Next Generation of LinkedIn Career Pages Product Demo [webcast]
Rethinking Your Business Development Strategy with LinkedIn [webcast]
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Transcript of Rethinking Your Business Development Strategy with LinkedIn [webcast]
©2016 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Rethinking Your Business Development Strategy with LinkedIn
Business Development & LinkedIn Network
Live Demo
3 Pillars of Social Selling
Zack AndresenSuccess ManagerLinkedIn, New York
Today’s Agenda
Q&A
©2016 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Rethinking Your Business Development Strategy with LinkedIn
The Changing Decision Maker
2%How many of the other
stakeholders that decision makers know
at F1000 organizations.
Work in silos
Decision makers change roles every
year.
20%
Changing Roles
???
Budget decisions made by individuals
outside of the C-suite.
58%
Moving down stream
Social SellingA modern approach to sales and
relationship management that utilizes information from social networks to
grow your business
LinkedIn is Here to Help
467M+ Members
2B+Updates
BillionsRelationshi
ps
Today: your
personal network
All that LinkedIn has to offer
YOU
Just what you need for building and sustaining trusted business relationships
LinkedIn Can Help You Expand Your Reach
Engage with Insights
Create a Professional Brand
Find the Right People
Start with the Building Blocks
Rethinking Business Development with LinkedIn
Start with the Building Blocks
Rethinking Business Development with LinkedIn
Engage with Insights
Create a Professional Brand
Find the Right People
Engaging, friendly picture
Custom public profile link
Be found easily with descriptive headline
Essential links
Killer summary
Build a professional brand
Become a Thought LeaderBuild a Professional Brand
• CommentinGroupdiscussions• Shareimportantnews• Askclientsforrecommendations• Leverageexistingmarketingcontent• Publishcontent
LinkedIn Global Survey of 1500 B2B buyers and decision-makers, May 2014
12
Start using LinkedIn for Business Development Today
Build a Professional Brand
3Update Your
Company PageMakesuresomeoneis
inchargeofyourCompanyPage–shareinformationrelevanttobothcandidatesand
clients.
2Share ContentLeveragewhat’salreadyavailable–shareindustrynews,trends,andarticles.
Peer ReviewScheduletimeona
FridayforyouandyourteamtoupdateyourLinkedInprofiles
together.
1
Fast Tips
Start with the Building Blocks
Rethinking Business Development with LinkedIn
Engage with Insights
Create a Professional Brand
Find the Right People
Finding the Right People
SearchUnlimited Advanced Search and View of profiles 1st - 3rd degree and beyond
InsightsSmart Suggestions, Search Insights and Alerts tap into LinkedIn’s unique data and insights to surface relevant information about your territory
InMailDirectly contact anyone on the network 1st - 3rd degree and beyond
Find and reach decision makers with Recruiter Professional
Finding the Right People
16
Focus with LinkedIn Recruiter Professional
Use Search Insights to Identify High Growth Companies
Start using LinkedIn for Business Development Today
Finding the Right People
2Research
Gobeyondjustyourtargetleadatanaccount–lookup
theirDirector+peersandidentifyyourentirebuyerpanelwithinRecruiterProfessional.
3Use Search
InsightsSearch Insights within Recruiter Professional
allow you to quickly prioritize and discover potential prospects.
ConnectHaveyourteamconnecttoone
anotheronLinkedIntostartunlockingthe
powerofyourcombinednetworks.
1
Fast Tips
Start with the Building Blocks
Rethinking Business Development with LinkedIn
Engage with Insights
Create a Professional Brand
Find the Right People
Ask for Permission
Request intros when they will have the most impact
Make it easyOffer to ghost-write
the intro email
Follow-throughClose the loop with
the introducer
Engage with Insights
WarmIntroduction
NameDrop
20
Start with LinkedIn.comEngage with Insights Using the Feed
Start using LinkedIn for Business Development Today
Engage via Search Insights
3Tout Best Practices
Sharewinningintroductionscriptssopeoplehaveagoldstandard.
Lead by example
Encourageyourteamtoapproach
youforintroductionstoprospects
connectedtoyou.
1
Fast Tips
NOTE: Make sure they have done their due
diligence, your reputation is on the line too
2Follow Target Companies
Watchforupdatesandjobspostedby
yourtargetcompanies,clientsandcompetitors.
Engage with Insights
Create a Professional Brand
Find the Right People
You have the fundamentalsNext Steps
Polish Your LinkedIn Profile
Search 450M+ Members
Leverage Warm Introductions
Links
Request custom demo: lnkd.in/staffing
Forhelporsupport:lnkd.in/helpcenter
RPSlicenselearningcenter:lnkd.in/learningcenter