Rethinking innovation process model for latecomer enterprise

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R R ethinking ethinking I I nnovation nnovation P P rocess rocess M M odel for odel for L L atecomer atecomer E E nterprise nterprise น.น.นนนนน นนนนนนนน 5223030205 น.น.นนนนนนนน นนนน นนน 5223030528

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Group 23 : Rethinking Innovation Process Model for Latecomer Enterprise

Transcript of Rethinking innovation process model for latecomer enterprise

Page 1: Rethinking innovation process model for latecomer enterprise

RRethinking ethinking IInnovation nnovation PProcess rocess MModel for odel for LLatecomer atecomer EEnterprisenterprise

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Latecomer Enterprise’s Advantages

Latecomer Enterprise’s Disadvantages

(1) ได้�ประโยชน�จากกลุ่� มลุ่!กค้�าที่�$ม�อย! หร'อการเปลุ่�$ยนแปลุ่งที่�$เก�ด้ขึ้+,นในต์ลุ่าด้(2) หลุ่�กเลุ่�$ยงการลุ่งที่�นใน

การที่.า R&D

(3) ได้�ร�บประโยชน�จากค้วิามไม สมบ!รณั�ขึ้องผู้!�ที่�$เขึ้�ามาก อน

(1) เที่ค้โนโลุ่ย�ขึ้�,นส!งส วินใหญ่ จะอย! ในบร�ษ�ที่ขึ้นาด้ใหญ่ (2) โค้รงสร�างพ',นฐานขึ้อง

องค้�กรอาจไม เพ�ยงพอในการ catch up หร'อเพ�ยงพอพอที่�$จะสน�บสน�นก�จกรรมต์ าง ๆ ให�ก�บบร�ษ�ที่

Advantages and Disadvantages Advantages and Disadvantages of Latecomer Enterprise of Latecomer Enterprise

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FourFour major elements that need to be taken major elements that need to be taken into into account in examining the influence of the account in examining the influence of the latecomer firm’s technological catch up latecomer firm’s technological catch up behaviorbehavior

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Generation 1

Generation 2

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Rothwell’s Five Generations Rothwell’s Five Generations ((5G5G)) of Innovation of Innovation

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Generation 3

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Rothwell’s Five Generations Rothwell’s Five Generations ((5G5G)) of Innovation of Innovation

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Generation 4

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Rothwell’s Five Generations Rothwell’s Five Generations ((5G5G)) of Innovation of Innovation

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Generation 5

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Rothwell’s Five Generations Rothwell’s Five Generations ((5Gs5Gs)) of Innovation of Innovation

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TechnologicaTechnological researchl research

Product Product developmentdevelopment

Scientific Scientific explorationexploration

Technical-Technical-oriented sciences oriented sciences

cyclecycle

Integrated Integrated engineering cycleengineering cycle

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Dynamics around technological developmentDynamics around technological development

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Market Market transitionstransitions

Product Product developmentdevelopment

Scientific Scientific explorationexploration

Social - oriented Social - oriented sciences cyclesciences cycle

Differentiated Differentiated service cycleservice cycle

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Dynamics around market transitionsDynamics around market transitions

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TechnologicaTechnological l

researchresearch

ScientificScientificexplorationexploration

ProductProductdevelopmentdevelopment

MarketMarkettransitionstransitions

EntrepreneurshipEntrepreneurship

Technical-

Technical-

oriented

oriented

sciences cycle

sciences cycle

Integrated

Integrated engineering

engineering cyclecycle

Differentia

ted

Differentia

ted

service cycle

service cycle

Social-oriented

Social-oriented

sciences cycle

sciences cycle

Hard Hard knowledge knowledge

InfrastructureInfrastructure

Manufacturing Manufacturing and processing and processing

industryindustry

Soft Soft knowledge knowledge

infrastructureinfrastructure

Public and Public and private service private service

sectorsector

RETHINKING Int. J. Technology Management, Vol. 34, 2006

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Technological Technological researchresearch

ScientificScientificexplorationexploration

ProductProductdevelopmentdevelopment

MarketMarkettransitionstransitions

EntrepreneurshiEntrepreneurshipp

Technical-

Technical-

oriented

oriented

sciences cycle

sciences cycleIntegrated

Integrated engineering

engineering cyclecycle

Differentia

ted

Differentia

ted

service cycle

service cycle

Social-oriented

Social-oriented

sciences cycle

sciences cycle

SuppliersSuppliers CustomerCustomer

CustomerCustomerSupplierSupplier

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Technological Technological researchresearch

ScientificScientificexplorationexploration

ProductProductdevelopmentdevelopment

MarketMarkettransitionstransitions

EntrepreneurshiEntrepreneurshipp

Technical-

Technical-

oriented

oriented

sciences cycle

sciences cycleIntegrated

Integrated engineering

engineering cyclecycle

Differentia

ted

Differentia

ted

service cycle

service cycle

Social-oriented

Social-oriented

sciences cycle

sciences cycle

SuppliersSuppliers CustomerCustomer

CustomerCustomerSupplierSupplier

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RRethinking ethinking IInnovation nnovation PProcess rocess MModel for odel for

LLatecomer atecomer EEnterprisenterprise

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Select a Select a MarketMarket

Understand Understand Customer Customer

NeedsNeeds

Identify Identify Areas of Areas of

OpportunityOpportunity

Formulate Formulate the Growth the Growth

StrategyStrategy

Enact the Enact the Growth Growth StrategyStrategy

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Enact the Enact the Growth Growth StrategyStrategy

Innovation Innovation ProcessProcess

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Innovation Process Innovation Process RETHINKING

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Firm’s Firm’s Capabilities Capabilities & Network& Network

Firm’s Firm’s Capabilities Capabilities & Network& Network

Science Science SystemSystemScience Science SystemSystem

Supporting Supporting institutionsinstitutionsSupporting Supporting institutionsinstitutions

Other Other research research

Other Other research research EnterpriseEnterprise

CommunicatioCommunication n

InfrastructureInfrastructuress

CommunicatioCommunication n

InfrastructureInfrastructuress

Factor Market Factor Market ConditionsConditions

Factor Market Factor Market ConditionsConditions

Product Product Market Market

ConditionCondition

Product Product Market Market

ConditionCondition

Education Education and Training and Training

SystemSystem

Education Education and Training and Training

SystemSystem

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ConclusioConclusionn

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Thank Thank youyou

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