rethink tv

rethink tv

BY T E L E R E N T

rethink tvDiscover the Discover the DIRECDIRECTVTV

Difference!Difference!

When DIRECTV launched in 1994, it was the first entertainment service in the United States to deliver all digital quality, multi-channel television programming via an 18 inch satellite dish.

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DIRECTV provided television programming to rural areas that did not have cable access and became a viable alternative to cable TV.

Ever since the small dish launched its first satellite, cable has been faced with a competitor unlike any other.

Digital Broadcast Services now owns more than 27% of all video subscribers in the U.S.!

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The The DIRECDIRECTVTV Difference!Difference!

rethink tvThe Telerent Edge!

Founded in 1957, Telerent was acquired in 1989 by ITOCHU International, the North American subsidiary of Japan 's ITOCHU Corporation.

Telerent has been serving the hospital and lodging industries for nearly 50 years and currently has service and lease contracts with approximately 5,000 hotels, hospitals and restaurants throughout the U.S.

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rethink tvThe Telerent Edge!

The Telerent family is comprised of:BackgrounBackgroun

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by Telerent

rethink tvThe Telerent Edge!

Currently Telerent provides DIRECTV satellite television programming, equipment, service and financing to more than 150,000 rooms across the nation!

We are the largest DIRECTV dealer in the nation whose primary focus is on your free-to-guest television service.

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As a pioneer in satellite TV technology, DIRECTV has made significant breakthroughs such as:

DIRECDIRECTVTV Innovation! Innovation!

- Pay-Per-View

- Digital Video Recording/TiVo

- On Screen Programming

- High Definition Signal Delivery

TechnologyTechnology

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DIRECTV is committed to delivering more high definition to North America, as the budget for the entire Spaceway project will exceed one billion dollars.

In January 2005, DIRECTV announced it will begin a historic expansion of its capacity with the planned launch of four next- generation satellites that will deliver more than 1,500 local HD and more than 150 national HD channels and other advanced programming services to consumers nationwide by 2007.

DIRECDIRECTVTV Innovation! Innovation!

TechnologyTechnology

rethink tvThe DIRECTV Advantages

Flexibility! DIRECTV gives your property the luxury of designing its’ own unique television lineup. Built around your guests, flag requirements and budget, this allows you to save a lot of expense that is spent on unnecessary programming that cable forces you to carry in their expanded tiers.

After all, who ever lost a guest because they did not offer six shopping channels?

DifferenceDifference

rethink tvThe DIRECTV Advantages

Savings! A DIRECTV programming lineup can be aired at your property for as little as $1.25 per room! However, most properties select a package that will include a premium movie channel such as HBO, Starz or Showtime plus ESPN and offer a lineup of more than 50 channels for $8.80 per room plus $29.95 for the local channels.

The $29.95 for the local channels is a once a month flat fee for the entire property and is not based on room count.

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rethink tvThe Bottom-line!

When you compare a 75 room property that is paying $11.00 per room for free-to-guest TV that includes a premium movie channel, to DIRECTV, it’s easy to see why so many properties are switching from cable to DIRECTV!

Cable DIRECTV Difference

Monthly: $825 $690 $135Annually: $9,900 $8,280 $1,620

Over a five year period that comes to more than $8,100 in savings!

Now multiply that by 10 or 20 properties!

DifferenceDifference

rethink tvDIRECTV Quality

Quality! DIRECTV provides your property with a direct digital television signal. This signal comes straight from our satellite to your hotel via a 30” dish.

The end result is a crystal clear television picture with CD quality audio for your guests to enjoy.

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rethink tvCustomer Satisfaction

DIRECTV has been awarded the J.D. Power & Associates Award for overall customer satisfaction for two of the past three years.

DIRECTV has been at the top ( NO. 1) of the ACSI Index for the three of the past four years.

DifferenceDifference

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14,000,00014,000,000

Hesitant?

