1.

2. Rethinking media
Joanne Bradford
Chief Revenue Officer
Demand Media
June 9, 2010
3. First
Some personal experiences
4. Theres only so much Pie
5. Begging for Headlines
Jenny
6. Where is your front door?
7. Focus on intent
Intenders
Visitors
8. Three Key Sources of Expressed Intent
9. Content is marketing
10. And the Best Content Markets Itself
10% - 20% of Clicks
Would you rather be at the search, or at the answer?
The Best Click
80% - 90%of clicks
The Next Click
11. Content is Marketing
THEN
NOW
12. Going social
13. Cracked.com Goes Social
Within 2 weeks: 1.5M total views

2300+ Diggs; 20k+ Facebookshares

14. 92k visits from Digg 15. 51k visits from Facebook 16. 6k visits from HuffingtonPost 17. 305K+ total social media visits