Rethinking Telco

Shirish AndhareVP Marketing, Sylantro

About Sylantro

Multiplay Application Feature Server

Platform

Service Providers

Web Services+

Developer Program

Developers

New User Experiences That

Drive Adoption

Users

Online Developer Ecosystemfor Sylantro Applications

First end to end development ecosystem including partner toolkits

Ready access to Sylantro customer base

http://developer.sylantro.com

New Communication Experiences

Communications As A Service

Driving Desktop Productivity

Call Hang Up

Hold Toggle

Unannounced Transfer

Consultative Transfer

Add to Conference

Schumpeter: Creative Destruction

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Telco Mindset

vs.

Rethink Mindset

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Challenges

The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from 1987-2000. Stanford University

Principles and Values Clash It’s against my principles and values!

Skill Gaps I don’t know how

Motivation What’s in it for me?

Cultural Differences I don’t understand

Communication I didn’t know!

I Don’t Understand You!

You Don’t Understand Me!

Telecom

IN

AIN

SCP

IVR

SAP

S-CSCF

Parlay

CSTA

3GPP

OMA

SIP

RTP

RTSP

CTI

POTS TDM

ISDN

CDMA

TDM

Centrex

Circuit Switching

CCS

Inband

Central Office

DTMFDID

ACD

PRI

BRI

PSTN

PTT

PCM

SS7

SMDI

E1 Trunk

T1 Line

Loop Start

Ground Start

Simplex

Repeater

MSC

Transfer

IMSECMA

CCITT

HSS

LERG

P-CSCF

GSM

Long distance

U-LawPBX

Diameter

What Is Web 2.0 And Why Is It Interesting?

Web as platform

Harnessing the collective

Data is king

End of the software release

Lightweight programming models

Device independence

Rich user experiences

What Does This Mean For Telco?Web as platform

Harnessing the collective

Data is king

End of the software release

Lightweight programming model

Device independence

Rich user experiences

Telecom network as platform

Harnessing developer momentum on the Web

Data and Call Control is king

Software And Communications As A Service

Voice as an enabler through Web Services

Device independence

Rich user experiences

What’s In It For Me?

Pure Voice Revenues

Trillion

Do Nothing

$

Time

What’s In It For Me?

Revenues From Bundling Services(Closed Business Model)

Trillion

Traditional Services Bundling

$

What’s In It For Me?

Revenues From Multiplay Services(Open Business Models)

Trillion

New Multiplay Service Models

$

Time

I Don’t Know How

Telco+ Reliability+ Scale+ Channels+ Support+ Brand+ Infrastructure

Rethink+ Innovation+ APIs+ Application

s+ Cheap

scale+ Hosting+ Long Tail

Together+ Innovation+ Scale+ Reliability+ Support+ Channels+ Developers+ APIs

“Co-X”+ Brand+ Host+ Sell+ Develop+ Distribut

e+ Market+ Educate+ Recruit

Its Against My Principles And Values

• New architectures• Granular service levels• New QoS models• New development models• New deployment models• New billing models

99.999% Reliability

24x7 Innovation

Are We Getting There?

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+

+

Sylantro Global SummitOctober 13th-15th @ The Mirage in Las Vegas

• App Wall exhibit of more than 50 applications and applets

• Synapps Innovation Pavilion with partners

• Lightening rounds for “Best of Show”

• http://www.sylantroglobalsummit.com

• 50% off the conference fees using code COMDEV08

• Only 10 seats. First come first serve basis

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