base

    -Starting value equals your initial investment in the Protected Benefit

    Account- guaranteed to compound by the annual Roll-Up Rate each year.

    Deferral Bonus Rate

    - Rate that AXA Equitable will compound your Benefit Base by each year.

    - A flexible rate that is recalculated each contract year and is equal to the

    recent average 10-Year Treasury rates plus 2.00%.

    - Once you begin taking income the Deferral Bonus Roll-Up Rate no

    longer applies

    - AXA Equitable will credit the Benefit Base by an Annual Roll-Up that is

    equal to recent average 10-Year Treasury rates plus 1.00%, less

    withdrawals.

    - Both the Deferral Bonus and Annual Roll-Up rates can be as high as 8%

    and will not be less than 4%.

    AXA Equitable Life Insurance Company (NY,NY) GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    Investment Account

    Not all money managers may be listed

    GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    Retirement Cornerstone

    GE-68809 (6/12)

  • AXA Equitable Life Insurance Company (NY,NY) GE-65526 (11/11)

    Important Information

    Retirement Cornerstone is a registered service mark of AXA Equitable Life Insurance Company, New York, NY 10104.

    The Retirement Cornerstone version 12.0 variable annuity is issued by AXA Equitable Life Insurance Company, New York, NY and is

    co-distributed by affiliates AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable, AXA Advisors and AXA Distributors are

    affiliated companies and do not provide tax or legal advice.

    This presentation was prepared to support the promotion and marketing of AXA Equitable variable annuities. AXA Equitable, its

    distributors and their respective representatives do not provide tax, accounting or legal advice. Any tax statements contained herein were

    not intended or written to be used, and cannot be used, for the purpose of avoiding U.S. federal, state or local tax penalties.

    AXA Equitable may discontinue contributions and transfers among investment options or make other changes in contribution and transfer

    requirements and limitations. If we discontinue contributions and transfers into the Protection with Investment Performance Account, you

    will no longer be able to fund your guaranteed benefits.

    Please consult your own independent advisor as to any tax, accounting or legal statements made herein.

    The information presented herein is not a full and complete description of the products discussed. Certain types of contracts, fea