Rethinking Marketing
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Re-Thinking Marketing
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Presentation I build on marketing transformation. Ping me if you have questions.
Transcript of Rethinking Marketing
Re-Thinking Marketing
Re-Thinking Marketing
Inbound v Outbound Marketing
Rethinking Your Website
The Snowball Effect
Internet Industrial Strategy
Inbound v Outbound Marketing
marketing hasn’t changed much
Shopping has changed a lot…
Slide 5
Shopping Has Transformed…Has Marketing?
Outbound Marketing - Interruption• Inside Sales• Email Blasts • Telemarketing• Tradeshows• Seminars• Trade Rag Ads• TV – Radio Ads
Inbound Marketing - Permission• SEO• Pay Per Click• Blogging / Blogosphere• Social Media / Buzz• Targeted Landing Pages• Lead Intelligence• A/B Testing
rethinking the website concept
remark-able?
Publisher + Marketer = Success
return on assets
Internet Snowball Effect
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
(visitors)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
(keywords & seo)multi-sensor enrollment, digital persona
(visitors)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
(keywords & seo)multi-sensor enrollment, digital persona
(visitors)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
multi-sensor enrollment, digital personawebsite
website
websitewebsite
website
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(keywords & seo)
(visitors)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
multi-sensor enrollment, digital personawebsite
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(keywords & seo)
(visitors)
(links)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
multi-sensor enrollment, digital personawebsite
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(keywords & seo)
(visitors)
(links)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
multi-sensor enrollment, digital personawebsite
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(keywords & seo)
(visitors)
(links)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
multi-sensor enrollment, digital personawebsite
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(keywords & seo)
(visitors)
(links)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
multi-sensor enrollment, digital personawebsite
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(keywords & seo)
(visitors)
(links)
(offer)
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
multi-sensor enrollment, digital personawebsite
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(keywords & seo)
(visitors)
(links)
(offer)
(lead conversion)
(crm)
The Inbound Story: Organic Search
multi-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital persona
multi-sensor enrollment, digital persona
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
website
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(keywords & seo)
(visitors)
(links)
(offer)
(lead conversion)
(crm)
The Inbound Story: Organic Search
multi-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital persona
multi-sensor enrollment, digital persona
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
website
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(keywords & seo)
(visitors)
(links)
(offer)
(lead conversion)
(crm)
The Inbound Story: Organic Search
multi-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital persona
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
website
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(links)
(offer)
(lead conversion)
(crm)
(visitors)
multi-sensor enrollment, digital persona(keywords & seo)
The Inbound Story: Organic Search
multi-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital persona
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
website
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(links)
(offer)
(lead conversion)
(crm)
(visitors)
multi-sensor enrollment, digital persona(keywords & seo)
The Inbound Story: Organic Search
multi-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital persona
The Inbound Story: Organic Search
(database of intentions)triad biometrics
authentication software
multi-sensor enrollment enterprise biometrics
(content)
website
website
websitewebsite
website
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>digital persona </a>
<a href=“http://www.x.com>digital enrollment </a>
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(links)
(offer)
(lead conversion)
(crm)
(visitors)
multi-sensor enrollment, digital persona(keywords & seo)
The Inbound Story: Blogosphere(database of intentions)
triad biometrics
authentication software
(visitors)
(crm)
(blog)
website
website
websitewebsite
websitewebsite
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(offer)
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>
digital persona </a>
multi-sensor enrollment
multi-sensor enrollment, digital persona
(lead conversion)
(content)
(blogosphere)
(keywords & seo)
The Inbound Story: Blogosphere(database of intentions)
triad biometrics
authentication software
(visitors)
(crm)
(blog)
website
website
websitewebsite
websitewebsite
websitewebsite
websitewebsite
website
website
website
website
website
website
website
website
website
website
website
website
(the web)
website
website
website
(offer)
<a href=“http://www.x.com>multi-sensor </a>
<a href=“http://www.x.com>
digital persona </a>
multi-sensor enrollment
multi-sensor enrollment, digital persona
(lead conversion)
(content)
(blogosphere)
(keywords & seo)
The Inbound Story: Social Mediasphere
(visitors)
(crm)
(offer)
multi-sensor enrollment, digital persona
(your site)
(lead conversion)
(content)
(social mediasphere)
(blog)
website
website
websitewebsite
website
website
website
website
website
website
website
websitewebsite
(social media assets)
(the web)
(links)<a href=“http://www.x.com>
multi-sensor images </a>
<a href=“http://www.x.com>
top 10 digital personas </a>
(keywords & seo)
The Inbound Story: Social Mediasphere
(visitors)
(crm)
(offer)
multi-sensor enrollment, digital persona
(your site)
(lead conversion)
(content)
(social mediasphere)
(blog)
website
website
websitewebsite
website
website
website
website
website
website
website
websitewebsite
(social media assets)
(the web)
(links)<a href=“http://www.x.com>
multi-sensor images </a>
<a href=“http://www.x.com>
top 10 digital personas </a>
(keywords & seo)
Internet Industrial Strategy
#1 or go home
Size Doesn’t Matter
THANK YOU!
Slide 38
