Retention through Engagement

Chris Vochoska, CSP Membership Chair– Bakersfield, CA

Michael Coleman, CSHM Past President – Arkansas Chapter

Session Facilitators

Michael Coleman, CSHM Past President – Arkansas

Chapter

Chris Vochoska, CSP

Membership Chair– Bakersfield, CA

Michael – Why are you here?

Where is the Arkansas Chapter?

Bakersfield

San Diego

Los Angeles

San Francisco

Sacramento

Chris – Why are you here?

Where is Bakersfield?

Oakland

Retention Through Engagement Exercise

1. List some ways to engage members (e.g. increase retention through engagement).

2. Engagement – Interacting in some way (not just passively involved).

3. Capture your info on a worksheet (or easel if available).

Why Membership Engagement? See Benefit List! - Increases the

Value of the Membership Experience

More Likely to Retain Members More Likely to Recruit Members to

Volunteer and/or Lead More Likely to be Future LeadersIt’s about the Members!

Society Membership BenefitsFeature Benefit

Professional Development Discounts

Increased Value by Expanding Skills & Knowledge/CEU’s/Save $$$

Networking/Membership Directory

Society Connections for career support.

PS Journal/Keeping up w/New EHS Regulations & Practices

Cutting Edge Info to help companies and clients effectively manage SH&E.

On-Line Archiving Save time – Education & Information

Certification Points Education/Time/Professional Development

Social Media Society Connections for career support

Awards & Honors Recognition

Contributing Your Expertise Keep Our Profession Strong across the Globe

Practice Specialties/Common Interest Groups

Share common experiences/problem solving tactics

Have a Voice in Washington Influence policy/Safety Standards development.

Career Resources Searching for top candidates or finding your next professional opportunity.

Chapter Membership BenefitsFeature Benefit

Chapter Networking Local Peer Connections for help & to build relationships/exchange ideas & concerns.

Leadership Opportunities Build Mgmt Skills/Career Advancement

Free Meal for Joining Early Connections/Free Meal/Save $$$

Grants & Scholarships Save Educational $$$

Local Job Opportunities Searching for top candidates or finding your next professional opportunity.

Live Webinars – Free access to all for student members

Cutting Edge SH&E Info & Solutions

Certification Study Groups Increased Value by Expanding Skills/Professional Development

Graduation Gift- Student Members (One Year Free Membership)

Local Peer Connections for help & to build relationships/exchange ideas & concerns.

Ways to Effectively Engage Members• Positive Meeting Experience - Welcoming?

Fun? No Egos? Will anyone know that I am coming? That I am present? That I attended? Will anyone look like me?

• Pre-Selected Greeters

• Member Recognition – Newsletter – Member ideas, opinions & input (surveys), bring a guest, sponsor new member, Professional Development, ANY excuse for a positive touch!

Ways to Effectively Engage Members• Opportunities to Serve Resource with

time considerations – Invitation to serve announcement and personal invitation

• Jobs Pipeline/Conduit

• Networking – Round Table Introductions, New Member Socials

• Membership Officer Directory with pictures

Ways to Effectively Engage Members• What do we need to change to give

them what they want? Networking, Jobs, Fellowship, Solutions, Ideas, Professional Development, Fun!

• Engaging Members/Guests is every chapter Leader’s Job

• Consider a process to equip & empower all members for engagement success. E.g. ways to get upstream of member renewals

Anyone Here from One of these Chapters with Double Digit Growth?

Chapter Category 4.1.11 4.1.12 4.1.13 4.1.14 Change 4-14 % ChangeCoastal Bend small 115 112 104 139 35 33.65%

Greater West Virginia small 127 158 149 197 48 32.21%Mexico small 28 36 8 28.57%

Bakersfield medium 274 301 371 464 93 25.07%Gold Coast small 82 79 74 91 17 22.97%

Anthony Wayne small 59 62 60 73 13 21.67%Purchase Area medium 205 209 257 306 49 19.07%

North Alabama (formerly TN Valley) small 88 87 88 103 15 17.05%Panhandle small 50 55 49 57 8 16.33%

Southern Nevada small 195 178 167 194 27 16.17%Southern Arizona small 101 104 108 124 16 14.81%

Alaska medium 271 294 339 387 48 14.16%Greater Baton Rouge medium 301 288 297 336 39 13.13%

Central New York small 151 141 132 149 17 12.88%Middle East medium 314 376 298 336 38 12.75%

Hawaii medium 255 267 246 274 28 11.38%Acadiana small 176 181 179 199 20 11.17%

Wisconsin medium 309 288 295 327 32 10.85%Tulsa medium 311 327 334 369 35 10.48%

Imperial Calcasieu small 49 47 48 53 5 10.42%

Each Other

Resource Review

Officer Central

Questions?

Feel free to contact us anytime!

Michael Coleman – michael.coleman@tyson.com

Chris Vochoska – cvochoska@aeraenergy.com

Bonus Resources

Retention Considerations

Personal Invitation to be a Member/To Be Involved

Present Volunteer Options w/Time Requirements

(Early) Member Engagement (See Phone Contact Scripts)

Positive Communication (vs. always making requests) Thank You for Renewing, Attending a Conference, Certification

Distribute Job Opportunities

Retention Considerations

Year End Feedback/Survey

Meeting Attendance Tracking & Reporting/Annual Drawing

Email reminder to members approaching renewal date

Membership benefit announcement at meetings

Recruitment Considerations

Recruitment Campaigns/Membership Promos• Chapter PDC/Bring A Guest Month/Society PDC/Refer A Friend

Engaged Members Recruit New Members-Empower them!

Positive Meeting/Membership Experience

New Member Orientation Process/Liaison/Mentor

Guests Philosophy & Promotion ? Always Welcome?

Recruitment Considerations

ASSE Introduction - Email to prospective members

Meeting Guest Attendance Tracking Thank You - Email each guest attending meeting Sponsor Recognition - Email w/cc E Board New

Member Sponsor Announce New/Thank Renewed

Members/Certifications Membership benefit announcement at monthly

meetings

Job Opportunity emails!