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RETARGETING MORE TURNOVERQUITE SIMPLY

Retargeting

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Reed Exhibitions’ retargeting tool sets new standards in the way target groups are ad-dressed, thus enhancing the quality of online marketing activities. The retargeting tool en-ables you to access potential customers who are certain to be interested in your product.

RETARGETING MORE RELEVANCE QUITE SIMPLY

We offer an exclusive selection of B2C and B2B target audiences.Addressing precisely the right audience helps to increase the efficiency of your advertising activities and boosts your turnover.

Retargeting

Retargeting – How it works:Our expo website is visited by users who are extremely interested in the

themes we feature. Reed Exhibitions’ retargeting tool marks these users.

We enable you to address users we have identified as having a definite

interest in your industry or sector – even after they have attended the

fair – by placing your adverts on other websites.

RETARGETING MORE PRECISIONQUITE SIMPLY

1. Potential customers visit our website

2. Marking and retargeting begins

3. Your advertising is featured a number of times on sites within our network of partners

4. Click gelangt der User auf Ihre Website

Retargeting

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Retargeting – How you benefit: • Maximum precision addressing target audience – almost no wastage of resources• Communication with a well-selected, high-quality target group• Period of communication with potential customers is prolonged, enabling you to send out messages to the market before and after the fair – 365 days a year • Branding effect via repetition of your message • Increased conversion rate produces increased turnover• Success check via precise reporting

Frequency cap (number of promo material contacts per user): During the retargeting campaign, an individual user will see the advertising message a number of times. This enables the conversion rate to be raised considerably. Past expe-rience shows that exposing the user to up to five views is the most efficient frequency for encouraging conversion. Consequently, we have set a frequency cap of five for our campaigns.

Campaign options:Before the fair:• Increase brand awareness • Frequency at your expo booth • Promote workshops and events to be held in and around the show • Introduce new products

After the fair:• Lead generation• Establishment of a high-quality customer database • Special promotional activity aimed at expo visitors• Follow-up messages• Cross-selling and up-selling

Retargeting

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Your Website

1. Website visit

2. Start retargeting

3. Multiple displaying of your ad

4. User clicks on your website

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your

ad

your ad

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When will my advertisement be online? We can make estimates at the beginning of the campaign, but the peri-od it is online is strongly dependent upon user behaviour.

I do not want my advertisement to be featured on sites with adult content. We can assure you – your adverts will not be featured on unsuitable websites.

Will I receive a list of all the sites that showed my online advert at the end of the campaign? Yes, this list will be made available. However, some advertising networks like Google do not release the names of the individual websites. This means you may only see the name of the advertising network.

How many clicks will my online advert generate?We cannot guarantee the generation of clicks. The number of clicks an advert generates is greatly influenced by the brand, message, and by the size and content of the banner, as well as the perception and user behaviour of the target group.

FAQ:

Retargeting

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Retargeting

For an individual offer, please contact your trade fair team!

GOOD TO KNOW:

Advertising formats:The following advertising sizes are required: • Leaderboard - 728px x 90px• Medium Rectangle - 300px x 250px• Wide Skyscraper - 160px x600px

Werbeformate:Additional options:• Filmstrip - 300px x 600px• Portrait - 300px x 1050px• Pushdown - 970px x 90px• Billboard - 970px x 250px

Pricing:Campaign set-up fee: €200.00 (includes a banner dependent on the size of the advertising package)

Ad Impressions net-price net-package price(incl. Setup-fee)

25,000 5000 € 781.00

50,000 € 1,163.00 € 1,363.00

75,000 € 1,744.00 € 1,944.00

xxx xxx xxx

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General company details:

Retargeting

Product details:

Contractual conditions

ORDER:

Company name

Date Stamp and signature

First name / Surname

Street name / PO box

Country / postcode (ZIP) / Town or city PLZ / Ort

• This contract is subject to Austrian law with the exception of the relevant provisions on Conflict of Laws and the UN Sales Convention. Any disputes arising from this, including those arising from the conclusion of this contractual agreement, shall be subject solely to the jurisdiction of the respective court with responsibilities for such matters in Vienna. The provisions of § 14 KSchG in regard of the court of jurisdiction for consumers shall not be affected by these terms.

• Due to the constant fluctuation in audience figures, the offer shall remain valid for a period of 2 weeks from the date of its submission. • Banner formats must be received no later than 5 days before the agreed campaign commencement date. If not, no guarantee can be given that the campaign can start at the agreed time. • Particularly in cases where the campaign dates have been agreed – there can be no guarantees about when ad impressions will be viewed. The figures provided are targets, however, depending upon the audience and current demand for advertising space, the time needed to

reach ad impression viewing goals can vary immensely. Banner advert broadcasting is managed in the same way as an auction, so there is limited control over the duration of a campaign.

Campaign starting date:

Please complete and return with official signature and stamp to wohnen@reedexpo.at

Ad impressions: