Rethink marketing
description
Transcript of Rethink marketing
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Peter Ros
FuntrepeneurPublic speaker[Permanent Beta]
woensdag 25 september 13
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Simplexiteit
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Rethink marke:ng
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Informatieschaartse
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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informatie overload
woensdag 25 september 13
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Wachten op nieuws?
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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In your face marke:ng
€950,-
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Evolu:e = spamfilter
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Informa:on overload+
internet=
zoeken filteren
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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woensdag 25 september 13
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Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Source: Google/Shopper Sciences
woensdag 25 september 13
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Raakt dus alles!
woensdag 25 september 13
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woensdag 25 september 13
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B2C?B2B?
B2P!Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Maar we willen toch aandacht voor ons
product?
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Marke:ng
Markt geMng
wat is marketing eigenlijk?
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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But....Are we geMng the market
Where we should we be giving?
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Service is the new marke:ng
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Service is geen afdeling
Service is een cultuur!
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aandacht smaakt beter!Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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aandacht = meerwaardePeter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Aandacht krijg je door aandacht te geven.....
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Retought: Marke:ng =
Marktgiving
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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HOW?!!Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Er zijn veel manieren, maar voordat je weet hoe....
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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why!Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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emo:onele merkwaarde
gaat via gevoel, niet via taal
Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Peter Ros @ Marketing Academy Essent 25-09-2013
Wat weerhoud ons?
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Peter Ros @ Marketing Academy Essent 25-09-2013
Wat weerhoud ons?
Video Lizard http://www.youtube.com/watch?v=JAoFPIHBu6U
woensdag 25 september 13
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woensdag 25 september 13
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Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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Peter Ros @ Marketing Academy Essent 25-09-2013
woensdag 25 september 13
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TNX
@peterrosRosblog.nl
woensdag 25 september 13