Over 20 million Americans subscribe to satellite TV. DIRECTV has over 14 million subscribers in the United States. More and more of your guests are residential subscribers. As cable providers continue to raise their rates, the DIRECTV family will continue its’ rapid growth.

More hotel owners are aligning themselves with winning products. DIRECTV is recognized by your guests as the premier digital television provider!

DifferenceDifference

rethink tvAll the channels you need!All the channels you need!

DIRECTV allows for flexible programming.

In other words, you pick the networks that your guests want to view and don’t pay for the rest!

ProgramminProgrammingg

rethink tvAll the channels you need!All the channels you need!

DIRECTV can change your programming lineup at your request! With one simple phone call we can add or subtract channels without having to go to the property.

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rethink tvMost Popular DIRECTV Channels

CNNTNTTBS

WEATHERESPN

USAHBO

CARTOONHBO +

HBO SIGNATUREFOX NEWS

ESPN2HBO FAMILYESPN NEWS

ESPN CLASSICBLOOMBERG

DISCOVERYAMCTLC

NICKELODEONANIMAL

MTVLIFETIME

FAMILYCOMEDY

TCMA&E

UNIVISIONCSPAN

HISTORYFOX SPORTS

HGTVBET

SHOWTIMEVH1

GOLF 5%5%5%5%5%6%7%7%8%8%8%9%9%9%10%10%11%

14%18%

25%26%

31%32%

40%42%

50%62%

71%76%

78%89%89%90%

93%94%

97%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Percentage of Hotels With DirecTV Channel Shown

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rethink tvYES! You get your local channels!

You’ve never seen clearer local channels!A digital signal comes off of the DIRECTV Satellite and is delivered right to your dish!

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rethink tvWhat about Hi-Definition TV?

HDTV is a type of digital TV. HDTV provides high resolution programming in a widescreen format. A current analog TV picture provides resolution of up to 480 horizontal lines. An HDTV picture can have up to 1080 lines.

Television stations serving all markets in the United States are airing digital television programming, although they still must provide analog programming until December 31, 2006.

At the present time, very few networks offer HD content. This will increase over time and both Telerent and DIRECTV will be ready to assist make the transition.

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rethink tv My cable company told me that DIRECTV requires a lot of equipment.

DIRECTV does require that you purchase equipment. Telerent can provide aggressive lease terms that offerfixed low monthly payments. Most customers total monthlypayment for programming, equipment lease and service,usually runs about 20% less than their cable did. In fact, our customers know that they will own the equipment at theend of the lease term and will further reduce their payment.

Question: Has your payment ever been lowered by your cable provider?

Finally, the most important feature is that you will own your system! What do you have to show for all your years with the cable company ? Except a higher cable bill!

EquipmentEquipment

rethink tvWhat kind of equipment do I need?

Telerent is going to build, test, install and maintain a custom“headend” at your property. Essentially, you will have your own little cable TV system. Once again, you select the programming you want. The equipment will reside in your communications room. The space requirement depends on the number of channels you get. Most systems stand roughly 70” high and roughly 20” deep and 26” wide.

No additional equipment is required in the rooms. Your guests will change channels using the existing remote control.

EquipmentEquipment

rethink tvHow do I pay for all this stuff?

FinancingFinancing

Telerent has several solutions to suit your individual needs. Your digital satellite system can be purchased via:

• Lease for up to 6 years

• Same as cash terms for up to 6 months

• We still accept cash

rethink tvTell me more about leasing!

Telerent Leasing Corporation and was formed in 1957. Leasing your new DSS system will allow you to:

Conserve cash. We provide 100% financing with no down payment required. Your company can retain its working capital.

Low fixed interest rates. With the lower, fixed-rate payments of an equipment lease, you’re protected from inflation.

Lease financing. Opens the door to the additional savings you will get once you convert your property to DIRECTV!

FinancingFinancing

rethink tvWhy lease through Telerent?

