RETENTION COMMITTEEPresented by:

Jack Elrod, Frank Impinna, Joseph Staiano, &

Richard WilsonJuly, 2011

GoalsGoals1. Increase 1-year Renewals by 5% from 126,000 to 132,300 ( an increase of 6,300);2. Increase Multi-year Renewals by 5% from 45,000 to 47,250 (an increase of 2,250);3. Increase AFE Renewals by 10% from 24,000 to 26,400 (increase of 2,400);

GoalsGoals

4. Increase Current Usage of Dues Withholding Option by 10%;

5. Reinstate 3-5% of Lapsed Members from the past 12-18 months

STRATEGIES & STRATEGIES & TACTICS TO TACTICS TO

ACCOMPLISH ACCOMPLISH GOALS INCLUDE:GOALS INCLUDE:

#1. Increase 1-year Renewals by 5% from 126,000 to 132,300

( an increase of 6,300)BETTER ENGAGE MEMBERS DURING THEIR 1ST

YEAR:National to communicate with the new member with greater emphasis:Send 60 –day post join “how are we doing” email or telephone

inquiry to newly joined membersSend F-100 in the first half year of membership by email or postalFederation to communicate with the new member with greater

emphasis:Send Welcome letter from federation membership chairs, and send

Federation NewslettersRecognize new members at conventions Chapter to communicate with the new member with greater emphasis :Send Welcome Aboard Letter/Package from chapter, mention new

members in chapter newsletters, at meetings, on web sites, etc.

REVAMP MEMBERSHIP RENEWAL PROCESS AT NATIONAL:

Make National Membership Database accessible to Federations & Chapters

Create “best practices” page on website

Create Google Site for Membership Chair Communications

HQ to Host Webinars with Federation & Chapter Leaders on Retention and Renewal techniques

STRENGTHEN RENEWAL EFFORTS AT BOTHFEDERATION & CHAPTER LEVELS:

Make sure we have membership chairs at all local levels

Institute “Chapter Reward” Program for highest retention totals achieved

Appoint separate Federation/Chapter Retention Chairs

HQ to create training session guide on retention and renewals at National, Federation & Chapter meetings

Offer Matching Funds Program

#2. Increase Multi-year Renewals by 5% from 45,000 to 47,250 (an increase of 2,250)

• Emphasis Multi-Year membership option on all renewal efforts

• Offer discounts and incentives to increase renewal totals

• Establish a dues rate matching that for dues withholding for any member who signs up for automatic credit or debit card renewal.

#3. Increase AFE Renewals by 10% from 24,000 to 26,400 (an increase of 2,400)

• Offer alternative e-NARFE Chapter (done)• Establish at least 1 AFE Chapter in each region• Offer more information including articles,

testimonials, etc. relating to AFE’s in magazine and brochures’ and website

• Offer more Incentives: A one-time 10% incentive for first year AFE renewals. A dues rate matching that of dues withholding to

AFE’s who sign up for automatic credit or debit card renewal.

#4. Increase Current Usage of Dues Withholding Option by 10%

• Create model program based on existing CO, GA, TX, and WA programs. Direction needs to come from National & Federations; need to implement it with their chapters

• Pre-Populate member information on DW-2 Enrollment Forms for those eligible

• Offer a rebate to sign-up for dues withholding program

• Promote Dues Withholding Program and Application on Web Site

#5. Reinstate 3-5% of Lapsed Membersfrom last 12-18 months

Launch a national office lead “Lapsed Member Reinstatement” Program

Offer special “come home” reduced dues amount

Test reinstating 18-24 month lapsed members, and further back depending on program results

In Closing