Telerent Leasing Corporation prides itself on delivering fast, efficient hassle-free service to it’s clients. TLC offers:

• Fast and friendly service. (approval within 24 to 48 hours of receiving required financial information)

• Virtually unlimited internal funding. • 90% or greater lease approval percentage. • Nationwide lending. TLC can provide leases for all of your

locations within the United States • Very competitive interest rates with an understanding of the

lodging industry.

FinancingFinancing

rethink tvTell me about the installation

Telerent will build and ship a “headend” to your property that has been completely balanced, checked and “burned” for 72 hours straight to ensure your system meets our stringent quality standards . The system will then be tied into your existing distribution system by one of the 2,500 installers we use nationwide.

Once the system is up and running the tech will perform a set of additional quality measures to ensure that a great DIRECTV picture is delivered throughout your property.

InstallationInstallation

rethink tvQ & A

Installations require prior credit approval and the following documentation and deposits:

1. Signed programming license2. Fully executed lease docs (if leasing equipment)

3. First and last months lease payment4. First and last months programming payment

InstallationInstallation

rethink tvSo, what about service!

With almost 50 years as a leader in providing products and services to the hospitality industry, Telerent understands the daily demands your guests place on you. We will provide you with 24/7/365 DIRECTV programming support.

In addition, we offer extended service warranties that will protect your equipment investment and serve as “piece of mind” for your hotel staff. We share a common goal in providing the guest with the best possible lodging experience.

ServiceService

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Telerent’s Digital satellite package gives you the convenience of dealing with just one source. Our courteous customer service representatives are always ready wiling and able to assist you with issues such as:

• DIRECTV programming support• Service and warranty support• Billing questions• New equipment purchases• and just about any other free-to-guest issue

Okay, am I dealing with DIRECTVor am I dealing with Telerent

ServiceService

rethink tvLet’s review DIRECTV by Telerent

Telerent can provide a low cost alternative to cable via DIRECTV a world leader in television programming.

Telerent is a single source for programming, equipment, installation, service and financing.

Telerent’s solution allows you to own the equipment

Telerent gives you the control over your programming allowing you to control the cost and the content of what comes into your property.

Telerent gives you the flexibility to add, drop or expand your TV lineup at any time.

SummarySummary

rethink tvQuestions please!

Q. How will the inclement weather effect my DIRECTV ?

A. Most of the issues relating to “rain-fade” happened during the time DIRECTV was using an 18” mini-dish. Telerent satellite system’s come with a 30” dish designed to increase signal strength to the head end. Severe weather may still create issues for both cable and satellite. DIRECTV successfully delivers a signal to all its’ subscribers 96.9% off the time.

FAQsFAQs

rethink tvThe Q & A!

Q. Can DIRECTV run with my pay-per-view?

A. Yes. DIRECTV is compatible with all pay-per-view systems. In fact, Telerent provides a more extensive DIRECTV programming lineup than most PPV providers. We believe that guests who don’t want to pay for a movie should be offered a generous free-to-guest lineup to enjoy while staying at your property.

FAQsFAQs

rethink tvQ & A

Q. Can I add or change my channels?

A. Yes. Telerent can provide the equipment and service so that you can expand the number of DIRECTV channels at anytime. This can be done with one easy phone call. A customer service representative can usually turn channel changes and additions around in less than 24 hours.

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Q. How do I know that I am getting the best deal?

A. Simple! Unlike the cable companies, DIRECTV publishes its’ prices! That’s right all of the prices for every network we offer are posted on the DIRECTV website www.directv.com. This can be done with one easy phone call. A customer service representative can usually turn channel changes and additions around in less than 24 hours.

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Q & A

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Q. How do I get started?

A. Just call us! We will provide you with a complete proposal for installing a DIRECTV system in your hotel. The quote will include:

FAQsFAQs

Q & A

• Programming

• Equipment

• Shipping

• Installation

• Lease options

rethink tv DIRECTV by TelerentJeff Stephans

National Sales Director4191 Fayetteville Rd.

Raleigh, North Carolina 27603

800.316.8876 ext. 7521866.319.4784 fax

jeff.stephans@telerent.com